diff --git a/smma/ads_manager.md b/smma/ads_manager.md
index 00fe289..bee4042 100644
--- a/smma/ads_manager.md
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@@ -78,6 +78,50 @@ By aligning the dashboard components and features with the marketing funnel stag
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+Here's the updated table with the dashboards you should include, following the format and presentation you prefer:
+
+| Dashboard | Description | Key Metrics and Visualizations |
+|-----------|-------------|--------------------------------|
+| Awareness Stage Dashboard | Monitors the effectiveness of brand awareness and reach campaigns. | - Reach and Impressions
- Brand Lift and Awareness
- Audience Demographics
- Ad Recall and Recognition |
+| Interest Stage Dashboard | Tracks engagement and interest generated by campaigns. | - Click-through Rate (CTR)
- Cost-per-Click (CPC)
- Engagement Rate
- Video Views and Completion Rate
- Landing Page Performance |
+| Consideration Stage Dashboard | Measures the success of lead generation and nurturing efforts. | - Lead Volume and Conversion Rate
- Cost-per-Lead (CPL)
- Lead Quality and Score
- Form Fills and Submissions
- Retargeting Performance |
+| Conversion Stage Dashboard | Analyzes the effectiveness of conversion optimization strategies. | - Conversion Rate
- Cost-per-Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Cart Abandonment Rate
- Revenue and Transactions |
+| Retention Stage Dashboard | Evaluates the impact of customer retention and loyalty initiatives. | - Customer Lifetime Value (CLV)
- Retention and Churn Rates
- Purchase Frequency and Recency
- Cross-sell and Upsell Performance
- Net Promoter Score (NPS) |
+
+Each dashboard focuses on a specific stage of the marketing funnel and provides relevant metrics and visualizations to track performance and inform optimization decisions. The dashboards are designed to give you a comprehensive view of your campaign performance, from brand awareness to customer retention.
+
+Key features of each dashboard include:
+
+1. Awareness Stage Dashboard:
+ - Measures the reach and impact of brand awareness campaigns
+ - Tracks audience demographics and ad recall metrics
+ - Provides insights into brand lift and awareness
+
+2. Interest Stage Dashboard:
+ - Analyzes engagement metrics such as click-through rate and engagement rate
+ - Monitors video views and completion rates
+ - Evaluates landing page performance and user behavior
+
+3. Consideration Stage Dashboard:
+ - Tracks lead generation and conversion metrics
+ - Measures lead quality and scores leads based on engagement
+ - Analyzes the effectiveness of retargeting campaigns
+
+4. Conversion Stage Dashboard:
+ - Focuses on conversion rate optimization and revenue generation
+ - Monitors cost-per-acquisition and return on ad spend
+ - Identifies cart abandonment issues and opportunities for improvement
+
+5. Retention Stage Dashboard:
+ - Evaluates customer lifetime value and retention rates
+ - Analyzes purchase frequency and recency to identify loyal customers
+ - Measures the success of cross-sell and upsell campaigns
+ - Tracks customer satisfaction and loyalty through metrics like Net Promoter Score
+
+By leveraging these dashboards, you can gain actionable insights into your campaign performance at each stage of the marketing funnel. This allows you to make data-driven decisions, optimize your strategies, and maximize the return on your marketing investments.
+
+---
+
# Campaign Performance Dashboard
## Overview