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# Federal Grants Intelligence Service - Actionable Persona Profile
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## Specific Service Definition
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**Business**: Automated federal grant discovery and competitive intelligence for small-to-medium nonprofits
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**Geographic Focus**: Texas, Oklahoma, Arkansas (South-Central region)
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**Niche Specialization**: Health & Human Services grants ($50K-$2M range)
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**Client Profile**: 501(c)(3) organizations with $500K-$5M annual budgets, 5-50 staff
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## Target Client Archetype
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### Primary Client: "The Overwhelmed Program Director"
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- **Organization Size**: $1-3M annual budget, 15-30 employees
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- **Role**: Program Director, Development Director, or Executive Director wearing multiple hats
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- **Pain Points**:
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- Spends 8-12 hours/week manually searching Grants.gov
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- Misses 60-70% of relevant opportunities due to time constraints
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- Can't afford $2K+/month grant management software
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- Lacks staff dedicated to grant prospecting
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- **Success Metrics**: Finding 3-5 high-quality grant opportunities monthly vs. current 1-2
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- **Willingness to Pay**: $300-500/month for proven time savings and opportunity discovery
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### Secondary Client: "The Growing Nonprofit"
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- **Organization Size**: $3-5M annual budget, 30-50 employees
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- **Pain Points**: Ready to scale but needs strategic grant intelligence, not just opportunity lists
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- **Service Needs**: Competitive analysis, historical award patterns, strategic timing insights
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- **Willingness to Pay**: $500-800/month for comprehensive intelligence
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## Specific USAspending.gov Data Strategy
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### Priority Data Files for Initial Build
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1. **Assistance_PrimeTransactions**: For transaction-level competitive intelligence
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2. **Assistance_PrimeAwardSummaries**: For award-level market analysis
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3. **AccountBreakdownByAward**: For understanding funding sources and budget structures
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### Key Data Points to Extract and Analyze
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- **Winner Analysis**: Which organizations consistently win in health/human services
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- **Award Sizing**: Typical grant amounts by program type and geographic region
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- **Timing Patterns**: When agencies typically make awards (seasonality analysis)
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- **Geographic Distribution**: South-Central region funding concentration vs. national averages
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- **Program Activity Codes**: Which activities receive most funding in target sectors
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### Specific Filtering Criteria
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- **CFDA Numbers**: 93.xxx (Health & Human Services), 16.xxx (Justice), 84.xxx (Education)
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- **Award Amounts**: $50,000 - $2,000,000 range
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- **Recipient Location**: TX, OK, AR zip codes
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- **Award Types**: Grants, cooperative agreements (exclude contracts, loans)
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- **Time Window**: Last 3 fiscal years for trend analysis
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## Actionable Service Components
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### Core Deliverable: "Weekly Grant Intelligence Report"
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**Format**: 3-page PDF + filtered CSV
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**Content**:
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- 5-8 new opportunities matching client profile
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- 2-3 competitive intelligence insights (who's winning similar grants)
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- 1 strategic recommendation (timing, partnership, positioning)
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- Market trend alert (funding increases/decreases in their sector)
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### Premium Add-on: "Competitive Landscape Analysis"
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**Quarterly Report** including:
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- Top 20 award winners in client's sector/region
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- Average award sizes and success rates
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- Partnership network mapping (who collaborates with whom)
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- Funding agency preference analysis
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## Technical Implementation Specifics
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### Database Schema for USAspending Data
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```sql
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-- Core table for tracking relevant awards
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CREATE TABLE tx_health_awards AS
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SELECT
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award_id_fain,
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recipient_name,
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recipient_state_code,
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award_amount,
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cfda_number,
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cfda_title,
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action_date,
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period_of_performance_start_date,
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awarding_agency_name,
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funding_agency_name
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FROM assistance_transactions
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WHERE recipient_state_code IN ('TX', 'OK', 'AR')
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AND cfda_number LIKE '93.%'
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AND award_amount BETWEEN 50000 AND 2000000;
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```
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### Automated Alert Triggers
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- New grants >$100K in target CFDA categories
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- Previous clients announcing new awards (competitive intelligence)
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- Funding announcements from top-performing agencies
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- Application deadline reminders (45, 30, 14 days out)
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## Pricing Strategy & Revenue Model
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### Tier 1: "Grant Finder" - $297/month
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- Weekly opportunity alerts (5-8 grants)
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- Basic filtering and delivery
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- Email + CSV format
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### Tier 2: "Grant Intelligence" - $497/month
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- Everything in Tier 1
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- Competitive analysis insights
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- Historical award patterns
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- Strategic timing recommendations
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### Tier 3: "Market Advantage" - $797/month
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- Everything in Tier 2
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- Quarterly competitive landscape report
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- Custom filtering requests
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- Partnership opportunity identification
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## Go-to-Market Execution
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### Target Client Acquisition
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**Initial Target List**: 50 Texas health nonprofits with $1-5M budgets
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**Outreach Strategy**: LinkedIn + email with sample intelligence report
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**Proof Point**: "Here are 3 grants your competitors found that you missed last month"
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### Value Demonstration
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**Free Sample**: 2-week pilot showing missed opportunities from past 60 days
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**ROI Calculation**: "If you win just ONE additional $200K grant per year, this service pays for itself 10x over"
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**Time Savings**: "Reduce grant research from 10 hours/week to 30 minutes/week"
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## Success Metrics & Milestones
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### Month 1-3: Technical Foundation
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- USAspending data pipeline operational
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- 10 target nonprofits identified and profiled
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- First 3 paying clients acquired
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### Month 4-6: Service Refinement
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- Client retention >80%
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- Service expansion to Oklahoma/Arkansas
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- Premium tier uptake >30%
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### Month 7-12: Market Expansion
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- 25+ active clients
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- $15K+ monthly recurring revenue
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- Expansion into education sector (CFDA 84.xxx)
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This persona gives you specific, actionable direction for exactly which USAspending data to prioritize, how to structure your service offerings, and concrete steps for market entry.
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---
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You're smart to focus on the tools you'll actually use for your immediate goals! Based on our conversation, and specifically your emphasis on "Grants.gov Data Extraction for confidence and cash," here are the most obvious and essential choices for you right now, along with some context:
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### **Programming Languages:**
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