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# **Hashtag Guide for Digital Marketers**
## **Introduction**
The hashtag (#), a symbol once primarily associated with telephones or representing the word 'number', was given a completely new identity with the rise of Twitter. It has now established itself as an indispensable tool across numerous social media platforms. By bundling content under common themes or topics, hashtags amplify visibility, create communities, and drive user engagement. Whether you're a brand promoting a product, an activist driving a cause, or a traveler sharing experiences, hashtags offer a way to be seen, heard, and connected.
## **Historical Context**
The first use of a hashtag in the context of social media was in 2007 on Twitter. Proposed by user Chris Messina, it was intended as a way to group related tweets for easier discovery. Little did anyone anticipate that this would kick-start a global phenomenon. Over the years, hashtags transitioned from mere categorization tools on Twitter to powerful branding mechanisms. They're now integral parts of campaigns, conversations, and movements on platforms ranging from Instagram to LinkedIn. Hashtags have been instrumental in virally spreading information, whether it's about global events like #Oscars or social movements like #BlackLivesMatter.
## **Understanding Hashtags**
- **Definition**: At its core, a hashtag is a metadata tag. When prefixed by the '#' symbol, it turns any word or group of words that directly follow it into a searchable link. This allows users to organize content and track discussion topics based on those keywords. So, when you include a hashtag in your post, it can be indexed by the social network, making it discoverable to other users.
- **Benefits**:
- **Enhances Engagement**: Posts with hashtags often see more engagement because they reach a broader audience beyond just your followers. They tap into existing conversations and communities interested in the tagged topic.
- **Broadens Reach**: As posts with specific hashtags are discoverable by all users searching for that hashtag, it helps in expanding the visibility of your content.
- **Establishes Brand Identity**: Businesses can create and promote branded hashtags unique to their products or campaigns, fostering a sense of community among their customers.
- **Encourages Community Participation**: Hashtags like #ThrowbackThursday or #PhotoOfTheDay engage users across the globe, making them a part of larger online communities.
## **Choosing and Using Hashtags**
- **Brand-Specific**: Unique hashtags for brands/campaigns.
- **Trending**: Relevant and non-controversial trending hashtags.
- **Industry-Relevant**: E.g., #DigitalMarketingTips.
- **Location-Based**: E.g., #NYCBakery.
- **Check Associations**: Ensure positive connotations.
- **Custom Campaign Hashtags**: Memorable hashtags for special campaigns.
## **Platform-Specific Best Practices**
- **Instagram**: 30 hashtags/post, 10/story.
- **Twitter**: 1-3 hashtags considering the character limit.
- **LinkedIn & Facebook**: 1-3 hashtags.
- **TikTok**: Trending challenges & brand tags.
## **Dos, Don'ts, and Etiquette**
- **Do**: Regularly review and engage with similar hashtag users.
- **Don't**: Avoid overusing or using irrelevant hashtags.
- **Etiquette**: Ensure readability; avoid long or ALL CAPS hashtags.
## **Monitoring and Analytics**
- Track performance metrics like engagement rate and reach.
- Adapt strategies based on feedback.
## **User-Generated Content (UGC)**
- Encourage audience to create content using specific hashtags.
## **Future of Hashtags**
- Anticipate trends, algorithm changes, and innovative uses.
## **Hashtag Research Resources**
### **Native Social Media Insights**
- **Instagram Insights**: Best-performing hashtags data.
- **Twitter Analytics**: Tweet performance.
### **Dedicated Tools**
- **Hashtagify.me**:
- Analyzes hashtag popularity and trends.
- Shows correlations between hashtags.
- Provides insights on influencers using specific hashtags.
- **RiteTag**:
- Offers real-time hashtag suggestions based on current trends.
- Assesses the potential reach of a hashtag.
- Highlights hashtags that are gaining traction.
- **Keyhole**:
- Real-time tracking for hashtags across Twitter, Instagram, and Facebook.
- Breaks down analytics like reach, demographics, and top posts associated with a hashtag.
- Visualizes hashtag performance over time.
- **Brandwatch**:
- A robust social listening tool.
- Identifies trending hashtags and surfaces relevant conversations.
- Provides sentiment analysis related to specific hashtags.
- **Trendsmap**:
- Shows real-time mapping of trending Twitter hashtags.
- Enables marketers to see location-based trends.
- **Tagboard**:
- Aggregates content across platforms based on specific hashtags.
- Helps in understanding the broader conversation around a hashtag.
### **Competitor and Content Exploration**
- Study competitors' hashtags.
- Explore platforms like TikTok, Instagram, and Twitter.
### **Forums, Communities, and News**
- Engage on **Reddit**, **Quora**, and others.
- Monitor global events and related hashtags.
## **Conclusion**
Stay updated with evolving hashtag trends and leverage this guide to optimize engagement and reach in digital marketing.

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### Website Audit
#### **OpenVAS**
- **Open-Source**: Yes
- **Unique Feature**: Detailed vulnerability reports to help secure server setups.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Scanning server setups for security vulnerabilities to ensure robust security for websites.
