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COMPLETE BUILD CHECKLIST
KATS $1-DEPOSIT PET-SITTING SYSTEM (FREE TIER)
Use this as a literal, step-by-step “open-box” guide. Every line is actionable; check each box as you finish.
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PHASE 0 ONE-TIME ADMIN (10 min)
☐ Log in to a single Google account that will own Sites, Drive, Forms, and Calendar.
☐ Create a dedicated folder in Google Drive called “Kat Pet-Sitting 2024”.
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PHASE 1 STRIPE (2 min)
☐ Stripe Dashboard → Payment Links → “+ New”
 • Product = “Booking Hold”
 • Pricing = Customer chooses price, minimum $1 USD
 • After-payment → Redirect to Calendly confirmation page (or Sites thank-you page)
 • Confirmation message (on Stripe page):
“A $1 refundable deposit is required to hold your spot; Stripes non-refundable processing fee will be deducted from the refund.”
☐ Copy the published Payment Link (looks like https://buy.stripe.com/…).
────────────────────────
PHASE 2 CALENDLY (3 min)
☐ Calendly Free → Event Types → “Pet Sitting Drop-In & Overnight” (combined type)
 • Duration = 30 min (Drop-In) → add 12-hr overnight variant if needed.
 • Date range = rolling 90 days.
 • Buffer before/after = 30 min.
 • Location = “Ill call/text you on arrival” (or whatever Kat prefers).
 • Redirect on confirmation → paste the Stripe Payment Link.
 • Tick “Pass event details…”.
────────────────────────
PHASE 3 GOOGLE SITE (MVP PAGE) (15 min)
1. sites.google.com → Blank → name “Book Kat Pet Sitting”
2. Theme: Cover single-page, accent #F9B233, mobile enabled.
3. SECTIONS in order (copy-paste exact text):
SECTION 1 Cover
Background: Kat + dog photo
Headline: “Book Trusted Pet Sitting in 60 Seconds”
Sub-headline: “Pick service → check live calendar → pay $1 deposit → done.”
Button: “Get Started” (anchor link #services)
SECTION 2 Services (2-column)
Left:
Title: “30-Min Drop-In 🐾”
Price badge: $25
Bullets: feeding, potty, photo update
Right:
Title: “Overnight Stay 🌙”
Price badge: $75
Bullets: 12 hr care, full routine, report card
Below columns: Button “Check Availability & Book” (anchor #book)
SECTION 3 Calendly Embed (anchor #book)
Insert → Embed → paste:
<iframe src="https://calendly.com/YOUR_CALENDLY_NAME?hide_landing_page_details=1&background_color=f9f9f9&text_color=333333" width="100%" height="800" frameborder="0"></iframe>
SECTION 4 Deposit Banner (yellow)
Text:
“A $1 refundable deposit is required to hold your spot; Stripes non-refundable processing fee will be deducted from the refund.”
SECTION 5 FAQ (Collapsible)
Q1: What if my dog needs meds?
A1: We track everything from the intake form.
Q2: Is the deposit refundable?
A2: Yes, minus Stripes processing fee.
Q3: Updates?
A3: Photos auto-upload to your private folder within 15 min.
SECTION 6 Footer
“Questions? Text Kat: 555-123-4567 | Email: kat@katspetsitting.com”
4. Publish → Anyone on the web can view. Copy the URL.
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PHASE 4 INTAKE FORM (2 min)
☐ forms.google.com → New
Title: “Pet & Home Intake Kats Pet Sitting”
Required fields:
Pet name, breed, age
Feeding schedule
Medications
Vet name & phone
Emergency contact
Photo upload (file upload, allow 1 image)
Settings: collect email, restrict to 1 response per email, send receipt off.
☐ Copy the form share link (looks like https://forms.gle/…).
────────────────────────
PHASE 5 TRELLO BOARD (2 min)
☐ trello.com → New Board “Pet Sitting 2024”
Lists: New Booking → Vet Info Received → Confirmed → In Progress → Completed
☐ Add default Labels: Red=medical, Yellow=new client, Green=repeat.
────────────────────────
PHASE 6 GOOGLE DRIVE FOLDER STRUCTURE (1 min)
☐ Inside “Kat Pet-Sitting 2024” create sub-folder template:
Client Name Pet Name YYYY-MM-DD
(Each new booking will auto-clone this.)
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PHASE 7 ZAPIER AUTOMATIONS (FREE PLAN) (5 min)
ZAP #1 Send Intake Form
Trigger: Calendly Invitee Created
Action: Email by Zapier → send to {{invitee.email}}
Subject: {{invitee.name}}, please send {{pet name}}s details
Body (HTML):
```
Hi {{invitee.name}},<br><br>
You're booked for {{event_type.name}} on {{event.start_time_pretty}}.<br><br>
<strong>Next step:</strong> 2-min pet profile form.<br>
<a href="https://forms.gle/XXXXX">Pet Profile Form</a><br><br>
After completion youll get a private Google Drive folder and confirmation.<br>
Thanks!<br>Kat
```
ZAP #2 Create Trello Card
Same trigger
Action: Trello Create Card
Board: Pet Sitting 2024
List: New Booking
Name: {{invitee.name}} {{event_type.name}} {{event.start_date}}
Description:
Email: {{invitee.email}}
Phone: {{invitee.phone}}
Booking URL: {{event.reschedule_url}}
ZAP #3 Create Client Drive Folder (optional but nice)
Trigger: Calendly Invitee Created
Action: Google Drive Create Folder
Parent folder: “Kat Pet-Sitting 2024”
Folder name: {{invitee.name}} {{event.start_date}}
Action: Google Drive Share Folder
Share with {{invitee.email}} as Viewer.
Turn all Zaps ON and test with a personal booking.
────────────────────────
PHASE 8 QR & TOUCHPOINTS (2 min)
☐ Generate QR code for the published Google Site URL (qr-code-generator.com).
☐ Download PNG → add to:
 • Business cards
 • Fridge magnet left with each client
 • Keychain tag Kat carries (laminated 1-inch square).
────────────────────────
PHASE 9 60-SECOND END-TO-END TEST
1. From phone, scan QR → site loads → tap “Get Started” → select Overnight → Calendly loads dates.
2. Pick tomorrow 7 pm → redirected to Stripe → pay $1 → redirect back to confirmation.
3. Check email: intake form arrives.
4. Check Trello: new card appears in “New Booking”.
5. Check Drive: new folder auto-created & shared.
If any step breaks, recheck the Zap history.
────────────────────────
PHASE 10 GO-LIVE
☐ Publish site once more (to clear any caches).
☐ Order 250 business cards with the QR code.
☐ Post the QR on Kats personal Facebook page with caption:
“New one-minute booking link is live—scan & schedule Fluffys next stay!”
You now have a zero-cost, fully automated booking & intake system that collects $1 deposits and keeps the personal touch.
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Heres the **deterministic, zero-cost system for Kats Pet Sitting**, designed to automate bookings, client intake, and pet care tracking—while maintaining a personal touch: Heres the **deterministic, zero-cost system for Kats Pet Sitting**, designed to automate bookings, client intake, and pet care tracking—while maintaining a personal touch:
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