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work/smma/Digital Marketing Projects.md
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SMMA Workflow: A Comprehensive Overview of Our Tech Stack and Integrations
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Introduction:
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Our tech stack and integrations aim to enhance efficiency, organization, and communication across your SMMA team. The tools include Google Workspace, HubSpot, Trello, Todoist, and Zapier, which together centralize information, streamline workflows, improve collaboration, boost tracking and reporting, and automate processes.
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Key Advantages:
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- Centralized information
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- Streamlined workflows
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- Enhanced collaboration
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- Improved tracking and reporting
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- Automated processes
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Setup & Integration:
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1. Google Workspace:
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- Create accounts and email addresses
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- Set up shared Google Drive folders
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- Use Google Calendar for scheduling
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2. HubSpot:
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- Add team members and import client information
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- Set up deals and track leads and client interactions
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- Automate email marketing campaigns and utilize reporting tools
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3. Trello:
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- Create a Trello board for each client or project
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- Set up lists representing different project stages
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- Assign tasks or deliverables to team members using Trello cards
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4. Todoist:
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- Create a Todoist account and set up projects for clients
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- Add tasks, set due dates, and assign tasks to team members
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5. Integrations:
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- Google Workspace and HubSpot
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- Google Workspace and Trello
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- HubSpot and Trello
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- Zapier Functionality
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Two-Day Implementation Schedule:
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Day 1:
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- Set up Google Workspace
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- Set up HubSpot
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- Set up Trello
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Day 2:
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- Set up Todoist
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- Connect Google Workspace, HubSpot, Trello, and Todoist
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- Set up and test Zapier integrations
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Conclusion:
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By leveraging this tech stack and suggested integrations, your SMMA will experience significant improvements in project management, team communication, and marketing effort optimization.
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214
work/smma/ads training plan.md
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work/smma/ads training plan.md
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# Google and Meta Ads Learning Plan
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## Phase 1: Foundation (Beginner Level)
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### Google Ads
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1. **Google Ads Fundamentals**: Set up and grasp the foundational concepts of a Google Ads account.
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- [Google Ads Search Certification](https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification)
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- _Key Takeaway_: Understand search advertising basics, campaign creation, and targeting techniques.
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2. **Google Ads Display Basics**: Learn about Display campaigns, formats, and targeting.
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- [Google Ads Display Certification](https://skillshop.exceedlms.com/student/path/18129-google-ads-display-certification)
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- _Key Takeaway_: Grasp display advertising essentials, design principles, and audience targeting.
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### Meta (Facebook) Ads
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1. **Meta Ads Fundamentals**: Dive into the primary features of the Meta Ads platform.
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- [Facebook Certified Digital Marketing Associate](https://www.facebook.com/business/learn/certification/exams/410)
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- _Key Takeaway_: Understand Meta Ads, campaign creation, and performance monitoring.
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---
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## Phase 2: Intermediate Level
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### Google Ads
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1. **Video and YouTube Ads**: Craft compelling video campaigns.
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- [Google Ads Video Certification](https://skillshop.exceedlms.com/student/path/18130-google-ads-video-certification)
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- _Key Takeaway_: Learn video advertising essentials, YouTube campaign creation, and optimization techniques.
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2. **Shopping Ads**: Essential for e-commerce enthusiasts.
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- [Google Ads Shopping Certification](https://skillshop.exceedlms.com/student/path/18131-google-ads-shopping-certification)
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- _Key Takeaway_: Delve into e-commerce advertising, product listing ads, and merchant center functionalities.
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### Meta (Facebook) Ads
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1. **Media Buying and Planning**: Efficient techniques for media buying and planning.
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- [Facebook Certified Media Buying Professional](https://www.facebook.com/business/learn/certification/exams/200-101)
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- [Facebook Certified Media Planning Professional](https://www.facebook.com/business/learn/certification/exams/200-201)
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- _Key Takeaway_: Understand ad buying types, bidding strategies, and optimizing for reach and frequency.
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---
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## Phase 3: Advanced Level
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### Google Ads
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1. **Campaign Optimization**: Refine your campaigns for optimal ROI.
