# Key Findings 📊

## Summary 📈
The campaign with the highest clicks had 29047.0 clicks.
The age group with the highest CTR is 18-24 female with a CTR of 12.07%.

## Overall Metrics 🌟
- **Total Impressions**: 3122186
- **Total Reach**: 1992786.0
- **Total Clicks**: 97340.0
- **Average CTR**: 4.74%
- **Average CPC**: $0.91

## Top 5 Campaigns by Clicks 🥇
| Campaign name                  |   Clicks (all) |   Impressions |   Reach |
|:-------------------------------|---------------:|--------------:|--------:|
| TLS Website Traffic Campaign   |          29047 |        496360 |  226745 |
| MEGACON Tee Traffic Campaign   |           5700 |         95265 |   61220 |
| ECCC Tee Traffic Campaign      |           3505 |         61628 |   47429 |
| TLS Instagram Traffic Campaign |           3329 |         82551 |   36838 |
| Loki Auction Traffic Campaign  |           1979 |         58584 |   48248 |

## Performance by Age and Gender 🧑👩
|                      |   CTR (all) |   CPC (cost per link click) |
|:---------------------|------------:|----------------------------:|
| ('18-24', 'female')  |    12.0719  |                   0.122965  |
| ('18-24', 'unknown') |     9.81879 |                   0.0724817 |
| ('45-54', 'female')  |     7.9623  |                   0.424197  |
| ('65+', 'female')    |     7.76126 |                   0.885667  |
| ('55-64', 'female')  |     6.98624 |                   0.766444  |
| ('35-44', 'female')  |     5.96382 |                   1.42138   |
| ('35-44', 'unknown') |     5.70579 |                   0.196234  |
| ('65+', 'unknown')   |     5.16664 |                   0.190216  |
| ('25-34', 'unknown') |     5.02431 |                   0.209776  |
| ('45-54', 'unknown') |     4.99337 |                   0.164892  |
| ('55-64', 'unknown') |     4.52903 |                   0.177697  |
| ('25-34', 'female')  |     4.0544  |                   0.308196  |
| ('45-54', 'male')    |     3.68302 |                   1.14571   |
| ('55-64', 'male')    |     3.4932  |                   0.941405  |
| ('65+', 'male')      |     3.4539  |                   1.56317   |
| ('25-34', 'male')    |     2.77078 |                   0.814206  |
| ('35-44', 'male')    |     2.56635 |                   1.89056   |
| ('18-24', 'male')    |     1.92498 |                   0.538696  |

## Data Types 🔢
|                           | 0       |
|:--------------------------|:--------|
| Account name              | object  |
| Campaign name             | object  |
| Age                       | object  |
| Gender                    | object  |
| Ad Set Name               | object  |
| Ad name                   | object  |
| Reach                     | float64 |
| Impressions               | int64   |
| Clicks (all)              | float64 |
| CTR (all)                 | float64 |
| Post engagements          | float64 |
| Currency                  | object  |
| CPC (cost per link click) | float64 |
| Adds to cart              | float64 |
| Checkouts Initiated       | float64 |
| Purchases                 | float64 |
| Website adds to cart      | float64 |
| Meta Add to Cart          | float64 |
| Reporting starts          | object  |
| Reporting ends            | object  |

## Basic Statistics 📈
|       |     Reach |     Impressions |   Clicks (all) |   CTR (all) |   Post engagements |   CPC (cost per link click) |   Adds to cart |   Checkouts Initiated |   Purchases |   Website adds to cart |   Meta Add to Cart |
|:------|----------:|----------------:|---------------:|------------:|-------------------:|----------------------------:|---------------:|----------------------:|------------:|-----------------------:|-------------------:|
| count |    648    |   655           |        418     | 418         |            534     |                 361         |       15       |              11       |     5       |               14       |                3   |
| mean  |   3075.29 |  4766.7         |        232.871 |   4.74262   |            540.007 |                   0.913688  |        3.86667 |               2.90909 |     1.6     |                3.71429 |                2   |
| std   |  35941.2  | 61405.8         |       2426.22  |   9.32906   |           6300.73  |                   2.21497   |        7.15009 |               4.43744 |     1.34164 |                6.6498  |                1   |
| min   |      1    |     1           |          1     |   0.0125266 |              1     |                   0.005     |        1       |               1       |     1       |                1       |                1   |
| 25%   |     20    |    21.5         |          2     |   1.01245   |              4     |                   0.0832422 |        1       |               1       |     1       |                1       |                1.5 |
| 50%   |    158    |   185           |          7     |   3.58428   |             19     |                   0.185724  |        1       |               1       |     1       |                1       |                2   |
| 75%   |   1192.75 |  1526           |         35.75  |   5.71429   |            108.75  |                   0.568074  |        3       |               2       |     1       |                3       |                2.5 |
| max   | 909224    |     1.56109e+06 |      48670     | 100         |         144182     |                  18.2752    |       29       |              16       |     4       |               26       |                3   |