medusa/the_information_nexus
1
0
Fork 0
Code Issues Pull Requests Actions Packages Projects Releases Wiki Activity

major updates

Browse Source
This commit is contained in:
Jason Davis
2023-11-11 11:58:29 -07:00
parent 59dbccc06b
commit c004edde5d
36 changed files with 0 additions and 597 deletions
Download Patch File Download Diff File Expand all files Collapse all files

51
work/smma/Digital Marketing Projects.md Normal file
View File

@@ -0,0 +1,51 @@
SMMA Workflow: A Comprehensive Overview of Our Tech Stack and Integrations
Introduction:
Our tech stack and integrations aim to enhance efficiency, organization, and communication across your SMMA team. The tools include Google Workspace, HubSpot, Trello, Todoist, and Zapier, which together centralize information, streamline workflows, improve collaboration, boost tracking and reporting, and automate processes.
Key Advantages:
- Centralized information
- Streamlined workflows
- Enhanced collaboration
- Improved tracking and reporting
- Automated processes
Setup & Integration:
1. Google Workspace:
- Create accounts and email addresses
- Set up shared Google Drive folders
- Use Google Calendar for scheduling
2. HubSpot:
- Add team members and import client information
- Set up deals and track leads and client interactions
- Automate email marketing campaigns and utilize reporting tools
3. Trello:
- Create a Trello board for each client or project
- Set up lists representing different project stages
- Assign tasks or deliverables to team members using Trello cards
4. Todoist:
- Create a Todoist account and set up projects for clients
- Add tasks, set due dates, and assign tasks to team members
5. Integrations:
- Google Workspace and HubSpot
- Google Workspace and Trello
- HubSpot and Trello
- Zapier Functionality
Two-Day Implementation Schedule:
Day 1:
- Set up Google Workspace
- Set up HubSpot
- Set up Trello
Day 2:
- Set up Todoist
- Connect Google Workspace, HubSpot, Trello, and Todoist
- Set up and test Zapier integrations
Conclusion:
By leveraging this tech stack and suggested integrations, your SMMA will experience significant improvements in project management, team communication, and marketing effort optimization.

