diff --git a/smma/ads_manager.md b/smma/ads_manager.md
index bee4042..2e79b1e 100644
--- a/smma/ads_manager.md
+++ b/smma/ads_manager.md
@@ -1,3 +1,91 @@
+Certainly! Here's an expanded version of the information, with a separate table for each dashboard to maintain consistency:
+
+## Awareness Stage Dashboard
+
+| Metric/Visualization | Description | Format |
+|----------------------|-------------|--------|
+| Reach | Total number of unique individuals exposed to the campaign | Number |
+| Impressions | Total number of times the ads were displayed | Number |
+| Frequency | Average number of times each individual was exposed to the ads | Number |
+| Brand Lift | Percentage increase in brand awareness, consideration, or favorability | Percentage |
+| Brand Awareness | Percentage of the target audience who are aware of the brand | Percentage |
+| Audience Demographics | Breakdown of reached audience by age, gender, location, interests, etc. | Bar Chart/Pie Chart |
+| Ad Recall | Percentage of people who remember seeing the ads | Percentage |
+| Ad Recognition | Percentage of people who recognize the brand or message from the ads | Percentage |
+
+*Description: The Awareness Stage Dashboard monitors the effectiveness of brand awareness and reach campaigns by tracking key metrics such as reach, impressions, brand lift, and ad recall. It helps marketers understand the impact of their campaigns on brand visibility and audience perception.*
+
+## Interest Stage Dashboard
+
+| Metric/Visualization | Description | Format |
+|----------------------|-------------|--------|
+| Click-through Rate (CTR) | Percentage of ad impressions that resulted in clicks | Percentage |
+| Cost-per-Click (CPC) | Average cost for each ad click | Currency |
+| Engagement Rate | Percentage of people who interacted with the ads (likes, shares, comments) | Percentage |
+| Video Views | Total number of times the video ads were viewed | Number |
+| Video Completion Rate | Percentage of people who watched the video ads to completion | Percentage |
+| Average Watch Time | Average amount of time people spent watching the video ads | Time Duration |
+| Landing Page Views | Total number of visits to the campaign landing page | Number |
+| Landing Page Bounce Rate | Percentage of people who left the landing page without taking any action | Percentage |
+| Average Time on Landing Page | Average amount of time people spent on the campaign landing page | Time Duration |
+
+*Description: The Interest Stage Dashboard tracks engagement and interest generated by campaigns through metrics like click-through rate, engagement rate, video views, and landing page performance. It helps marketers assess the effectiveness of their ad creatives and landing pages in capturing audience interest.*
+
+## Consideration Stage Dashboard
+
+| Metric/Visualization | Description | Format |
+|----------------------|-------------|--------|
+| Lead Volume | Total number of leads generated from the campaign | Number |
+| Lead Conversion Rate | Percentage of visitors who converted into leads | Percentage |
+| Cost-per-Lead (CPL) | Average cost for acquiring each lead | Currency |
+| Lead Quality Score | Average quality score of generated leads based on predefined criteria | Number/Bar Chart |
+| Lead Source Breakdown | Distribution of leads generated from different sources or channels | Pie Chart |
+| Form Fills | Total number of form submissions from the campaign landing page | Number |
+| Form Conversion Rate | Percentage of visitors who completed and submitted the form | Percentage |
+| Retargeting Impression Share | Percentage of retargeting ad impressions relative to the total eligible impressions | Percentage |
+| Retargeting Click-through Rate (CTR) | Percentage of retargeting ad impressions that resulted in clicks | Percentage |
+| Retargeting Conversion Rate | Percentage of retargeted visitors who converted into leads or customers | Percentage |
+
+*Description: The Consideration Stage Dashboard measures the success of lead generation and nurturing efforts by tracking metrics like lead volume, conversion rate, cost-per-lead, lead quality, form fills, and retargeting performance. It helps marketers optimize their strategies for capturing and qualifying potential customers.*
+
+## Conversion Stage Dashboard
+
+| Metric/Visualization | Description | Format |
+|----------------------|-------------|--------|
+| Conversion Rate | Percentage of visitors who completed the desired action (purchase, signup, etc.) | Percentage |
+| Cost-per-Acquisition (CPA) | Average cost for acquiring each conversion or customer | Currency |
+| Return on Ad Spend (ROAS) | Revenue generated per dollar spent on advertising | Number |
+| Average Order Value (AOV) | Average revenue generated from each converted order or transaction | Currency |
+| Purchase Funnel | Visualization of the customer journey from initial visit to final conversion | Funnel Chart |
+| Cart Abandonment Rate | Percentage of visitors who added items to the cart but did not complete the purchase | Percentage |
+| Cart Abandonment Revenue | Estimated revenue lost due to cart abandonment | Currency |
+| Revenue by Product or Category | Breakdown of revenue generated from different products or categories | Bar Chart/Pie Chart |
+| Revenue by Traffic Source | Distribution of revenue generated from different traffic sources or channels | Pie Chart |
+| Conversion Rate by Device | Comparison of conversion rates across different devices (desktop, mobile, tablet) | Bar Chart |
+
+*Description: The Conversion Stage Dashboard analyzes the effectiveness of conversion optimization strategies by tracking key metrics like conversion rate, cost-per-acquisition, return on ad spend, cart abandonment rate, and revenue. It helps marketers identify opportunities for improving the conversion funnel and maximizing revenue generation.*
+
+## Retention Stage Dashboard
+
+| Metric/Visualization | Description | Format |
+|----------------------|-------------|--------|
+| Customer Lifetime Value (CLV) | Average revenue generated from a customer over their entire relationship with the brand | Currency |
+| Customer Retention Rate | Percentage of customers who continue to make purchases over a given time period | Percentage |
+| Churn Rate | Percentage of customers who stop making purchases or cancel their subscription | Percentage |
+| Purchase Frequency | Average number of purchases made by a customer within a specific time frame | Number |
+| Time Between Purchases | Average time gap between consecutive purchases made by a customer | Time Duration |
+| Repeat Purchase Rate | Percentage of customers who make more than one purchase | Percentage |
+| Cross-sell Conversion Rate | Percentage of customers who purchase additional or complementary products | Percentage |
+| Upsell Conversion Rate | Percentage of customers who upgrade to a higher-priced product or package | Percentage |
+| Net Promoter Score (NPS) | Measure of customer loyalty and likelihood to recommend the brand or product | Number |
+| Customer Satisfaction Score (CSAT) | Average rating of customer satisfaction with the brand, product, or service | Number/Bar Chart |
+
+*Description: The Retention Stage Dashboard evaluates the impact of customer retention and loyalty initiatives by tracking metrics like customer lifetime value, retention rate, churn rate, purchase frequency, and customer satisfaction. It helps marketers develop strategies for maintaining long-term relationships with customers and maximizing their value over time.*
+
+By providing a comprehensive set of metrics and visualizations for each stage of the marketing funnel, these dashboards enable marketers to gain deep insights into campaign performance, identify areas for improvement, and make data-driven decisions to optimize their marketing efforts and achieve better results.
+
+---
+
 # Campaign Performance Dashboard
 
 ## Overview