- **Official Website**: [OpenVAS](https://www.openvas.org/)
#### **OWASP ZAP**
- **Open-Source**: Yes
- **Unique Feature**: Automated scanners along with various tools that allow manual testing.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Finding vulnerabilities in web applications, helping to secure websites from potential threats.
- **Official Website**: [OWASP ZAP](https://www.zaproxy.org/)
#### **Nikto**
- **Open-Source**: Yes
- **Unique Feature**: Performs comprehensive tests against web servers for multiple items, including potentially dangerous files and outdated versions.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Scanning web servers to find potential issues and vulnerabilities.
- **Official Website**: [Nikto on GitHub](https://github.com/sullo/nikto)
### SEO Audit
#### **SEOmatic**
- **Open-Source**: Yes (partially, there is a Pro version with more features)
- **Unique Feature**: Complete SEO tool, offering rich snippets and SEO customizations for each entry.
- **Self-Hosted**: Yes (it is a plugin for Craft CMS)
- **Linux Compatible**: Yes
- **Cost**: Free with a Pro version available
- **Use Case**: Optimizing a website's SEO by providing a comprehensive set of tools and features.
- **Official Website**: [SEOmatic](https://nystudio107.com/plugins/seomatic)
#### **Yoast SEO**
- **Open-Source**: Partially (There is a premium version with more features)
- **Unique Feature**: Provides SEO analysis and readability analysis to optimize content.
- **Self-Hosted**: Yes (WordPress plugin)
- **Linux Compatible**: Yes
- **Cost**: Free with a premium version available
- **Use Case**: Helping users create SEO-friendly content and improve the SEO score of their websites.
- **Official Website**: [Yoast SEO](https://yoast.com/wordpress/plugins/seo/)
### Tech Stack Analysis
#### **BuiltWith**
- **Open-Source**: No
- **Unique Feature**: Allows you to find out what technology websites are built with.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Analyzing the technology stack of websites to gain insights and competitive intelligence.
- **Official Website**: [BuiltWith](https://builtwith.com/)
#### **Wappalyzer**
- **Open-Source**: Partially (The core library is open-source)
- **Unique Feature**: Identify technology on websites.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (Browser extension)
- **Cost**: Freemium
- **Use Case**: Identifying the technologies used on websites for competitive analysis and business intelligence.
- **Official Website**: [Wappalyzer](https://www.wappalyzer.com/)
### Email Marketing Analytics
#### **Mautic**
- **Open-Source**: Yes
- **Unique Feature**: Marketing automation that includes comprehensive email marketing analytics.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Analyzing email marketing campaigns to drive better engagement and results.
- **Official Website**: [Mautic](https://www.mautic.org/)
#### **PHPList**
- **Open-Source**: Yes
- **Unique Feature**: Open-source solution for managing large mailing lists and newsletters.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Managing mailing lists and newsletters while keeping a close eye on detailed statistics related to email campaigns.
- **Official Website**: [PHPList](https://www.phplist.org/)
### Website Audit
#### **Wappalyzer**
- **Open-Source**: Yes
- **Unique Feature**: Identifies the technologies used on websites.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (Browser extension)
- **Cost**: Free
- **Use Case**: Determining the technology stack of a website, including CMS, frameworks, e-commerce platforms, etc.
- **Official Website**: [Wappalyzer](https://www.wappalyzer.com/)
#### **Nmap**
- **Open-Source**: Yes
- **Unique Feature**: Network exploration tool and security scanner.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Identifying open ports and services on a website, network security auditing.
- **Official Website**: [Nmap](https://nmap.org/)
#### **Nikto**
- **Open-Source**: Yes
- **Unique Feature**: Web server scanner that identifies vulnerabilities and security issues.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Security scanning of web servers to find potential vulnerabilities.
- **Official Website**: [Nikto on GitHub](https://github.com/sullo/nikto)
### Tech Stack Analysis
#### **WhatWeb**
- **Open-Source**: Yes
- **Unique Feature**: Identifies websites technologies, including content management systems, blogging platforms, statistic/analytics packages, JavaScript libraries, web servers, and more.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Identifying technologies powering various websites for competitive intelligence and web development strategy.
- **Official Website**: [WhatWeb on GitHub](https://github.com/urbanadventurer/WhatWeb)
### Keyword Research
#### **KeywordTool.io**
- **Open-Source**: No
- **Unique Feature**: Keyword research tool offering keyword suggestions from various search engines.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Identifying keyword opportunities for SEO and PPC campaigns.
- **Official Website**: [KeywordTool.io](https://keywordtool.io/)
#### **Ubersuggest**
- **Open-Source**: No
- **Unique Feature**: Keyword research and SEO tool offering keyword suggestions, content ideas, site audit, and more.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Gaining keyword insights and content suggestions to improve SEO strategies.
- **Official Website**: [Ubersuggest](https://neilpatel.com/ubersuggest/)
### Competitive Analysis
#### **SimilarWeb**
- **Open-Source**: No
- **Unique Feature**: Provides website analytics and competitive analysis, including traffic stats, keyword analysis, etc.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Analyzing website performance and competitive landscape in various industries.