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- [Google Ads Optimization Score Guide](https://support.google.com/google-ads/answer/9061541)
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- _Key Takeaway_: Evaluate campaign performance and discover optimization strategies and tools.
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2. **Automation and Scripts**: Use automation for efficiency and advanced insights.
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- [Google Ads Scripts](https://developers.google.com/google-ads/scripts)
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- _Key Takeaway_: Basics of scripting, task automation, and custom report generation.
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### Meta (Facebook) Ads
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1. **Advanced Targeting**: Use Custom and Lookalike Audiences for enhanced targeting.
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- [Facebook Custom Audiences Guide](https://www.facebook.com/business/help/744354708981227)
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- _Key Takeaway_: Create and refine custom audiences, utilize lookalikes for broader audience reach.
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2. **Creative Strategy and Optimization**: Improve ad engagement with enhanced creatives.
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- [Facebook Certified Creative Strategy Professional](https://www.facebook.com/business/learn/certification/exams/400-101)
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- _Key Takeaway_: Best practices for ad creatives, A/B testing techniques, and performance analytics.
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---
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## Ongoing Learning
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- **Stay Updated**:
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- Participate in online forums, official blogs, and webinars.
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- Analyze standout campaigns for inspiration.
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- Forums to check: [Google Ads Community](https://support.google.com/google-ads/community), [Facebook Advertisers Group](https://www.facebook.com/groups/FacebookAdBuyers/).
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- **Networking**:
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- Connect with peers on platforms like LinkedIn and Twitter.
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- Join industry-specific groups on LinkedIn or Facebook.
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- **Hands-on Practice**:
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- Set up and run experimental campaigns.
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- Practice A/B testing.
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- Obtain feedback on campaigns through trusted sources.
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- **Tools and Analytics**:
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- Explore tools like Google Analytics, Data Studio, and Facebook Analytics.
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- Grasp the relevance of A/B testing tools for ad optimization.
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- **Feedback Mechanisms**:
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- Monitor campaign performance using analytics tools.
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- Gain insights from peers or mentors.
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## **Industry News**
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Staying informed with the latest trends and updates in digital advertising is paramount. The digital landscape is ever-evolving, and a successful advertiser adapts to these changes. Here's how you can keep up:
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### **1. Trusted Digital Advertising News Websites**:
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- [**Search Engine Land**](https://searchengineland.com/): A daily publication that covers all facets of the digital marketing world.
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- [**Marketing Land**](https://marketingland.com/): Focuses on broader digital marketing, but with essential advertising insights.
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- [**AdWeek**](https://www.adweek.com/): Centric to brand marketing and often features insightful case studies.
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- [**Digiday**](https://digiday.com/): Offers a perspective from digital agencies, publishers, and platforms.
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- [**ClickZ**](https://www.clickz.com/): In-depth analysis and commentary on digital marketing.
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### **2. Newsletters**:
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Regular updates right to your mailbox can help you stay on top.
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- [**Think with Google**](https://www.thinkwithgoogle.com/intl/en-gb/): Offers insights and trends directly from Google.
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- [**Content Marketing Institute Newsletter**](https://contentmarketinginstitute.com/): While it leans towards content, the intersection with advertising is frequent.
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- [**Facebook Business News**](https://www.facebook.com/business/news): Official updates from Meta's advertising platform.
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### **3. Industry Conferences and Webinars**:
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- [**Google Marketing Live**](https://marketingplatform.google.com/about/onair/): Google's annual update on their advertising products.
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- [**SMX (Search Marketing Expo)**](https://marketinglandevents.com/smx/): Major event for search marketers.
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- [**AdWorld Conference**](https://adworldconference.com/): One of the most significant online advertising events.
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### **4. Social Media and Industry Influencers**:
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- [**Gary Vaynerchuk**](https://twitter.com/garyvee): A leading voice in digital marketing.
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- [**Larry Kim**](https://twitter.com/larrykim): Known for his insights on Google Ads and digital advertising.
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- [**Jon Loomer**](https://twitter.com/jonloomer): Expertise in Facebook (Meta) advertising.
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### **5. Industry Reports**:
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- [**eMarketer**](https://www.emarketer.com/): Comprehensive source for digital marketing data.
