From 72598f62b433d774b16286a54de875bdc51539ab Mon Sep 17 00:00:00 2001 From: medusa Date: Sat, 27 Dec 2025 19:42:05 +0000 Subject: [PATCH] Add smma/GA4.md --- smma/GA4.md | 55 +++++++++++++++++++++++++++++++++++++++++++++++++++++ 1 file changed, 55 insertions(+) create mode 100644 smma/GA4.md diff --git a/smma/GA4.md b/smma/GA4.md new file mode 100644 index 0000000..c67010e --- /dev/null +++ b/smma/GA4.md @@ -0,0 +1,55 @@ +Looking at the Google Analytics training document, here's an outline focusing on the foundational primitive concepts that everything else builds upon: + +--- + +## Google Analytics Primitives: Core Concepts Outline + +### **1. Tracking Fundamentals** +- What is the tracking code and why it matters +- How the tracking code communicates between your site and Analytics +- The concept of page tracking vs. event tracking +- First-party cookies: what they are and how they work + +### **2. Account Structure** +- Account hierarchy: Account → Profile → Reports +- The relationship between AdWords and Analytics accounts +- User access levels and permissions + +### **3. Core Metrics (Building Blocks)** +- **Visit**: A session of user interaction with your site +- **Page View**: A single page load +- **Visitor**: A unique user (tracked via cookies) +- **Source**: Where traffic originates from +- **Referral**: The specific link or site that sent the visitor + +### **4. URLs and Web Addresses** +- Understanding URL structure (protocol, domain, path) +- Default pages and how Analytics reconciles them +- Dynamic URLs vs. static URLs +- Subdomains and subdirectories + +### **5. Goals (The Foundation of Conversion Tracking)** +- What defines a goal (a specific page = completed action) +- The goal page as the endpoint +- Goal value: assigning worth to conversions +- The four goal slots per profile + +### **6. Funnel Concept** +- Funnel as a series of sequential pages +- Entrance points (where users enter the funnel) +- Exit/abandonment points (where users leave) +- Steps as individual pages in the journey + +### **7. Tagging and Attribution** +- What "tagging" means (marking URLs to track their source) +- Auto-tagging: automatic keyword tracking +- Why proper tagging matters for attribution + +### **8. E-commerce Primitives** +- Transaction: a completed purchase event +- Order: individual items within transactions +- The receipt/thank-you page as the transaction endpoint + +--- + +Does this outline capture what you're looking for? Would you like me to create a full reference document based on these primitive concepts, or would you prefer a different approach? \ No newline at end of file