diff --git a/smma/grant_starting.md b/smma/grant_starting.md
index d52a84a..9feba71 100644
--- a/smma/grant_starting.md
+++ b/smma/grant_starting.md
@@ -1,3 +1,49 @@
+Perfect! **Always Be Closing.** 
+
+So you're building:
+
+**Tier 1: Standard Service**
+- Weekly email alerts (filtered opportunities)
+- Monthly PDF market reports  
+- Simple client dashboard (login to see their stuff)
+
+**Tier 2: Premium Data Access**
+- JSON API access for their own tooling
+- CSV bulk exports 
+- Custom integrations
+
+**Internal API Powers Everything:**
+```
+# Your backend does the work
+GET /internal/alerts/generate/{client_id}
+  - Generates email content
+  
+GET /internal/reports/monthly/{client_id} 
+  - PDF report data
+
+GET /internal/dashboard/{client_id}
+  - Dashboard widgets
+
+# Premium clients get direct access  
+GET /api/v1/opportunities (rate limited, authenticated)
+GET /api/v1/exports/csv (pay per download)
+```
+
+**Value Ladder:**
+- Email alerts: $200/month
+- + PDF reports: $400/month  
+- + Dashboard access: $600/month
+- + API access: $1200/month
+- + CSV exports: $300/export or $2000/month unlimited
+
+**The Beauty:** Same data pipeline feeds everything. Email alerts validate the filtering logic, then you upsell API access to clients who want to integrate your intelligence into their own systems.
+
+Smart play. Build the pipeline once, monetize it multiple ways.
+
+Want to sketch out the client-facing delivery mechanisms, or stick with the ETL architecture for now?
+
+---
+
 # Government Funding Data Business Strategy
 
 ## Executive Summary