Merge branch 'main' of ssh://192.168.1.67:222/medusa/the_information_nexus
This commit is contained in:
Whisker Jones
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# Key Findings 📊
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# Key Findings 📊
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## Summary 📈
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The campaign with the highest clicks had 29047.0 clicks.
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The age group with the highest CTR is 18-24 female with a CTR of 12.07%.
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## Overall Metrics 🌟
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## Overall Metrics 🌟
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- **Total Impressions**: 3122186
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- **Total Impressions**: 3122186
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- **Total Reach**: 1992786.0
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- **Total Reach**: 1992786.0
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- **Average CTR**: 4.74%
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- **Average CTR**: 4.74%
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- **Average CPC**: $0.91
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- **Average CPC**: $0.91
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## Basic Statistics 📈
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## Top 5 Campaigns by Clicks 🥇
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| | Reach | Impressions | Clicks (all) | CTR (all) | Post engagements | CPC (cost per link click) | Adds to cart | Checkouts Initiated | Purchases | Website adds to cart | Meta Add to Cart |
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| Campaign name | Clicks (all) | Impressions | Reach |
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|:------|----------:|----------------:|---------------:|------------:|-------------------:|----------------------------:|---------------:|----------------------:|------------:|-----------------------:|-------------------:|
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|:-------------------------------|---------------:|--------------:|--------:|
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| count | 648 | 655 | 418 | 418 | 534 | 361 | 15 | 11 | 5 | 14 | 3 |
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| TLS Website Traffic Campaign | 29047 | 496360 | 226745 |
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| mean | 3075.29 | 4766.7 | 232.871 | 4.74262 | 540.007 | 0.913688 | 3.86667 | 2.90909 | 1.6 | 3.71429 | 2 |
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| MEGACON Tee Traffic Campaign | 5700 | 95265 | 61220 |
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| std | 35941.2 | 61405.8 | 2426.22 | 9.32906 | 6300.73 | 2.21497 | 7.15009 | 4.43744 | 1.34164 | 6.6498 | 1 |
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| ECCC Tee Traffic Campaign | 3505 | 61628 | 47429 |
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| min | 1 | 1 | 1 | 0.0125266 | 1 | 0.005 | 1 | 1 | 1 | 1 | 1 |
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| TLS Instagram Traffic Campaign | 3329 | 82551 | 36838 |
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| 25% | 20 | 21.5 | 2 | 1.01245 | 4 | 0.0832422 | 1 | 1 | 1 | 1 | 1.5 |
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| Loki Auction Traffic Campaign | 1979 | 58584 | 48248 |
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| 50% | 158 | 185 | 7 | 3.58428 | 19 | 0.185724 | 1 | 1 | 1 | 1 | 2 |
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| 75% | 1192.75 | 1526 | 35.75 | 5.71429 | 108.75 | 0.568074 | 3 | 2 | 1 | 3 | 2.5 |
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| max | 909224 | 1.56109e+06 | 48670 | 100 | 144182 | 18.2752 | 29 | 16 | 4 | 26 | 3 |
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## Performance by Age and Gender 🧑👩
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| | CTR (all) | CPC (cost per link click) |
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|:---------------------|------------:|----------------------------:|
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| ('18-24', 'female') | 12.0719 | 0.122965 |
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| ('18-24', 'unknown') | 9.81879 | 0.0724817 |
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| ('45-54', 'female') | 7.9623 | 0.424197 |
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| ('65+', 'female') | 7.76126 | 0.885667 |
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| ('55-64', 'female') | 6.98624 | 0.766444 |
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| ('35-44', 'female') | 5.96382 | 1.42138 |
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| ('35-44', 'unknown') | 5.70579 | 0.196234 |
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| ('65+', 'unknown') | 5.16664 | 0.190216 |
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| ('25-34', 'unknown') | 5.02431 | 0.209776 |
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| ('45-54', 'unknown') | 4.99337 | 0.164892 |
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| ('55-64', 'unknown') | 4.52903 | 0.177697 |
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| ('25-34', 'female') | 4.0544 | 0.308196 |
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| ('45-54', 'male') | 3.68302 | 1.14571 |
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| ('55-64', 'male') | 3.4932 | 0.941405 |
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| ('65+', 'male') | 3.4539 | 1.56317 |
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| ('25-34', 'male') | 2.77078 | 0.814206 |