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- [**Mary Meeker's Internet Trends**](https://www.bondcap.com/report/itr19/): An in-depth annual report on internet trends.
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### **6. Join Online Forums and Communities**:
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- [**r/advertising**](https://www.reddit.com/r/advertising/): A subreddit dedicated to advertising topics.
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- [**Warrior Forum**](https://www.warriorforum.com/): Good for insights on affiliate marketing and advertising.
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### **Tips for Effective News Consumption**:
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- **Set Aside Regular 'Update' Time**: Designate a time each week for industry news.
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- **Engage with Content**: Share, comment, or write about your views.
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- **Curate with Tools**: Use platforms like [Feedly](https://feedly.com/) or [Pocket](https://getpocket.com/) to organize content.
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---
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## Complementary Skills:
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### **1. Marketing Principles**:
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- **Books**:
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- "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger.
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- "Influence: The Psychology of Persuasion" by Robert B. Cialdini.
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- "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath & Dan Heath.
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### **2. Content Marketing**:
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- **Courses**:
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- [HubSpot's Content Marketing Certification Course](https://academy.hubspot.com/courses/content-marketing).
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- [Coursera's Content Strategy for Professionals](https://www.coursera.org/specializations/content-strategy).
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- **Blogs**:
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- [CopyBlogger](https://www.copyblogger.com/): A leading resource for content marketing advice.
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- [Content Marketing Institute](https://contentmarketinginstitute.com/): Offers insights into content trends.
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### **3. SEO (Search Engine Optimization)**:
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- **Courses**:
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- [Moz's Beginner Guide to SEO](https://moz.com/beginners-guide-to-seo).
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||||
- [Udemy's Complete SEO Training](https://www.udemy.com/course/complete-seo-training-with-top-seo-expert-peter-kent/).
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- **Tools**:
|
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- [SEMrush](https://www.semrush.com/): Comprehensive SEO tool.
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- [Ahrefs](https://ahrefs.com/): Tool for backlink analysis and more.
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||||
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||||
### **4. Analytics**:
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||||
- **Courses**:
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||||
- [Google Analytics Academy](https://analytics.google.com/analytics/academy/).
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||||
- [Udemy's Google Analytics Course](https://www.udemy.com/course/the-complete-google-analytics-course-for-beginners/).
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- **Tools**:
|
||||
- [Mixpanel](https://mixpanel.com/): User analytics platform.
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||||
- [Hotjar](https://www.hotjar.com/): Provides heatmaps, user recordings, and feedback.
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### **5. Marketing Automation**:
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|
||||
- **Courses**:
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||||
- [Udemy's Marketing Automation & Email Marketing Course](https://www.udemy.com/course/marketing-automation-email-marketing-for-beginners/).
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||||
- **Tools**:
|
||||
- [HubSpot](https://www.hubspot.com/): Inbound marketing and sales platform.
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||||
- [Mailchimp](https://mailchimp.com/): Marketing automation platform and an email marketing service.
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||||
|
||||
### **6. UX/UI Principles for Landing Pages**:
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|
||||
- **Courses**:
|
||||
- [Coursera's UI/UX Design Specialization](https://www.coursera.org/specializations/ui-ux-design).
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||||
- **Blogs**:
|
||||
- [Smashing Magazine](https://www.smashingmagazine.com/): Focused on web design and development.
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||||
- [A List Apart](https://alistapart.com/): Covers topics on web content, design, and culture.
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||||
|
||||
### **7. Branding**:
|
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|
||||
- **Courses**:
|
||||
- [Udemy's Branding Course](https://www.udemy.com/course/brand-identity-branding/).
|
||||
- [Coursera's Brand Management](https://www.coursera.org/learn/brand).
|
||||
|
||||
### **8. A/B Testing and Conversion Rate Optimization (CRO)**:
|
||||
|
||||
- **Courses**:
|
||||
- [CXL's Conversion Rate Optimization Minidegree](https://cxl.com/institute/online-mini-degree/conversion-optimization/).
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||||
- **Tools**:
|
||||
- [Optimizely](https://www.optimizely.com/): Platform for website and app experimentation.
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- [VWO (Visual Website Optimizer)](https://vwo.com/): A/B testing and conversion optimization platform.
