# **Digital Marketing Support Proposal**  
### **For [Sari-Sari Store Name] – Lapu-Lapu City**  
**Prepared for:** [Client Name]  
**Prepared by:** [Your Business Name]  
**Date:** [Date]  

---  

## **1. Introduction**  
Thank you for the opportunity to support your sari-sari store’s online presence! This document outlines the **free (pro bono) digital marketing services** we’ll provide to help your business become more visible on Google, Waze, and Facebook.  

### **Project Goals:**  
✅ Help customers find your store easily on **Google Maps and Waze**.  
✅ Refresh your **Facebook Page** to attract more local buyers.  
✅ Provide simple tools to manage your online presence long-term.  

---  

## **2. Services Included**  
### **A. Google Business Profile (Google Maps Listing)**  
We’ll set up and optimize your free Google listing so customers can:  
✔ See your store’s **location, hours, and photos** when they search.  
✔ Call or message you directly from Google.  
✔ Leave reviews to build trust.  

**What We’ll Do:**  
- Claim/verify your business (may require a postcard from Google).  
- Add photos of your store and products.  
- Write a short description (e.g., *"Friendly sari-sari store in [Barangay] offering snacks, drinks, and daily essentials."*).  

**What We’ll Need from You:**  
- A photo of your storefront (can be taken with a phone).  
- Your exact business address and contact number.  

---  

### **B. Waze Listing**  
We’ll add your store to **Waze** so drivers can find you.  

**What We’ll Do:**  
- Pin your location on Waze.  
- Add store hours and a brief description.  

**What We’ll Need from You:**  
- Confirmation that the Waze pin is in the right spot.  

---  

### **C. Facebook Page Refresh**  
We’ll polish your Facebook Page to make it more inviting and professional.  

**What We’ll Do:**  
✔ **Profile Cleanup:** Update your profile/cover photos and fix outdated info.  
✔ **Engagement Boost:** Post 3–5 sample posts (e.g., product highlights, promos).  
✔ **Easy Contact:** Add a *"Message"* or *"Call Now"* button.  

**What We’ll Need from You:**  
- Photos of your products (optional, but helpful).  
- Your preferred way for customers to contact you (call, message, etc.).  

---  

## **3. Timeline**  
| Task | Estimated Time | Notes |  
|---------------------|----------------|----------------|  
| Google Maps Setup | 1–2 weeks | Delay possible for postcard verification |  
| Waze Setup | 1–2 days | — |  
| Facebook Refresh | 3–5 days | — |  

---  

## **4. What’s Next?**  
To get started, we’ll need:  
1. **Your approval** (signature below).  
2. **Basic info**:  
   - Business address and phone number.  
   - 2–3 photos of your store/products.  

Once provided, we’ll begin setup immediately!  

---  

## **5. Long-Term Tips** *(Optional Free Guidance)*  
After setup, we recommend:  
📌 **Posting on Facebook 2–3x/week** (e.g., promos, new products).  
📌 **Asking happy customers to leave Google reviews**.  
📌 **Using WhatsApp for orders** (we can help link it to Facebook).  

---  

## **6. Agreement**  
This pro bono project is provided at no cost. By signing, you confirm:  
- The information you provide is accurate.  
- You’ll respond to messages if we need clarifications.  

**Client Signature:** _______________________  **Date:** _________  
**Service Provider:** _______________________  **Date:** _________  

---  

### **Contact Us**  
Questions? Reach out anytime:  
📞 [Your Phone] | 📧 [Your Email] | 🌐 [Your Website]

---

Here’s your **complete step-by-step execution guide** with reference links, scripts, and troubleshooting tips to deliver the services flawlessly:

---

# **Digital Marketing Service Delivery Guide**  
*For Sari-Sari Store Pro Bono Project*  

## **1. Pre-Work Checklist**  
**Materials to Request from Client:**  
- ☑ Business name (exact match to signage)  
- ☑ Clear photos: Storefront, products, owner (optional)  
- ☑ Contact number (for Google/Waze/Facebook)  
- ☑ Business address (with landmarks if GPS is inaccurate)  
- ☑ Operating hours (including holidays if applicable)  

**Tools You’ll Need:**  
- Google Account (for GMB)  
- Waze for Business account  
- Facebook Business Suite access (request admin rights)  
- Canva (for basic graphics)  

---

## **2. Google My Business (GMB) Setup**  
### **Step-by-Step:**  
1. **Claim/Verify Business**  
   - Go to [Google Business Profile](https://www.google.com/business/) > "Manage now".  
   - Search for the business. If unclaimed, click "Add your business".  
   - **Verification:** Choose postcard (5–14 days) or phone/email (if eligible).  

