From 3f5c4b0bdc22bbcd7fbcea4a1aedf95a4a05c03b Mon Sep 17 00:00:00 2001 From: Whisker Jones Date: Tue, 28 May 2024 20:57:28 -0600 Subject: [PATCH] added key findings --- smma/key_findings.md | 83 ++++++++++++++++++++++++++++++++++++++++++++ 1 file changed, 83 insertions(+) create mode 100644 smma/key_findings.md diff --git a/smma/key_findings.md b/smma/key_findings.md new file mode 100644 index 0000000..70b0169 --- /dev/null +++ b/smma/key_findings.md @@ -0,0 +1,83 @@ +# Key Findings 📊 + +## Overall Metrics 🌟 +- **Total Impressions**: 3122186 +- **Total Reach**: 1992786.0 +- **Total Clicks**: 97340.0 +- **Average CTR**: 4.74% +- **Average CPC**: $0.91 + +## Basic Statistics 📈 +| | Reach | Impressions | Clicks (all) | CTR (all) | Post engagements | CPC (cost per link click) | Adds to cart | Checkouts Initiated | Purchases | Website adds to cart | Meta Add to Cart | +|:------|----------:|----------------:|---------------:|------------:|-------------------:|----------------------------:|---------------:|----------------------:|------------:|-----------------------:|-------------------:| +| count | 648 | 655 | 418 | 418 | 534 | 361 | 15 | 11 | 5 | 14 | 3 | +| mean | 3075.29 | 4766.7 | 232.871 | 4.74262 | 540.007 | 0.913688 | 3.86667 | 2.90909 | 1.6 | 3.71429 | 2 | +| std | 35941.2 | 61405.8 | 2426.22 | 9.32906 | 6300.73 | 2.21497 | 7.15009 | 4.43744 | 1.34164 | 6.6498 | 1 | +| min | 1 | 1 | 1 | 0.0125266 | 1 | 0.005 | 1 | 1 | 1 | 1 | 1 | +| 25% | 20 | 21.5 | 2 | 1.01245 | 4 | 0.0832422 | 1 | 1 | 1 | 1 | 1.5 | +| 50% | 158 | 185 | 7 | 3.58428 | 19 | 0.185724 | 1 | 1 | 1 | 1 | 2 | +| 75% | 1192.75 | 1526 | 35.75 | 5.71429 | 108.75 | 0.568074 | 3 | 2 | 1 | 3 | 2.5 | +| max | 909224 | 1.56109e+06 | 48670 | 100 | 144182 | 18.2752 | 29 | 16 | 4 | 26 | 3 | + + +## Data Types 🔢 +| | 0 | +|:--------------------------|:--------| +| Account name | object | +| Campaign name | object | +| Age | object | +| Gender | object | +| Ad Set Name | object | +| Ad name | object | +| Reach | float64 | +| Impressions | int64 | +| Clicks (all) | float64 | +| CTR (all) | float64 | +| Post engagements | float64 | +| Currency | object | +| CPC (cost per link click) | float64 | +| Adds to cart | float64 | +| Checkouts Initiated | float64 | +| Purchases | float64 | +| Website adds to cart | float64 | +| Meta Add to Cart | float64 | +| Reporting starts | object | +| Reporting ends | object | + + +## Top 5 Campaigns by Clicks 🥇 +| Campaign name | Clicks (all) | Impressions | Reach | +|:-------------------------------|---------------:|--------------:|--------:| +| TLS Website Traffic Campaign | 29047 | 496360 | 226745 | +| MEGACON Tee Traffic Campaign | 5700 | 95265 | 61220 | +| ECCC Tee Traffic Campaign | 3505 | 61628 | 47429 | +| TLS Instagram Traffic Campaign | 3329 | 82551 | 36838 | +| Loki Auction Traffic Campaign | 1979 | 58584 | 48248 | + + +## Performance by Age and Gender 🧑👩 +| | CTR (all) | CPC (cost per link click) | +|:---------------------|------------:|----------------------------:| +| ('18-24', 'female') | 12.0719 | 0.122965 | +| ('18-24', 'unknown') | 9.81879 | 0.0724817 | +| ('45-54', 'female') | 7.9623 | 0.424197 | +| ('65+', 'female') | 7.76126 | 0.885667 | +| ('55-64', 'female') | 6.98624 | 0.766444 | +| ('35-44', 'female') | 5.96382 | 1.42138 | +| ('35-44', 'unknown') | 5.70579 | 0.196234 | +| ('65+', 'unknown') | 5.16664 | 0.190216 | +| ('25-34', 'unknown') | 5.02431 | 0.209776 | +| ('45-54', 'unknown') | 4.99337 | 0.164892 | +| ('55-64', 'unknown') | 4.52903 | 0.177697 | +| ('25-34', 'female') | 4.0544 | 0.308196 | +| ('45-54', 'male') | 3.68302 | 1.14571 | +| ('55-64', 'male') | 3.4932 | 0.941405 | +| ('65+', 'male') | 3.4539 | 1.56317 | +| ('25-34', 'male') | 2.77078 | 0.814206 | +| ('35-44', 'male') | 2.56635 | 1.89056 | +| ('18-24', 'male') | 1.92498 | 0.538696 | + + +## Key Findings Summary 📈 +The campaign with the highest clicks had 29047.0 clicks. +The age group with the highest CTR is 18-24 female with a CTR of 12.07%. \ No newline at end of file