From 3b69b9be07f414ca356b89ee0dba468d1c29b2bf Mon Sep 17 00:00:00 2001 From: medusa Date: Sat, 25 May 2024 04:42:54 +0000 Subject: [PATCH] Update smma/ads_manager.md --- smma/ads_manager.md | 44 ++++++++++++++++++++++++++++++++++++++++++++ 1 file changed, 44 insertions(+) diff --git a/smma/ads_manager.md b/smma/ads_manager.md index 00fe289..bee4042 100644 --- a/smma/ads_manager.md +++ b/smma/ads_manager.md @@ -78,6 +78,50 @@ By aligning the dashboard components and features with the marketing funnel stag --- +Here's the updated table with the dashboards you should include, following the format and presentation you prefer: + +| Dashboard | Description | Key Metrics and Visualizations | +|-----------|-------------|--------------------------------| +| Awareness Stage Dashboard | Monitors the effectiveness of brand awareness and reach campaigns. | - Reach and Impressions
- Brand Lift and Awareness
- Audience Demographics
- Ad Recall and Recognition | +| Interest Stage Dashboard | Tracks engagement and interest generated by campaigns. | - Click-through Rate (CTR)
- Cost-per-Click (CPC)
- Engagement Rate
- Video Views and Completion Rate
- Landing Page Performance | +| Consideration Stage Dashboard | Measures the success of lead generation and nurturing efforts. | - Lead Volume and Conversion Rate
- Cost-per-Lead (CPL)
- Lead Quality and Score
- Form Fills and Submissions
- Retargeting Performance | +| Conversion Stage Dashboard | Analyzes the effectiveness of conversion optimization strategies. | - Conversion Rate
- Cost-per-Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Cart Abandonment Rate
- Revenue and Transactions | +| Retention Stage Dashboard | Evaluates the impact of customer retention and loyalty initiatives. | - Customer Lifetime Value (CLV)
- Retention and Churn Rates
- Purchase Frequency and Recency
- Cross-sell and Upsell Performance
- Net Promoter Score (NPS) | + +Each dashboard focuses on a specific stage of the marketing funnel and provides relevant metrics and visualizations to track performance and inform optimization decisions. The dashboards are designed to give you a comprehensive view of your campaign performance, from brand awareness to customer retention. + +Key features of each dashboard include: + +1. Awareness Stage Dashboard: + - Measures the reach and impact of brand awareness campaigns + - Tracks audience demographics and ad recall metrics + - Provides insights into brand lift and awareness + +2. Interest Stage Dashboard: + - Analyzes engagement metrics such as click-through rate and engagement rate + - Monitors video views and completion rates + - Evaluates landing page performance and user behavior + +3. Consideration Stage Dashboard: + - Tracks lead generation and conversion metrics + - Measures lead quality and scores leads based on engagement + - Analyzes the effectiveness of retargeting campaigns + +4. Conversion Stage Dashboard: + - Focuses on conversion rate optimization and revenue generation + - Monitors cost-per-acquisition and return on ad spend + - Identifies cart abandonment issues and opportunities for improvement + +5. Retention Stage Dashboard: + - Evaluates customer lifetime value and retention rates + - Analyzes purchase frequency and recency to identify loyal customers + - Measures the success of cross-sell and upsell campaigns + - Tracks customer satisfaction and loyalty through metrics like Net Promoter Score + +By leveraging these dashboards, you can gain actionable insights into your campaign performance at each stage of the marketing funnel. This allows you to make data-driven decisions, optimize your strategies, and maximize the return on your marketing investments. + +--- + # Campaign Performance Dashboard ## Overview