From 5c1d0e70ceb8e3edb0b1f5dd59b14e1af13f93dc Mon Sep 17 00:00:00 2001
From: medusa <newton214@gmail.com>
Date: Tue, 9 Jul 2024 02:28:29 +0000
Subject: [PATCH] Update smma/ads_manager.md

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 smma/ads_manager.md | 160 ++++++++++++++++++++++++++++++++++++++++++++
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@@ -448,3 +448,163 @@ By providing clear documentation and mapping the ad structure and hierarchy betw
 Additionally, when designing your solution's user interface and API endpoints, you can use consistent naming conventions and structures that align with the common elements of both platforms. This will provide a more unified and intuitive experience for users, regardless of the specific ad platform they are working with.
 
 Remember to keep your documentation updated as the ad platforms evolve and introduce new features or changes to their structure. Regularly review the official documentation from Google Ads and Meta Ads to stay informed about any updates or best practices.
+
+
+---
+
+# Google Ads Career: Relevant Topics and Future Considerations
+
+## I. Core Google Ads Skills
+
+1. Platform Mastery
+   - Google Ads interface and tools
+   - Campaign types (Search, Display, Video, Shopping, etc.)
+   - Bidding strategies and auction dynamics
+
+2. Keyword Research and Management
+   - Search intent analysis
+   - Long-tail keywords
+   - Negative keywords
+
+3. Ad Copywriting
+   - Compelling headlines and descriptions
+   - Ad extensions
+   - A/B testing
+
+4. Landing Page Optimization
+   - Conversion rate optimization (CRO)
+   - User experience (UX) principles
+   - Mobile optimization
+
+5. Analytics and Reporting
+   - Google Analytics integration
+   - Conversion tracking
+   - ROI and ROAS calculation
+
+6. Budget Management
+   - Forecasting and planning
+   - Bid adjustments
+   - Seasonal trends analysis
+
+## II. Complementary Digital Marketing Skills
+
+1. Search Engine Optimization (SEO)
+   - Understanding organic vs. paid search synergy
+   - Keyword alignment between SEO and PPC
+
+2. Content Marketing
+   - Creating ad-aligned landing pages
+   - Understanding content relevance for Quality Score
+
+3. Social Media Advertising
+   - Cross-platform campaign integration
+   - Audience targeting similarities and differences
+
+4. Email Marketing
+   - Retargeting strategies
+   - Customer journey integration
+
+## III. Business and Strategy Skills
+
+1. Client Management
+   - Setting expectations
+   - Reporting and communication
+   - Upselling and cross-selling services
+
+2. Industry-Specific Knowledge
+   - Vertical-specific benchmarks
+   - Compliance (e.g., healthcare, finance)
+
+3. Competitive Analysis
+   - Auction insights
+   - Share of voice analysis
+
+## IV. Data and Technology Skills
+
+1. Data Analysis
+   - SQL for custom reporting
+   - Data visualization tools (e.g., Tableau, Google Data Studio)
+
+2. Automation and AI
+   - Script writing for Google Ads
+   - Understanding machine learning in bidding strategies
+
+3. API Integration
+   - Google Ads API for custom tools
+   - Third-party tool integration
+
+## V. Future-Oriented Topics
+
+1. Privacy and Data Regulations
+   - GDPR, CCPA compliance
+   - Cookie-less tracking alternatives
+
+2. Emerging Ad Formats
+   - Voice search ads
+   - Augmented reality ads
+
+3. E-commerce Integration
+   - Google Shopping optimization
+   - Marketplace advertising
+
+4. Local SEO and Ads
+   - Google My Business optimization
+   - Geotargeting strategies
+
+5. Cross-Device Tracking
+   - Understanding customer journeys across devices
+   - Attribution modeling
+
+## VI. Soft Skills and Business Acumen
+
+1. Adaptability
+   - Keeping up with frequent platform changes
+   - Adjusting to algorithm updates
+
+2. Critical Thinking
+   - Analyzing campaign performance
+   - Troubleshooting and problem-solving
+
+3. Communication
+   - Explaining complex concepts to clients
+   - Creating clear, impactful reports
+
+4. Continuous Learning
+   - Staying updated with industry news
+   - Pursuing relevant certifications
+
+## VII. Ethical Considerations
+
+1. Ad Transparency
+   - Clear disclosure of sponsored content
+   - Avoiding misleading claims
+
+2. Privacy Concerns
+   - Responsible use of user data
+   - Balancing personalization and privacy
+
+3. Ad Fatigue and User Experience
+   - Managing ad frequency
+   - Ensuring relevance and value to users
+
+## VIII. Industry Trends to Monitor
+
+1. Shift to Automation
+   - Impact of Smart Bidding and automated campaign types
+   - Balancing automation with human oversight
+
+2. Integration with Other Marketing Channels
+   - Omnichannel marketing strategies
+   - Attribution across multiple touchpoints
+
+3. Rising Importance of First-Party Data
+   - Strategies for collecting and leveraging first-party data
+   - Customer data platforms (CDPs)
+
+4. Video and Visual Search
+   - YouTube advertising optimization
+   - Visual search capabilities in Google Lens
+
+5. Voice Search Optimization
+   - Adapting keywords for voice queries
+   - Strategy for voice-activated devices
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