Update smma/ads_manager.md
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@@ -168,8 +168,6 @@ By incorporating these key components and metrics into the Campaign Performance
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You're absolutely right. The previous version provides a more comprehensive and useful layout for each stage of the campaign lifecycle. Let's stick with that format and make sure we have all the relevant information included. Here's the updated version:
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## Planning Stage Dashboard
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| Metric | Value | Format | Annotation |
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@@ -385,6 +383,4 @@ You're absolutely right. The previous version provides a more comprehensive and
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- Regular Reporting and Communication:
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- Establish a regular cadence of performance reporting and communication to keep stakeholders informed and aligned.
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- Use a mix of automated reports, interactive dashboards, and in-person presentations to cater to different stakeholder preferences and needs.
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- Foster a culture of transparency, accountability, and continuous improvement by openly discussing performance challenges and opportunities.
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By providing this additional technical context and specific examples, the Campaign Performance Dashboard becomes an even more robust and actionable framework for driving marketing success. It empowers marketers and analysts with the tools, techniques, and best practices needed to optimize campaign performance, measure impact, and demonstrate ROI in a data-driven and insights-focused way.
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- Foster a culture of transparency, accountability, and continuous improvement by openly discussing performance challenges and opportunities.
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