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| ('35-44', 'male') | 2.56635 | 1.89056 |
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| ('18-24', 'male') | 1.92498 | 0.538696 |
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## Data Types 🔢
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## Data Types 🔢
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| | 0 |
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| | 0 |
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| Reporting starts | object |
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| Reporting starts | object |
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| Reporting ends | object |
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| Reporting ends | object |
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## Basic Statistics 📈
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## Top 5 Campaigns by Clicks 🥇
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| | Reach | Impressions | Clicks (all) | CTR (all) | Post engagements | CPC (cost per link click) | Adds to cart | Checkouts Initiated | Purchases | Website adds to cart | Meta Add to Cart |
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| Campaign name | Clicks (all) | Impressions | Reach |
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|:------|----------:|----------------:|---------------:|------------:|-------------------:|----------------------------:|---------------:|----------------------:|------------:|-----------------------:|-------------------:|
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|:-------------------------------|---------------:|--------------:|--------:|
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| count | 648 | 655 | 418 | 418 | 534 | 361 | 15 | 11 | 5 | 14 | 3 |
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| TLS Website Traffic Campaign | 29047 | 496360 | 226745 |
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| mean | 3075.29 | 4766.7 | 232.871 | 4.74262 | 540.007 | 0.913688 | 3.86667 | 2.90909 | 1.6 | 3.71429 | 2 |
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| MEGACON Tee Traffic Campaign | 5700 | 95265 | 61220 |
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| std | 35941.2 | 61405.8 | 2426.22 | 9.32906 | 6300.73 | 2.21497 | 7.15009 | 4.43744 | 1.34164 | 6.6498 | 1 |
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| ECCC Tee Traffic Campaign | 3505 | 61628 | 47429 |
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| min | 1 | 1 | 1 | 0.0125266 | 1 | 0.005 | 1 | 1 | 1 | 1 | 1 |
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| TLS Instagram Traffic Campaign | 3329 | 82551 | 36838 |
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| 25% | 20 | 21.5 | 2 | 1.01245 | 4 | 0.0832422 | 1 | 1 | 1 | 1 | 1.5 |
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| Loki Auction Traffic Campaign | 1979 | 58584 | 48248 |
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| 50% | 158 | 185 | 7 | 3.58428 | 19 | 0.185724 | 1 | 1 | 1 | 1 | 2 |
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| 75% | 1192.75 | 1526 | 35.75 | 5.71429 | 108.75 | 0.568074 | 3 | 2 | 1 | 3 | 2.5 |
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| max | 909224 | 1.56109e+06 | 48670 | 100 | 144182 | 18.2752 | 29 | 16 | 4 | 26 | 3 |
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## Performance by Age and Gender 🧑👩
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| | CTR (all) | CPC (cost per link click) |
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|:---------------------|------------:|----------------------------:|
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| ('18-24', 'female') | 12.0719 | 0.122965 |
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| ('18-24', 'unknown') | 9.81879 | 0.0724817 |
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| ('45-54', 'female') | 7.9623 | 0.424197 |
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| ('65+', 'female') | 7.76126 | 0.885667 |
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| ('55-64', 'female') | 6.98624 | 0.766444 |
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| ('35-44', 'female') | 5.96382 | 1.42138 |
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| ('35-44', 'unknown') | 5.70579 | 0.196234 |
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| ('65+', 'unknown') | 5.16664 | 0.190216 |
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| ('25-34', 'unknown') | 5.02431 | 0.209776 |
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| ('45-54', 'unknown') | 4.99337 | 0.164892 |
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| ('55-64', 'unknown') | 4.52903 | 0.177697 |
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| ('25-34', 'female') | 4.0544 | 0.308196 |
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| ('45-54', 'male') | 3.68302 | 1.14571 |
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| ('55-64', 'male') | 3.4932 | 0.941405 |
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| ('65+', 'male') | 3.4539 | 1.56317 |
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| ('25-34', 'male') | 2.77078 | 0.814206 |
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| ('35-44', 'male') | 2.56635 | 1.89056 |
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| ('18-24', 'male') | 1.92498 | 0.538696 |
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## Key Findings Summary 📈
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The campaign with the highest clicks had 29047.0 clicks.
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The age group with the highest CTR is 18-24 female with a CTR of 12.07%.
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