214
work/smma/ads training plan.md Normal file
View File

@@ -0,0 +1,214 @@
# Google and Meta Ads Learning Plan
## Phase 1: Foundation (Beginner Level)
### Google Ads
1. **Google Ads Fundamentals**: Set up and grasp the foundational concepts of a Google Ads account.
- [Google Ads Search Certification](https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification)
- _Key Takeaway_: Understand search advertising basics, campaign creation, and targeting techniques.
2. **Google Ads Display Basics**: Learn about Display campaigns, formats, and targeting.
- [Google Ads Display Certification](https://skillshop.exceedlms.com/student/path/18129-google-ads-display-certification)
- _Key Takeaway_: Grasp display advertising essentials, design principles, and audience targeting.
### Meta (Facebook) Ads
1. **Meta Ads Fundamentals**: Dive into the primary features of the Meta Ads platform.
- [Facebook Certified Digital Marketing Associate](https://www.facebook.com/business/learn/certification/exams/410)
- _Key Takeaway_: Understand Meta Ads, campaign creation, and performance monitoring.
---
## Phase 2: Intermediate Level
### Google Ads
1. **Video and YouTube Ads**: Craft compelling video campaigns.
- [Google Ads Video Certification](https://skillshop.exceedlms.com/student/path/18130-google-ads-video-certification)
- _Key Takeaway_: Learn video advertising essentials, YouTube campaign creation, and optimization techniques.
2. **Shopping Ads**: Essential for e-commerce enthusiasts.
- [Google Ads Shopping Certification](https://skillshop.exceedlms.com/student/path/18131-google-ads-shopping-certification)
- _Key Takeaway_: Delve into e-commerce advertising, product listing ads, and merchant center functionalities.
### Meta (Facebook) Ads
1. **Media Buying and Planning**: Efficient techniques for media buying and planning.
- [Facebook Certified Media Buying Professional](https://www.facebook.com/business/learn/certification/exams/200-101)
- [Facebook Certified Media Planning Professional](https://www.facebook.com/business/learn/certification/exams/200-201)
- _Key Takeaway_: Understand ad buying types, bidding strategies, and optimizing for reach and frequency.
---
## Phase 3: Advanced Level
### Google Ads
1. **Campaign Optimization**: Refine your campaigns for optimal ROI.
- [Google Ads Optimization Score Guide](https://support.google.com/google-ads/answer/9061541)
- _Key Takeaway_: Evaluate campaign performance and discover optimization strategies and tools.
2. **Automation and Scripts**: Use automation for efficiency and advanced insights.
- [Google Ads Scripts](https://developers.google.com/google-ads/scripts)
- _Key Takeaway_: Basics of scripting, task automation, and custom report generation.
### Meta (Facebook) Ads
1. **Advanced Targeting**: Use Custom and Lookalike Audiences for enhanced targeting.
- [Facebook Custom Audiences Guide](https://www.facebook.com/business/help/744354708981227)
- _Key Takeaway_: Create and refine custom audiences, utilize lookalikes for broader audience reach.
2. **Creative Strategy and Optimization**: Improve ad engagement with enhanced creatives.
- [Facebook Certified Creative Strategy Professional](https://www.facebook.com/business/learn/certification/exams/400-101)
- _Key Takeaway_: Best practices for ad creatives, A/B testing techniques, and performance analytics.
---
## Ongoing Learning
- **Stay Updated**:
- Participate in online forums, official blogs, and webinars.
- Analyze standout campaigns for inspiration.
- Forums to check: [Google Ads Community](https://support.google.com/google-ads/community), [Facebook Advertisers Group](https://www.facebook.com/groups/FacebookAdBuyers/).
- **Networking**:
- Connect with peers on platforms like LinkedIn and Twitter.
- Join industry-specific groups on LinkedIn or Facebook.
- **Hands-on Practice**:
- Set up and run experimental campaigns.
- Practice A/B testing.
- Obtain feedback on campaigns through trusted sources.
- **Tools and Analytics**:
- Explore tools like Google Analytics, Data Studio, and Facebook Analytics.
- Grasp the relevance of A/B testing tools for ad optimization.
- **Feedback Mechanisms**:
- Monitor campaign performance using analytics tools.
- Gain insights from peers or mentors.
## **Industry News**
Staying informed with the latest trends and updates in digital advertising is paramount. The digital landscape is ever-evolving, and a successful advertiser adapts to these changes. Here's how you can keep up:
### **1. Trusted Digital Advertising News Websites**:
- [**Search Engine Land**](https://searchengineland.com/): A daily publication that covers all facets of the digital marketing world.
- [**Marketing Land**](https://marketingland.com/): Focuses on broader digital marketing, but with essential advertising insights.
- [**AdWeek**](https://www.adweek.com/): Centric to brand marketing and often features insightful case studies.
- [**Digiday**](https://digiday.com/): Offers a perspective from digital agencies, publishers, and platforms.
