Here’s a clear **roadmap** to build **social proof** for your SMMA through **Meta (Facebook/Instagram) and Google certifications**, plus foundational skills to master:

---

### **1. Meta (Facebook & Instagram) Certifications Roadmap**  
**Goal:** Validate your expertise in ads, marketing, and page management.  

#### **A. Free Meta Blueprint Courses (Learn First)**  
Start with these free courses to build knowledge:  
1. **Meta Blueprint (free training):**  
   - [Meta Blueprint Catalog](https://www.facebookblueprint.com/)  
   - Key courses:  
     - **"Meta Certified Digital Marketing Associate"** (Beginner)  
     - **"Facebook & Instagram Marketing"**  
     - **"Advertising on Meta"**  

2. **Skill Areas to Focus On:**  
   - Creating & optimizing Facebook/Instagram ads  
   - Audience targeting & retargeting  
   - Page moderation & content strategy  
   - Analytics & performance tracking  

#### **B. Paid Meta Certifications (For Credibility)**  
After training, take these **proctored exams** ($99-$150 each):  
1. **Meta Certified Digital Marketing Associate**  
   - Covers basics of Meta ads & business tools.  
2. **Meta Certified Media Buying Professional** (Advanced)  
   - Proves you can run high-performance ad campaigns.  
3. **Meta Certified Creative Strategy Professional**  
   - Focuses on ad creative & storytelling.  

✅ **Why Get Certified?**  
- Shows clients you’re Meta-approved.  
- Listed in Meta’s certified directory (free leads!).  
- Required by some Meta Partners.  

---

### **2. Google Certifications Roadmap**  
**Goal:** Prove expertise in **Google My Business (GMB), Google Ads, and Analytics**.  

#### **A. Google Skillshop (Free Training)**  
1. **Google My Business (GMB) Training:**  
   - [Google Business Profile Help](https://support.google.com/business/)  
   - Learn:  
     - Optimizing listings  
     - Managing reviews  
     - Posting updates  

2. **Google Ads Certifications:**  
   - [Google Skillshop](https://skillshop.exceedlms.com/)  
   - Key certs:  
     - **Google Ads Search Certification**  
     - **Google Display Ads Certification**  
     - **Google Analytics Certification**  

3. **Google Digital Garage (Free Fundamentals):**  
   - [Fundamentals of Digital Marketing](https://learndigital.withgoogle.com/digitalgarage/)  
   - Covers SEO, SEM, and local business marketing.  

#### **B. Paid Google Certifications (Optional)**  
- **Google Ads Premier Partner Badge** (Requires ad spend)  
- **Google Local Services Ads Certification** (For service businesses)  

---

### **3. Execution Plan (3-6 Months)**  
| Month | Focus Area | Action Items |
|-------|------------|--------------|
| **1** | Meta Basics | Complete free Blueprint courses |
| **2** | Meta Ads | Take "Digital Marketing Associate" exam |
| **3** | Google Basics | Finish Google Skillshop courses |
| **4** | Google Ads | Get Search & Display certified |
| **5** | Advanced Meta | Take "Media Buying" certification |
| **6** | Portfolio | Add certs to LinkedIn/website & pitch clients |

---

### **4. How to Showcase Your Certifications**  
1. **LinkedIn:** Add to "Licenses & Certifications" section.  
2. **Website:** Create an "Agency Credentials" page.  
3. **Proposals:** Include badges in client pitches.  
4. **Email Signature:** "Meta & Google Certified Marketer"  

---

### **5. Bonus: Free Social Proof Hacks**  
- **Run free audits** for local businesses (show your skills).  
- **Post case studies** on LinkedIn (even small wins).  
- **Get client testimonials** in exchange for discounts.  

---

**Next Steps:**  
1. Start with **Meta Blueprint** → Get first certification.  
2. Move to **Google Skillshop** → Master GMB & Ads.  
3. Combine both to offer **full FB+Google marketing**.  

Would you like a **study guide** for any specific exam? Let me know how I can refine this plan! 🚀