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From: medusa <newton214@gmail.com>
Date: Sun, 26 Nov 2023 07:13:56 +0000
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+# Masterclass Program for Digital Marketing
+
+## Module 1: Crash Course in Design Fundamentals
+### 1.1 Intensive Study of Color Theory
+- **Objective**: Understanding the psychological impact of color in digital marketing.
+- **Tasks**: Develop color schemes for various types of digital campaigns.
+
+### 1.2 Typography in a Nutshell
+- **Objective**: Mastery of font selection and typography layout for digital ads.
+- **Exercise**: Design a typography-focused campaign for web and social media.
+
+### 1.3 Layout and Composition Bootcamp
+- **Objective**: Creating visually appealing and effective layouts for digital media.
+- **Task**: Develop layouts for an integrated digital marketing campaign.
+
+### 1.4 Imagery and Iconography
+- **Objective**: Effective use of visuals in digital marketing campaigns.
+- **Project**: Incorporate relevant imagery and icons in a digital ad.
+
+## Module 2: Advertising Theory for Tech Professionals
+### 2.1 Consumer Psychology for Engineers
+- **Objective**: Understanding tech consumer behavior and decision-making processes.
+- **Analysis**: Evaluate tech ads for psychological impact and consumer engagement.
+
+### 2.2 Concentrated Branding and Marketing Strategies
+- **Objective**: Developing cohesive branding strategies for digital platforms.
+- **Strategy Formulation**: Create a branding guide for a new tech product.
+
+## Module 3: Advanced Design Techniques for Digital Media
+### 3.1 Digital Design Trends in a Flash
+- **Objective**: Keeping up with and implementing current digital design trends.
+- **Hands-on**: Design a mockup incorporating contemporary digital design trends.
+
+### 3.2 Interactive and Motion Design Essentials
+- **Objective**: Utilizing interactive elements and motion graphics in digital ads.
+- **Project**: Create an animated or interactive ad for an online platform.
+
+## Module 4: Intensive Campaign Development Workshop
+### 4.1 Rapid Research and Conceptualization
+- **Objective**: Efficient market research techniques for campaign planning.
+- **Exercise**: Draft a creative brief for a product launch campaign.
+
+### 4.2 Designing an Integrated Ad Campaign
+- **Objective**: Crafting a multi-platform digital marketing campaign.
+- **Group Sprint**: Develop a cross-channel campaign for a fictional product.
+
+## Module 5: Ethical and Future-Focused Advertising
+### 5.1 Ethics in Advertising: A Quick Guide
+- **Objective**: Understanding and applying ethical practices in digital marketing.
+- **Discussion**: Explore ethical dilemmas in recent tech advertising campaigns.
+
+### 5.2 Sustainability and Future Trends
+- **Objective**: Integrating sustainability in marketing and predicting future trends.
+- **Brainstorm**: Develop sustainable marketing strategies for a green tech brand.
+
+## Module 6: Career Acceleration for Digital Marketers
+### 6.1 Portfolio Development Sprint
+- **Objective**: Building a professional portfolio showcasing digital marketing skills.
+- **Portfolio Hackathon**: Compile a comprehensive portfolio from course projects.
+
+### 6.2 Networking and Navigating the Industry
+- **Objective**: Effective networking strategies in the digital marketing industry.
+- **Challenge**: Engage with industry professionals in a virtual networking event.
+
+### 6.3 Adapting and Evolving in Tech Advertising
+- **Objective**: Committing to lifelong learning in the rapidly evolving digital space.
+- **Resource Sharing**: Compile and share resources for ongoing professional development.
+
+## Additional Course Features
+- **Fast-Paced Lectures and Demonstrations**
+- **Interactive Challenges and Timed Exercises**
+- **Expert Panels and AMA Sessions**
+- **Access to a Curated Resource Hub**