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work/tbx/SOW.md
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Role: Python Programmer/Network Engineer
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|
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# Program Description
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||||
|
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TBX's bespoke API development for Meraki is a program that focuses on delivery, customization, and customer service for creating various API and webhook functions within the Meraki ecosystem. As a Python programmer, you will be responsible for developing and customizing APIs and webhooks that meet the specific needs of our clients.
|
||||
|
||||
## Responsibilities
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||||
|
||||
- Develop and maintain Python scripts for various API and webhook functions within the Meraki ecosystem
|
||||
- Customize existing APIs and webhooks to meet the specific needs of clients
|
||||
- Collaborate with the development team to ensure that API and webhook functions are integrated seamlessly into the Meraki ecosystem
|
||||
- Troubleshoot and debug issues with API and webhook functions
|
||||
- Document code and processes for future reference
|
||||
- Communicate with clients to gather requirements and provide updates on development progress
|
||||
- Provide exceptional customer service to clients, ensuring that all issues are addressed in a timely and professional manner
|
||||
|
||||
## Deliverables
|
||||
|
||||
- Fully functional Python scripts for API and webhook functions within the Meraki ecosystem
|
||||
- Customized APIs and webhooks that meet the specific needs of clients
|
||||
- Documentation of code and processes
|
||||
- Regular updates on development progress to clients
|
||||
- Exceptional customer service to clients, ensuring that all issues are addressed in a timely and professional manner
|
||||
|
||||
API source code using the Meraki API library: The API source code will be developed using the Meraki API library and Python programming language. The code will be well-documented and follow best practices for maintainability and scalability. The code will be delivered in a repository hosted on a version control platform such as GitHub.
|
||||
|
||||
API documentation utilizing the Meraki API library: The API documentation will be created using the Meraki API library and will be clear and concise. The documentation will include details about the API endpoints, their usage, and response structures. The documentation will also include examples of how to use the API.
|
||||
|
||||
Example of API usage using the Meraki API library: An example of how to use the API will be provided, utilizing the Meraki API library. The example will demonstrate how to make calls to the API endpoints, handle responses, and parse data returned by the API.
|
||||
|
||||
Test results and report using the Meraki API library: The API will be tested thoroughly using the Meraki API library to ensure that it meets the requirements and is scalable. The test results and a report detailing the tests conducted and their results will be provided. The report will include any issues found during testing and how they were addressed.
|
||||
|
||||
Deployment plan utilizing the Meraki API library: A deployment plan will be developed, utilizing the Meraki API library. The plan will include details about the server infrastructure required to run the API, the deployment process, and any necessary configuration steps.
|
||||
|
||||
Support and maintenance plan utilizing the Meraki API library: A support and maintenance plan will be developed, utilizing the Meraki API library. The plan will outline how support requests will be handled, how maintenance will be performed, and any necessary updates or upgrades to the API. The plan will also include contact information for support and a list of supported features.
|
||||
|
||||
All deliverables will be provided in a timely manner and in a format agreed upon by the client and the API developer. Any changes to the deliverables or the project scope will be communicated promptly and agreed upon by both parties before proceeding.
|
||||
|
||||
## Timeline
|
||||
|
||||
The timeline for the project will be determined by the specific needs of each client. The Python programmer will be responsible for working with clients to establish a timeline and deliverables that meet their specific requirements. Regular progress updates will be provided to clients throughout the development process
|
||||
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# Executive summary
|
||||
|
||||
The TBX program outlined within this document allows organizations to create a new service offering that leverages the programmability of the Meraki Dashboard API.
|
||||
|
||||
By doing so, organizations can deliver a highly scalable and customized service enabling their customers to utilize the Meraki product line's full capabilities, ultimately providing them a higher sense of the perceived value from their network gear and thus opening the door for additional sales in hardware and services.
|
||||
|
||||
This program creates custom API code snippets based on the capabilities outlined within Meraki's API documentation on a customer-by-customer basis in a scalable way, encouraging customers to optimize their network and take full advantage of the diverse capabilities of the Meraki product portfolio.
