From 617091688d9896a241f6018cffc9eac184d4aae2 Mon Sep 17 00:00:00 2001 From: medusa Date: Fri, 8 Aug 2025 08:32:54 -0500 Subject: [PATCH] Update smma/marketing_post_templates.md --- smma/marketing_post_templates.md | 162 ++++++++++++++++++++++++++++++- 1 file changed, 160 insertions(+), 2 deletions(-) diff --git a/smma/marketing_post_templates.md b/smma/marketing_post_templates.md index fe91c5f..16d1ae0 100644 --- a/smma/marketing_post_templates.md +++ b/smma/marketing_post_templates.md @@ -30,10 +30,168 @@ Here's a generalized template based on your format: --- +Here’s a tailored **niche-specific breakdown** of social hooks for **Marketing, Leadership, and Design**, following the same high-impact, quantified, and engaging format: + +--- + +### **A. Marketing (Growth, Content, Digital)** +**1. Problem → Micro-Drama** +*“Our CTR was stuck at 1.2%. One headline tweak—now 3.8%. Here’s the A/B test that won.”* + +**2. Contrast → Before/After Snapshot** +*“Old funnel: 5 steps, 12% drop-off. New funnel: 3 steps, 4% drop-off. Same offer.”* + +**3. Transfer → Borrow Authority** +*“HubSpot’s CMO uses the same ‘job stories’ framework we applied to 2X our conversions.”* + +**4. Plain Folks → Relatable Anchor** +*“If Excel is your ‘analytics tool,’ this 5-minute GA4 cheat sheet will save you.”* + +**5. Bandwagon → Social Proof** +*“500+ marketers use this ChatGPT prompt to draft high-converting landing pages.”* + +**6. Glittering Generality → Aspirational Close** +*“Turn ‘spray and pray’ into ‘predictable pipeline.’”* + +**Example Post:** +*“Our lead gen form was 12 fields. Cut to 3 → 220% more submissions. 📊 +The psychology behind fewer fields (thread).”* + +--- + +### **B. Leadership (Management, Strategy, Org Design)** +**1. Problem → Micro-Drama** +*“1:1s felt like status updates. Switched to ‘growth chats’—team retention jumped 30%.”* + +**2. Contrast → Before/After Snapshot** +*“Old OKRs: 20 vague goals. New OKRs: 3 measurable ones. 80% more projects shipped.”* + +**3. Transfer → Borrow Authority** +*“Netflix’s culture deck inspired our ‘no approvals needed’ policy for small bets.”* + +**4. Plain Folks → Relatable Anchor** +*“If your calendar is back-to-back meetings, this ‘focus block’ hack is your lifeline.”* + +**5. Bandwagon → Social Proof** +*“92% of our managers now run async standups—saving 150+ hours/month.”* + +**6. Glittering Generality → Aspirational Close** +*“Turn ‘busy work’ into ‘impact work.’”* + +**Example Post:** +*“We had 14 decision-makers per project. Moved to ‘DRI’ owners → 65% faster launches. ⚡️ +How we killed consensus culture (below).”* + +--- + +### **C. Design (UX, UI, Product)** +**1. Problem → Micro-Drama** +*“Our checkout flow had a 60% drop-off. One UX tweak—now 85% complete. 🔍”* + +**2. Contrast → Before/After Snapshot** +*“Old UI: 8 clicks to export. New UI: 1 click. Same feature, less rage.”* + +**3. Transfer → Borrow Authority** +*“Apple’s Human Interface Guidelines shaped our ‘no-help-text-needed’ redesign.”* + +**4. Plain Folks → Relatable Anchor** +*“If your stakeholders keep asking for ‘more pop,’ this Figma mood board trick helps.”* + +**5. Bandwagon → Social Proof** +*“300+ designers use this accessibility plugin to auto-check contrast ratios.”* + +**6. Glittering Generality → Aspirational Close** +*“Turn ‘user tolerance’ into ‘user delight.’”* + +**Example Post:** +*“User testing showed 0% understood our nav. Added 3 icons → 90% success rate. 🎨 +The neuroscience behind icon recognition (thread).”