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# Masterclass Program for Digital Marketing 🚀 # Masterclass Program for Digital Marketing 🚀
## Module 1: Design Fundamentals in Digital Marketing 🎨 ## Module 1: Design Fundamentals 🎨
### 1.1 Essential Color Theory 🌈 ### 🌈 Color Theory
- **Remember**: "Warm Colors = Action, Cool Colors = Calm."
- **Action Point**: Create a palette with a primary warm color for CTA buttons.
- **Mnemonic**: "Red for Reach, Blue for Trust."
- **Objective**: Apply color theory for effective digital branding and ad impact. - **Objective**: Apply color theory for effective digital branding and ad impact.
- **Core Topics**: Impactful color psychology, strategic color combinations. - **Core Topics**: Impactful color psychology, strategic color combinations.
- **Task**: Design a brand palette and test it in ad mock-ups. - **Task**: Design a brand palette and test it in ad mock-ups.
### 1.2 Typography for Digital Impact 🔠 ### 🔠 Typography
- **Remember**: "Sans-serif for Digital, Serif for Authority."
- **Action Point**: Use sans-serif for web readability; serif for official reports.
- **Mnemonic**: "Sans for Screen, Serif for Sophistication."
- **Objective**: Utilize typography to enhance ad clarity and brand identity. - **Objective**: Utilize typography to enhance ad clarity and brand identity.
- **Key Learnings**: Impactful font choices, typography for user engagement. - **Key Learnings**: Impactful font choices, typography for user engagement.
- **Exercise**: Create typographic layouts for various digital formats. - **Exercise**: Create typographic layouts for various digital formats.
### 1.3 Layout & Composition Mastery 📐 ### 📐 Layout & Composition
- **Remember**: "Top Left to Bottom Right Flow."
- **Action Point**: Place the most important information in the top left.
- **Mnemonic**: "Lead with the Left."
- **Objective**: Craft compelling digital layouts for improved user experience. - **Objective**: Craft compelling digital layouts for improved user experience.
- **Essentials**: Effective visual flow, balanced design elements. - **Essentials**: Effective visual flow, balanced design elements.
- **Task**: Design layouts for a digital campaign, focusing on user journey. - **Task**: Design layouts for a digital campaign, focusing on user journey.
### 🖼️ Imagery and Iconography
- **Remember**: "Icons for Instructions, Images for Impact."
- **Action Point**: Use icons in tutorials, high-quality images in campaigns.
- **Mnemonic**: "Icons Direct, Images Reflect."
## Module 2: Consumer Psychology & Branding in Tech 💻 ## Module 2: Consumer Psychology & Branding in Tech 💻
### 2.1 Leveraging Consumer Psychology 🧠 ### 2.1 Leveraging Consumer Psychology 🧠
- **Objective**: Decode consumer behavior to enhance ad effectiveness. - **Objective**: Decode consumer behavior to enhance ad effectiveness.