2. **Optimize Profile**  
   - **NAP:** Ensure Name, Address, Phone match exactly.  
   - **Categories:** Primary: *"Convenience Store"*, Secondary: *"Grocery Store"*.  
   - **Description:** Use keywords like *"affordable snacks, drinks, groceries in [Barangay]"* (150 chars max).  
   - **Photos:** Upload 5+ images (storefront, popular products, interior).  
   - **Attributes:** Check *"Women-owned"*, *"In-store shopping"*.  

3. **Enable Features**  
   - Turn on Messages + Q&A in GBP dashboard.  

**Script for Client (Verification):**  
*"Google will mail a postcard with a code to your store address in 5–14 days. Once received, reply to me with the code to complete setup."*  

**Troubleshooting:**  
- 🚫 **Address issues?** Use landmarks (e.g., *"Beside [landmark]"*) in description.  
- 🚫 **Duplicate listings?** Merge via GBP support.  

**Reference:**  
- [Google Business Profile Help](https://support.google.com/business)  

---

## **3. Waze Listing Setup**  
### **Step-by-Step:**  
1. **Claim Business**  
   - Go to [Waze for Business](https://www.waze.com/business) > "Claim a Place".  
   - Search for the store. If missing, click "Add a missing place".  

2. **Optimize Listing**  
   - **Pin Location:** Drag marker to exact spot (compare with Google Maps).  
   - **Details:** Add hours, contact number, and description (e.g., *"Local sari-sari store with snacks and essentials"*).  

**Troubleshooting:**  
- 🚫 **Incorrect pin?** Use satellite view + client confirmation.  

**Reference:**  
- [Waze Business Help](https://www.waze.com/business)  

---

## **4. Facebook Page Refresh**  
### **Step-by-Step:**  
1. **Audit Existing Page**  
   - Remove inactive admins (Settings > Page Roles).  
   - Delete outdated posts/poor-quality photos.  

2. **Update Branding**  
   - **Cover Photo:** Use Canva (1200x628px) with text: *"[Store Name] – Your Neighborhood Sari-Sari"*.  
   - **Profile Pic:** Store logo or clear storefront photo.  

3. **Revamp About Section**  
   - **Template:**  
     ```  
     About: "Family-owned sari-sari store in [Barangay] offering snacks, drinks, and daily essentials at affordable prices. Open [hours]."  
     Contact: [Phone] | Location: [Google Maps link]  
     ```  

4. **Create Initial Posts**  
   - **Post Ideas (Copy-Paste Ready):**  
     1. **Welcome Post:**  
        *"Hi, [Barangay]! We’re [Store Name], your go-to for snacks, drinks, and everyday essentials. Message us for inquiries!"*  
     2. **Product Highlight:**  
        *"New stock alert! 🎉 Fresh bread and Coke now available. Drop by today!"*  
     3. **Promo Post:**  
        *"This week only: P5 off on all eggs! 🥚 Hurry while supplies last."*  

5. **Add CTA Button**  
   - Settings > Edit Page > Add Button > "Call Now" or "Message".  

**Troubleshooting:**  
- 🚫 **Low reach?** Advise client to boost posts (min. ₱50/day).  

**Reference:**  
- [Meta Business Suite Guide](https://www.facebook.com/business/help)  

---

## **5. Handoff to Client**  
**Deliverables Checklist:**  
- ✔ GMB login details (if client owns email).  
- ✔ Waze listing confirmation screenshot.  
- ✔ Facebook admin access removed (if temporary).  
- ✔ Simple guide PDF with:  
  - How to respond to Google/FB messages.  
  - Sample post captions.  
  - Google Review link (e.g., `bit.ly/YourStore-Reviews`).  

**Script for Client Training:**  
*"You can now manage your pages easily! Post 2–3x weekly, reply to messages, and share promos. Here’s a quick guide to help you."*  

---

## **6. Optional Add-Ons**  
- **QR Code for Reviews:** Generate via [QRCode Monkey](https://www.qrcode-monkey.com) (link to GMB review page).  
- **WhatsApp Link:** `https://wa.me/[PhoneNumber]` (add to Facebook CTA).  

---

## **Reference Cheat Sheet**  
| Task | Key Links |  
|----------------|----------------|  
| **Google My Business** | [Help Center](https://support.google.com/business) |  
| **Waze Business** | [Claim a Place](https://www.waze.com/business) |  
| **Facebook Business** | [Meta Blueprint](https://www.facebook.com/business/learn) |  
| **Free Graphics** | [Canva Templates](https://www.canva.com) |  

**Pro Tip:** Bookmark these links for quick access during setup!