|
||||
|
||||
The solution architecture section provides detailed information on the product components, deployment requirements, and operational considerations necessary to implement this custom offering. The program's approach, delivery, and ongoing maintenance are highly flexible; therefore, pivots and program changes are available options throughout the program lifecycle.
|
||||
|
||||
By adding this product offering, [CUSTOMER NAME] can increase Meraki product sales while offering a billable service and giving them a competitive edge in the marketplace. This program provides a unique service from a trusted service provider that is customized to each customer's needs.
|
||||
|
||||
## Business context
|
||||
|
||||
Many businesses utilize hardware with advanced capabilities without the knowledge or expertise to understand the vast functionality these devices can deliver to their business or what is possible to achieve when they are optimized to their advantage.
|
||||
|
||||
This typically results in lower diverse hardware sales and missed opportunities to provide additional services that would improve the customer experience, increase client satisfaction, and maintain consumer loyalty.
|
||||
|
||||
TBX's bespoke Meraki API development program provides custom API and webhook script writing engineers that will provide tailored automation to end customer networks that will better utilize the built-in capabilities of the Meraki ecosystem.
|
||||
|
||||
Below is a brief list of high-level capabilities, but exact customer use cases are unlimited. The outcome of an engagement will provide more functionality from the hardware the customer already owns and open the doors for other equipment and service opportunities.
|
||||
|
||||
## Cisco Meraki Platform Capabilities
|
||||
|
||||
- Network Automation: Automate the configuration, deployment, and management of physical and virtual devices in a network
|
||||
- Wayfinding & Mapping: Map physical spaces to provide directions and context that help users find their way through and navigate to critical locations in your space
|
||||
- Interactive Guest Wi-Fi: Easily and securely grant Wi-Fi access to visitors on a landing page customized with your brand and content
|
||||
- Asset Tracking: Track physical assets, either by scanning barcode labels attached to the assets or by using GPS, BLE, or RFID tags that broadcast their location
|
||||
- Video Analytics: Analyze data from Meraki Video Cameras to bring new insights into physical spaces. Instantly derive new business insights into people counting, queue length monitoring, entry & exit behavior, and deeper integration with physical security solutions
|
||||
- IoT & Security: Manage, Integrate, and Safeguard IoT devices connected at the edge while protecting the entire network from emerging vulnerabilities
|
||||
|
||||
# Solution overview
|
||||
|
||||
## Solution Architecture
|
||||
|
||||
Our solution offering ensures that we understand the needs and wants of your clients from the outset. This process begins with utilizing a templated questionnaire developed in partnership between TBX and the service delivery team at [CUSTOMER NAME] to ensure partner alignment and set the stage for a standardized approach for future engagements.
|
||||
|
||||
We use the responses within the questionnaire to create a service delivery document that outlines the client's desired outcomes. During the review process, TBX resources will identify the specific Meraki API that will help achieve those outcomes and record them within the delivery document.
|
||||
|
||||
The next step is the consulting phase, where we meet with the end customer to review their questionnaire and then set expectations on delivery time, provide further consultation on device capabilities, and introduce them to additional product lines within the Meraki ecosystem. This workflow/engagement will undoubtedly lead to additional hardware and engagement sales by leveraging the unique situation this consultation service provides.
|
||||
|
||||
Using the Meraki API library, we will develop and maintain a list of fully functional Python scripts for various API and webhook workflows within the Meraki ecosystem that will, over time, provide a strong and reliable starting point for future engagements, ultimately increasing program efficiencies.
|
||||
|
||||
To ensure that our clients receive exceptional customer service, we will maintain regular communication to gather their requirements and provide frequent updates on the progress of our development efforts. Our support and maintenance plan ensures that any issues with API and webhook functions are promptly addressed and resolved.
|
||||
|
||||
Our deliverables will include fully functional Python scripts for API and webhook functions, customized APIs and webhooks that meet clients' specific needs, and comprehensive documentation of code and processes.
|
||||
|
||||
This process ensures that the engagement is aligned with the capabilities of the Meraki Dashboard API and sets the stage for a successful project and, ultimately, satisfied clients who have received high-quality service and products.