- **Official Website**: [SimilarWeb](https://www.similarweb.com/)
### Social Media Analytics
#### **Metricool**
- **Open-Source**: No
- **Unique Feature**: Social media analytics and management platform offering detailed reporting and planning features.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Managing and analyzing social media campaigns to drive better engagement.
- **Official Website**: [Metricool](https://metricool.com/)
#### **Crowdfire**
- **Open-Source**: No
- **Unique Feature**: Social media management tool offering features to discover and schedule content, and manage all your social accounts from a single place.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Curating and sharing content across various social platforms efficiently.
- **Official Website**: [Crowdfire](https://www.crowdfireapp.com/)
### Email Marketing Analytics
#### **Mailchimp**
- **Open-Source**: No
- **Unique Feature**: Comprehensive email marketing platform offering features for campaign creation, analytics, automation, and more.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Creating and managing email marketing campaigns with detailed analytics and reporting.
- **Official Website**: [Mailchimp](https://mailchimp.com/)
#### **Sendinblue**
- **Open-Source**: No
- **Unique Feature**: Marketing platform offering email marketing services along with additional features like SMS marketing.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Managing email and SMS marketing campaigns with analytics to optimize performance.
- **Official Website**: [Sendinblue](https://www.sendinblue.com/)
### Website Audit
#### **Wappalyzer**
- **Open-Source**: Yes
- **Unique Feature**: Identifies the technologies used on websites.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (Browser extension)
- **Cost**: Free
- **Use Case**: Determining the technology stack of a website, including CMS, frameworks, e-commerce platforms, etc.
- **Official Website**: [Wappalyzer](https://www.wappalyzer.com/)
#### **Nmap**
- **Open-Source**: Yes
- **Unique Feature**: Network exploration tool and security scanner.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Identifying open ports and services on a website, network security auditing.
- **Official Website**: [Nmap](https://nmap.org/)
#### **Nikto**
- **Open-Source**: Yes
- **Unique Feature**: Web server scanner that identifies vulnerabilities and security issues.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Security scanning of web servers to find potential vulnerabilities.
- **Official Website**: [Nikto on GitHub](https://github.com/sullo/nikto)
### Tech Stack Analysis
#### **WhatWeb**
- **Open-Source**: Yes
- **Unique Feature**: Identifies websites technologies, including content management systems, blogging platforms, statistic/analytics packages, JavaScript libraries, web servers, and more.
- **Self-Hosted**: Yes
- **Linux Compatible**: Yes
- **Cost**: Free
- **Use Case**: Identifying technologies powering various websites for competitive intelligence and web development strategy.
- **Official Website**: [WhatWeb on GitHub](https://github.com/urbanadventurer/WhatWeb)
### Keyword Research
#### **KeywordTool.io**
- **Open-Source**: No
- **Unique Feature**: Keyword research tool offering keyword suggestions from various search engines.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Identifying keyword opportunities for SEO and PPC campaigns.
- **Official Website**: [KeywordTool.io](https://keywordtool.io/)
#### **Ubersuggest**
- **Open-Source**: No
- **Unique Feature**: Keyword research and SEO tool offering keyword suggestions, content ideas, site audit, and more.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Gaining keyword insights and content suggestions to improve SEO strategies.
- **Official Website**: [Ubersuggest](https://neilpatel.com/ubersuggest/)
### Competitive Analysis
#### **SimilarWeb**
- **Open-Source**: No
- **Unique Feature**: Provides website analytics and competitive analysis, including traffic stats, keyword analysis, etc.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Analyzing website performance and competitive landscape in various industries.
- **Official Website**: [SimilarWeb](https://www.similarweb.com/)
### Social Media Analytics
#### **Metricool**
- **Open-Source**: No
- **Unique Feature**: Social media analytics and management platform offering detailed reporting and planning features.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Managing and analyzing social media campaigns to drive better engagement.
- **Official Website**: [Metricool](https://metricool.com/)
#### **Crowdfire**
- **Open-Source**: No
- **Unique Feature**: Social media management tool offering features to discover and schedule content, and manage all your social accounts from a single place.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Curating and sharing content across various social platforms efficiently.
- **Official Website**: [Crowdfire](https://www.crowdfireapp.com/)
### Email Marketing Analytics
#### **Mailchimp**
- **Open-Source**: No
- **Unique Feature**: Comprehensive email marketing platform offering features for campaign creation, analytics, automation, and more.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Creating and managing email marketing campaigns with detailed analytics and reporting.
- **Official Website**: [Mailchimp](https://mailchimp.com/)
#### **Sendinblue**
- **Open-Source**: No
- **Unique Feature**: Marketing platform offering email marketing services along with additional features like SMS marketing.
- **Self-Hosted**: No
- **Linux Compatible**: Yes (web-based)
- **Cost**: Freemium
- **Use Case**: Managing email and SMS marketing campaigns with analytics to optimize performance.
- **Official Website**: [Sendinblue](https://www.sendinblue.com/)