diff --git a/smma/getting_started_lyn.md b/smma/getting_started_lyn.md index fc87305..77b9685 100644 --- a/smma/getting_started_lyn.md +++ b/smma/getting_started_lyn.md @@ -176,4 +176,261 @@ This guide helps businesses understand how to leverage Meta’s tools for **cust --- -Exam [Link](https://certifications.facebookblueprint.com/student/collection/248399/path/225190/activity/568449) \ No newline at end of file +Exam [Link](https://certifications.facebookblueprint.com/student/collection/248399/path/225190/activity/568449) + +--- + +# **Meta Certified Digital Marketing Associate Study Guide Outline** + +This outline organizes the study guide content into key sections, making it easier to navigate and review for the certification exam. + +--- + +## **1. Introduction to Meta Technologies** +- **Purpose of Meta Technologies**: + - Help businesses establish an online presence, engage customers, and drive sales. + - Platforms: Facebook, Messenger, Instagram, WhatsApp. +- **Key Features by Platform**: + - **Facebook**: Pages, posts, events, groups, live videos, Shops. + - **Messenger**: Customer chats, automated responses, labels, notes. + - **Instagram**: Business accounts, insights, shopping, Reels, Stories. + - **WhatsApp Business**: Private messaging, catalogs, quick replies, QR codes. + +--- + +## **2. Establishing a Business Presence** + +### **A. Facebook Pages** +- **Benefits**: Brand storytelling, community building, ad creation. +- **New Pages Experience**: + - Simplified layout, separate personal/business profiles, task-based permissions. +- **Key Tools**: + - Posts (status, message, feeling/activity). + - Facebook Stories, Reels, Live, Events, Groups. + - Shops for e-commerce. +- **Measuring Success**: + - **Page Insights**: Track reach, engagement, audience demographics. + - **Audience Insights**: Understand customer interests and behaviors. + +### **B. Instagram Business Accounts** +- **Setup**: Profile optimization (username, bio, contact details, action buttons). +- **Features**: + - **Insights**: Track post, story, and Reel performance. + - **Professional Dashboard**: Create ads, set up shops, use saved replies. + - **Shopping**: Product tags, Instagram Shops. +- **Content Types**: + - Posts, Stories, Reels, Live videos. +- **Engagement Strategies**: + - Hashtags, mentions, direct messages, interactive stickers. + +### **C. Messenger for Business** +- **Benefits**: Real-time customer support, automated messaging. +- **Features**: + - Labels, activity tracking, notes. + - Instant replies, away messages, FAQs. +- **Ad Integration**: + - Ads that click to Messenger, sponsored messages. + +### **D. WhatsApp Business** +- **Setup**: Business profile, catalog, automated messages. +- **Features**: + - Quick replies, greeting/away messages. + - Labels for organizing chats. + - Ads that click to WhatsApp. + +--- + +## **3. Managing Online Presence with Meta Business Suite** +- **Key Functions**: + - **Content Management**: Schedule posts across Facebook and Instagram. + - **Inbox**: Centralized messaging (Facebook, Messenger, Instagram, WhatsApp). + - **Insights**: Track performance metrics. + - **Ad Management**: Cross-platform ad scheduling. +- **Best Practices**: + - Regular posting, data-driven content adjustments. + +--- + +## **4. Advertising on Meta Platforms** + +### **A. Meta Ads Manager** +- **Campaign Structure**: + - **Campaign Level**: Choose objectives (awareness, traffic, conversions, etc.). + - **Ad Set Level**: Define audience, placements, budget. + - **Ad Level**: Design creatives (images, videos, carousels). +- **Audience Targeting**: + - **New Audiences**: Demographics, interests, behaviors. + - **Custom Audiences**: Retarget website visitors or app users. + - **Lookalike Audiences**: Find users similar to existing customers. +- **Budget & Placements**: + - **Budget Types**: Daily vs. lifetime, Advantage campaign budget. + - **Placements**: Feed, Stories, Reels, in-stream ads. + +### **B. Ad Formats & Best Practices** +- **Formats**: + - Image, video, carousel, collection ads. +- **Creative Tips**: + - Short videos (6-15 sec), vertical framing, captions. + - Strong CTAs, consistent branding. + +### **C. Meta Advantage (AI-Powered Tools)** +- **Complete Campaign Solutions**: + - Advantage+ shopping/app campaigns. +- **Single-Step Solutions**: + - Automated audience, creative, placements. + +--- + +## **5. Tracking & Optimization** + +### **A. Meta Pixel & Conversions API** +- **Meta Pixel**: + - Browser-based tracking for website actions (e.g., purchases). +- **Conversions API**: + - Server-side tracking for improved accuracy and privacy. +- **Integration**: Use both for full-funnel visibility. + +### **B. Reporting in Ads Manager** +- **Metrics**: + - Reach, impressions, cost per result, conversions. +- **Custom Reports**: + - Filter by time, demographics, actions. + +--- + +## **6. Privacy & Compliance** +- **Data Protection**: + - Hashing for secure customer data transfer. +- **Advertising Standards**: + - Prohibited content (misleading claims, restricted products). + - Ad review process (approval/rejection). + +--- + +## **7. Study Questions & Answer Key** +- Covers key concepts from each section (e.g., WhatsApp Business features, Ads Manager functions). +- Correct answers with explanations (e.g., Conversions API vs. Pixel). + +--- + +## **8. Glossary** +- Key terms: CPM, CTR, lookalike audiences, ad sets, etc. + +--- + +### **Final Notes** +- Focus on **platform-specific tools** (e.g., Instagram Insights, WhatsApp catalogs). +- Understand **ad campaign structures** (objectives → audience → creatives). +- Review **tracking methods** (Pixel for browser, Conversions API for server). + +This outline ensures comprehensive coverage of the study guide. 