|
||||
|
||||
## Functional requirements
|
||||
|
||||
- list of the functional requirements for the solution, including the features, capabilities, and user interactions
|
||||
|
||||
## Non-functional requirements
|
||||
|
||||
- list of the non-functional requirements for the solution, including performance, scalability, security, and compliance
|
||||
|
||||
## Deployment and operational architecture
|
||||
|
||||
- detailed description of the deployment and operational architecture for the solution, including hardware, software, and infrastructure requirements
|
||||
|
||||
## Risks and mitigation
|
||||
|
||||
- list of the risks associated with the proposed solution, along with a plan for mitigating these risks
|
||||
|
||||
## Implementation plan
|
||||
|
||||
- detailed plan for implementing the proposed solution, including timelines, milestones, and resource requirements
|
||||
|
||||
## Cost and benefits
|
||||
|
||||
- detailed analysis of the costs and benefits associated with the proposed solution, including ROI, TCO, and payback period
|
||||
|
||||
## Business Value
|
||||
|
||||
The company is able to differentiate itself from its competitors by leveraging the expertise of a solution engineer to develop custom capabilities for its hardware API. By designing these unique features and capabilities to meet the specific needs of their customers, the company can achieve heightened customer satisfaction, increased customer loyalty, and amplified potential for revenue growth from new and existing customers. Additionally, by hosting the custom capabilities on a cloud infrastructure, the company can benefit from improved scalability, reliability, and security, which can help to reduce operational costs and improve overall business efficiency.
|
||||
|
||||
- Improved efficiency: By fully utilizing the capabilities of your hardware devices, we can streamline your business processes and improve overall efficiency
|
||||
- Enhanced customer experiences: Custom capabilities can be created to better meet the needs of your customers, providing them with a more personalized and satisfying experience
|
||||
- Competitive advantage: Leveraging custom capabilities can give your business a competitive edge in the marketplace, allowing you to differentiate yourself from competitors and win new business
|
||||
|
||||
## Conclusion
|
||||
|
||||
This statement of work outlines the objectives, scope, deliverables, timeline, communication, and payment terms for the API and webhook services project. We are committed to delivering high-quality and fully functional APIs and webhooks that will enhance the client's system and automate business processes.
|
||||
|
||||
## Low Level engagement deliverables
|
||||
|
||||
The solution would involve the following components:
|
||||
|
||||
- Source code using the Meraki API library
|
||||
- Deployment plan
|
||||
- A document describing the purpose and functionality of each script
|
||||
- A document outlining any dependencies or prerequisites required for the custom Python scripts to run
|
||||
- A set of test cases used to test the custom Python scripts
|
||||
- A document that includes any issues or bugs discovered during testing and how they were resolved
|
||||
- A set of installation and configuration instructions for the custom Python scripts
|
||||
- Troubleshoot and debug issues with API and webhook functions
|
||||
- A user guide or documentation that describes how to use the custom Python scripts
|
||||
- Ongoing support and maintenance of the custom Python scripts, which may include bug fixes, updates, and enhancements as agreed upon in the project scope
|
||||
- Communication and collaboration with the client to ensure the custom Python scripts meet the desired functionality and performance standards
|
||||
- Training and knowledge transfer to the client's team, if requested and agreed upon in the project scope
|
||||
- Questionnaire template built in conjunction with your delivery team that obtains initial customer needs/wants
|
||||
- Consultation with end customers that includes going over the questionnaire provided during intake, along with a working session that identifies potential customizations
|
||||
- Develop and maintain Python scripts for various API and webhook functions within the Meraki ecosystem
|
||||
- Collaborate with the development team to ensure that API and webhook functions are integrated seamlessly into the Meraki ecosystem
|
||||
- Provide exceptional customer service to clients, ensuring that all issues are addressed in a timely and professional manner
|
||||
- Fully functional Python scripts for API and webhook functions within the Meraki ecosystem
|
||||
- Regular updates on development progress to clients
|
||||
- Source code for the custom Python scripts
|
||||
|
||||
All deliverables will be provided in a timely manner and in a format agreed upon by the client and the API developer. Any changes to the deliverables or the project scope will be communicated promptly and agreed upon by both parties before proceeding.
