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## Emotional Intelligence in Sales
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- **"Emotional Intelligence 2.0" by Travis Bradberry & Jean Greaves**
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- Harness the power of emotional intelligence to better understand customer emotions and motivations, enhancing rapport and trust in sales interactions.
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## Behavioral Economics & Decision Making
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- **"Predictably Irrational" by Dan Ariely**
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- Explore how cognitive biases influence decision-making, providing insights into how customers make purchasing decisions and how to frame sales pitches effectively.
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## Behavioral Change and Sales Transformation
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- **"Switch: How to Change Things When Change Is Hard" by Chip and Dan Heath**
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- Study the process of change in individuals and organizations to better manage customer hesitations and resistance, facilitating smoother transitions during the sales process.
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