🚀 + +--- + +# **Meta Digital Marketing Glossary Cheatsheet** + +## **1. Meta Platforms & Account Types** +| Term | Definition | +|------|------------| +| **Facebook Page** | A public profile for businesses, brands, or public figures to share updates and engage with followers. | +| **Instagram Business Account** | An Instagram profile with tools for analytics, ads, and shopping (vs. personal accounts). | +| **WhatsApp Business** | A version of WhatsApp for businesses with features like catalogs, automated messages, and labels. | +| **Meta Business Suite** | A unified dashboard to manage Facebook, Instagram, and WhatsApp business accounts. | + +--- + +## **2. Advertising Basics** +| Term | Definition | +|------|------------| +| **Campaign** | A set of ad groups (ad sets) with a shared objective (e.g., brand awareness, conversions). | +| **Ad Set** | A group of ads with the same budget, schedule, and targeting. | +| **Ad Creative** | The visual/text content of an ad (images, videos, headlines, CTAs). | +| **Placement** | Where ads appear (e.g., Facebook Feed, Instagram Stories, Audience Network). | +| **CTR (Click-Through Rate)** | Percentage of users who click an ad after seeing it (`Clicks ÷ Impressions`). | +| **CPC (Cost Per Click)** | Average cost paid for each ad click. | +| **CPM (Cost Per Mille)** | Cost per 1,000 ad impressions. | +| **Conversion Rate** | Percentage of users who complete a desired action (e.g., purchase, sign-up). | + +--- + +## **3. Audience Targeting** +| Term | Definition | +|------|------------| +| **Demographics** | Targeting by age, gender, income, education, etc. | +| **Interests/Behaviors** | Targeting based on user activity (e.g., "fitness enthusiasts," "frequent travelers"). | +| **Custom Audience** | Retarget users who interacted with your business (website visitors, email lists). | +| **Lookalike Audience** | Users similar to your custom audience (1–10% match tiers). | +| **Advantage+ Audience** | AI-optimized audience targeting (automated by Meta). | + +--- + +## **4. Ad Formats** +| Term | Definition | +|------|------------| +| **Image Ad** | Static image ads (single or carousel). | +| **Video Ad** | Ads with video content (6–15 sec recommended for mobile). | +| **Carousel Ad** | Scrollable ad with multiple images/videos (up to 10 cards). | +| **Collection Ad** | Immersive ads showcasing products (opens a full-screen storefront). | +| **Lead Ad** | Ads with built-in forms to capture user info (e.g., email, phone). | +| **Dynamic Ad** | Automatically promotes relevant products to users (e.g., abandoned cart items). | + +--- + +## **5. Tracking & Analytics** +| Term | Definition | +|------|------------| +| **Meta Pixel** | Browser-based tracking code for website actions (e.g., purchases, sign-ups). | +| **Conversions API** | Server-side tracking for improved data accuracy (bypasses browser limitations). | +| **Events** | Tracked user actions (e.g., `PageView`, `AddToCart`, `Purchase`). | +| **Aggregated Event Measurement** | Privacy-focused data collection for iOS 14+ users. | +| **ROAS (Return on Ad Spend)** | Revenue generated per dollar spent on ads (`Revenue ÷ Ad Spend`). | + +--- + +## **6. Messaging & Engagement Tools** +| Term | Definition | +|------|------------| +| **Quick Replies (WhatsApp/Messenger)** | Pre-written responses to common customer questions. | +| **Away Messages** | Automated replies when a business is unavailable. | +| **Labels (Messenger/WhatsApp)** | Color-coded tags to organize customer chats (e.g., "New Order," "Pending Payment"). | +| **m.me Links** | Short URLs that open a chat with your business on Messenger. | +| **Ads That Click to WhatsApp** | Ads with a CTA to start a WhatsApp chat. | + +--- + +## **7. E-Commerce & Shopping** +| Term | Definition | +|------|------------| +| **Facebook/Instagram Shops** | Digital storefronts on Meta platforms. | +| **Product Tags** | Clickable tags on Instagram posts/stories linking to products. | +| **Catalog** | Uploaded list of products for ads or shops (up to 500 items). | +| **Dynamic Product Ads** | Auto-targets users with ads for products they viewed. | + +--- + +## **8. Privacy & Compliance** +| Term | Definition | +|------|------------| +| **Data Hashing** | Encrypts user data (e.g., emails) for secure ad targeting. | +| **Advertising Standards** | Meta’s rules for ad content (e.g., no misleading claims). | +| **Community Standards** | Policies on allowed content (e.g., no hate speech). | +| **Aggregated Event Measurement** | Limits data sharing for iOS users to comply with privacy laws. | + +--- + +## **9. AI & Automation Tools** +| Term | Definition | +|------|------------| +| **Advantage+ Placements** | AI optimizes ad placement across Meta apps. | +| **Advantage+ Shopping Campaigns** | Automated campaigns for e-commerce businesses. | +| **Automated Ads** | Meta’s AI manages bids, audiences, and creatives. | + +--- + +### **Key Takeaways** +- **For Ads:** Use **Campaign → Ad Set → Ad** structure. +- **For Tracking:** Combine **Pixel + Conversions API**. +- **For E-Commerce:** Leverage **Shops, Catalogs, Dynamic Ads**. +- **For Privacy:** Follow **Aggregated Event Measurement** guidelines. + +This cheatsheet covers all critical terms for the Meta Certified Digital Marketing Associate exam. Let me know if you’d like a printable PDF version! 📊 \ No newline at end of file