* + +--- + +### **Cross-Niche Formula** +**Hook** (pain/win) + **quantified result** + **open loop** (“how?”/“story below”) + **emoji** +*Example:* +*“Our sales team ignored 80% of MQLs. Built a Slack bot → 95% reply rate. 🤖 +Code snippet in comments.”* + +Let me know if you’d like refinements for a specific sub-niche (e.g., B2B marketing, remote leadership, mobile UX)! + +--- + **Key Adjustments for Flexibility:** - Replace technical specifics (ETL, SQL, kubectl) with domain-appropriate terms. - Quantify results (time, money, efficiency) for impact. - Use open loops ("read on," "thread below") to drive engagement. -- Keep tone conversational but professional. +- Keep tone conversational but professional. -Let me know if you'd like to adapt this for a specific niche (e.g., marketing, leadership, design)! \ No newline at end of file +--- + +Here’s a specialized **Remote Leadership** version of the template, optimized for LinkedIn, internal comms, or leadership blogs. It focuses on the unique challenges of managing distributed teams with measurable results: + +--- + +### **Remote Leadership Social Hooks** +*(For hybrid/async teams, culture-building, and productivity wins)* + +#### **1. Problem → Micro-Drama** +*"Our team syncs were just status updates. Switched to ‘async-first’ agendas—meeting time dropped 40%."* + +#### **2. Contrast → Before/After Snapshot** +*"Old onboarding: 8 sync calls. New onboarding: 1 Loom video + self-paced docs. 92% retention at 90 days."* + +#### **3. Transfer → Borrow Authority** +*"GitLab’s remote playbook inspired our ‘writing-first’ culture. Decision speed doubled."* + +#### **4. Plain Folks → Relatable Anchor** +*"If your 1:1s feel like interrogations, try this ‘3-question’ format my team loves."* + +#### **5. Bandwagon → Social Proof** +*"87% of our managers now use ‘focus time’ blocks—productivity scores up 30%."* + +#### **6. Glittering Generality → Aspirational Close** +*"Turn ‘timezone hell’ into ‘follow-the-sun productivity.’"* + +--- + +### **Template Posts** + +#### **For Async Wins:** +*"We had 14 weekly syncs across timezones. Moved to async video updates → reclaimed 220 hours/month. 🕒 +How we made it stick without chaos (thread)."* + +#### **For Culture-Building:** +*"Remote happy hours flopped. Launched ‘micro-bonding’ (5-min Slack huddles)—participation jumped to 80%. 💡 +The science of lightweight connection (below)."* + +#### **For Productivity:** +*"Our engineers were drowning in pings. Set ‘maker hours’ with auto-DND → PR output increased 50%. 🚀 +Template for rolling this out (in comments)."* + +#### **For Trust Metrics:** +*"Replaced ‘hours online’ with ‘outcomes shipped’—voluntary turnover dropped to 4%. 📉 +The 3 questions we track instead (read on)."* + +--- + +### **Key Remote-Specific Angles** +- **Async Communication**: Loom, written docs, or tools like Slite. +- **Timezone Hacks**: "Follow-the-sun" handoffs or overlap hours. +- **Trust Indicators**: Outcome-based KPIs vs. surveillance. +- **Micro-Bonding**: Lightning-quick team rituals. + +**Example Formula:** +*"Pain point] cost us [X]. [Solution] delivered [Y]. [Open loop] + 🎯"* +*"Timezone chaos stole 15 hrs/week. Set 4hr core overlap → projects shipped 20% faster. ⏳ +How we aligned 6 countries (thread)."* + +--- + +### **Metrics That Matter** +- Meeting time reduction (%) +- Onboarding completion rates +- Voluntary turnover (%) +- Project delivery speed +- Async participation rates + +Need a deeper dive on any of these? For example, "async conflict resolution" or "hiring for remote-first mindsets"? \ No newline at end of file