- [**ClickZ**](https://www.clickz.com/): In-depth analysis and commentary on digital marketing.
### **2. Newsletters**:
Regular updates right to your mailbox can help you stay on top.
- [**Think with Google**](https://www.thinkwithgoogle.com/intl/en-gb/): Offers insights and trends directly from Google.
- [**Content Marketing Institute Newsletter**](https://contentmarketinginstitute.com/): While it leans towards content, the intersection with advertising is frequent.
- [**Facebook Business News**](https://www.facebook.com/business/news): Official updates from Meta's advertising platform.
### **3. Industry Conferences and Webinars**:
- [**Google Marketing Live**](https://marketingplatform.google.com/about/onair/): Google's annual update on their advertising products.
- [**SMX (Search Marketing Expo)**](https://marketinglandevents.com/smx/): Major event for search marketers.
- [**AdWorld Conference**](https://adworldconference.com/): One of the most significant online advertising events.
### **4. Social Media and Industry Influencers**:
- [**Gary Vaynerchuk**](https://twitter.com/garyvee): A leading voice in digital marketing.
- [**Larry Kim**](https://twitter.com/larrykim): Known for his insights on Google Ads and digital advertising.
- [**Jon Loomer**](https://twitter.com/jonloomer): Expertise in Facebook (Meta) advertising.
### **5. Industry Reports**:
- [**eMarketer**](https://www.emarketer.com/): Comprehensive source for digital marketing data.
- [**Mary Meeker's Internet Trends**](https://www.bondcap.com/report/itr19/): An in-depth annual report on internet trends.
### **6. Join Online Forums and Communities**:
- [**r/advertising**](https://www.reddit.com/r/advertising/): A subreddit dedicated to advertising topics.
- [**Warrior Forum**](https://www.warriorforum.com/): Good for insights on affiliate marketing and advertising.
### **Tips for Effective News Consumption**:
- **Set Aside Regular 'Update' Time**: Designate a time each week for industry news.
- **Engage with Content**: Share, comment, or write about your views.
- **Curate with Tools**: Use platforms like [Feedly](https://feedly.com/) or [Pocket](https://getpocket.com/) to organize content.
---
## Complementary Skills:
### **1. Marketing Principles**:
- **Books**:
- "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger.
- "Influence: The Psychology of Persuasion" by Robert B. Cialdini.
- "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath & Dan Heath.
### **2. Content Marketing**:
- **Courses**:
- [HubSpot's Content Marketing Certification Course](https://academy.hubspot.com/courses/content-marketing).
- [Coursera's Content Strategy for Professionals](https://www.coursera.org/specializations/content-strategy).
- **Blogs**:
- [CopyBlogger](https://www.copyblogger.com/): A leading resource for content marketing advice.
- [Content Marketing Institute](https://contentmarketinginstitute.com/): Offers insights into content trends.
### **3. SEO (Search Engine Optimization)**:
- **Courses**:
- [Moz's Beginner Guide to SEO](https://moz.com/beginners-guide-to-seo).
- [Udemy's Complete SEO Training](https://www.udemy.com/course/complete-seo-training-with-top-seo-expert-peter-kent/).
- **Tools**:
- [SEMrush](https://www.semrush.com/): Comprehensive SEO tool.
- [Ahrefs](https://ahrefs.com/): Tool for backlink analysis and more.
### **4. Analytics**:
- **Courses**:
- [Google Analytics Academy](https://analytics.google.com/analytics/academy/).
- [Udemy's Google Analytics Course](https://www.udemy.com/course/the-complete-google-analytics-course-for-beginners/).
- **Tools**:
- [Mixpanel](https://mixpanel.com/): User analytics platform.
- [Hotjar](https://www.hotjar.com/): Provides heatmaps, user recordings, and feedback.
### **5. Marketing Automation**:
- **Courses**:
- [Udemy's Marketing Automation & Email Marketing Course](https://www.udemy.com/course/marketing-automation-email-marketing-for-beginners/).
- **Tools**:
- [HubSpot](https://www.hubspot.com/): Inbound marketing and sales platform.
- [Mailchimp](https://mailchimp.com/): Marketing automation platform and an email marketing service.
### **6. UX/UI Principles for Landing Pages**:
- **Courses**:
- [Coursera's UI/UX Design Specialization](https://www.coursera.org/specializations/ui-ux-design).
- **Blogs**:
- [Smashing Magazine](https://www.smashingmagazine.com/): Focused on web design and development.
- [A List Apart](https://alistapart.com/): Covers topics on web content, design, and culture.
### **7. Branding**:
- **Courses**:
- [Udemy's Branding Course](https://www.udemy.com/course/brand-identity-branding/).
- [Coursera's Brand Management](https://www.coursera.org/learn/brand).
### **8. A/B Testing and Conversion Rate Optimization (CRO)**:
- **Courses**:
- [CXL's Conversion Rate Optimization Minidegree](https://cxl.com/institute/online-mini-degree/conversion-optimization/).
- **Tools**:
- [Optimizely](https://www.optimizely.com/): Platform for website and app experimentation.
- [VWO (Visual Website Optimizer)](https://vwo.com/): A/B testing and conversion optimization platform.