|
||||
51
work/tbx/presentation (1).md
Normal file
51
work/tbx/presentation (1).md
Normal file
@@ -0,0 +1,51 @@
|
||||
## Introduction
|
||||
|
||||
- Introduce yourself and your business
|
||||
- Explain the purpose of the presentation
|
||||
- Preview the main topics you will cover
|
||||
|
||||
## Identify the Problem
|
||||
|
||||
- Describe a common problem that product owners in IT face
|
||||
- Explain how this problem impacts their business and customers
|
||||
- Use statistics or case studies to illustrate the severity of the problem
|
||||
|
||||
## Introduce Your Solution
|
||||
|
||||
- Explain how your business service addresses the problem
|
||||
- Describe the benefits of your service
|
||||
- Highlight how your service can help the product owner save time, money, and improve their overall business
|
||||
|
||||
## Features and Functionality
|
||||
|
||||
- Provide more detail on the features and functionality of your service
|
||||
- Highlight how these features solve specific problems or pain points for the product owner
|
||||
|
||||
## Demonstration
|
||||
|
||||
- Demonstrate how your service works
|
||||
- Walk through specific examples or scenarios to illustrate how your service can help the product owner in their day-to-day operations
|
||||
|
||||
## Case Studies
|
||||
|
||||
- Share success stories or case studies of how your service has helped other product owners in IT
|
||||
- Provide specific examples of how your service has improved their business results
|
||||
|
||||
## Pricing and Packages
|
||||
|
||||
- Provide an overview of your pricing and packages
|
||||
- Explain the value proposition of each package
|
||||
- Address any potential questions or concerns about pricing
|
||||
|
||||
## Next Steps
|
||||
|
||||
- Provide a clear call-to-action for the product owner
|
||||
- Explain the next steps they can take to sign up for your service or learn more
|
||||
|
||||
## Conclusion
|
||||
|
||||
- Recap the main topics you covered in the presentation
|
||||
- Reiterate the benefits of your service
|
||||
- Thank the product owner for their time and consideration
|
||||
|
||||
Remember, the presentation should be focused on the needs of the product owner and how your service can help them. Be clear and concise, and use visuals and real-world examples to illustrate your points. Good luck!
|
||||
38
work/tbx/presentation.md
Normal file
38
work/tbx/presentation.md
Normal file
@@ -0,0 +1,38 @@
|
||||
## Slide 1: Introduction
|
||||
Title: Fortinet Cybersecurity Solutions
|
||||
Subtitle: Protecting Your Business in a Digital World
|
||||
|
||||
## Slide 2: The Importance of Cybersecurity
|
||||
Growing importance of cybersecurity for businesses
|
||||
Protecting computer hardware, network infrastructure, and cloud-based tools/services
|
||||
|
||||
## Slide 3: Fortinet Product Line Overview
|
||||
Comprehensive range of hardware and software solutions
|
||||
Key products: FortiGate, FortiSwitch, FortiAP, FortiClient
|
||||
|
||||
## Slide 4: Unified and Secure Network Environment
|
||||
Seamless integration of Fortinet products
|
||||
Protection against various cyber threats
|
||||
|
||||
## Slide 5: Continuous Updates and Threat Intelligence
|
||||
Staying ahead of emerging threats
|
||||
Easy deployment and management
|
||||
|
||||
## Slide 6: Business Benefits
|
||||
Safe and reliable infrastructure
|
||||
Improved network security and secure network access
|
||||
Advanced threat protection and malware/virus protection
|
||||
|
||||
## Slide 7: Additional Benefits
|
||||
Staying ahead of emerging threats with global threat intelligence
|
||||
Reduced risk of security incidents and business continuity
|
||||
|
||||
## Slide 8: Business Tools and Services
|
||||
List of tools and services that benefit from Fortinet's cybersecurity solutions
|
||||
|
||||
## Slide 9: Retail and Restaurant Tools
|
||||
List of retail and restaurant-specific tools that benefit from Fortinet's cybersecurity solutions
|
||||
|
||||
## Slide 10: Choose Fortinet for Your Cybersecurity Needs
|
||||
Summary of the advantages of choosing Fortinet's solutions
|
||||
Call to action: Contact us for more information or to schedule a consultation
|
||||
Reference in New Issue
Block a user