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# **Digital Marketing Support Proposal**
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### **For [Sari-Sari Store Name] – Lapu-Lapu City**
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**Prepared for:** [Client Name]
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**Prepared by:** [Your Business Name]
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**Date:** [Date]
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---
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## **1. Introduction**
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Thank you for the opportunity to support your sari-sari store’s online presence! This document outlines the **free (pro bono) digital marketing services** we’ll provide to help your business become more visible on Google, Waze, and Facebook.
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### **Project Goals:**
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✅ Help customers find your store easily on **Google Maps and Waze**.
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✅ Refresh your **Facebook Page** to attract more local buyers.
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✅ Provide simple tools to manage your online presence long-term.
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---
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## **2. Services Included**
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### **A. Google Business Profile (Google Maps Listing)**
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We’ll set up and optimize your free Google listing so customers can:
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✔ See your store’s **location, hours, and photos** when they search.
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✔ Call or message you directly from Google.
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✔ Leave reviews to build trust.
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**What We’ll Do:**
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- Claim/verify your business (may require a postcard from Google).
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- Add photos of your store and products.
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- Write a short description (e.g., *"Friendly sari-sari store in [Barangay] offering snacks, drinks, and daily essentials."*).
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**What We’ll Need from You:**
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- A photo of your storefront (can be taken with a phone).
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- Your exact business address and contact number.
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---
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### **B. Waze Listing**
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We’ll add your store to **Waze** so drivers can find you.
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**What We’ll Do:**
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- Pin your location on Waze.
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- Add store hours and a brief description.
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**What We’ll Need from You:**
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- Confirmation that the Waze pin is in the right spot.
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---
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### **C. Facebook Page Refresh**
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We’ll polish your Facebook Page to make it more inviting and professional.
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**What We’ll Do:**
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✔ **Profile Cleanup:** Update your profile/cover photos and fix outdated info.
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✔ **Engagement Boost:** Post 3–5 sample posts (e.g., product highlights, promos).
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✔ **Easy Contact:** Add a *"Message"* or *"Call Now"* button.
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**What We’ll Need from You:**
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- Photos of your products (optional, but helpful).
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- Your preferred way for customers to contact you (call, message, etc.).
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---
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## **3. Timeline**
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| Task | Estimated Time | Notes |
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|---------------------|----------------|----------------|
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| Google Maps Setup | 1–2 weeks | Delay possible for postcard verification |
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| Waze Setup | 1–2 days | — |
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| Facebook Refresh | 3–5 days | — |
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---
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## **4. What’s Next?**
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To get started, we’ll need:
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1. **Your approval** (signature below).
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2. **Basic info**:
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- Business address and phone number.
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- 2–3 photos of your store/products.
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Once provided, we’ll begin setup immediately!
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---
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## **5. Long-Term Tips** *(Optional Free Guidance)*
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After setup, we recommend:
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📌 **Posting on Facebook 2–3x/week** (e.g., promos, new products).
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📌 **Asking happy customers to leave Google reviews**.
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📌 **Using WhatsApp for orders** (we can help link it to Facebook).
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---
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## **6. Agreement**
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This pro bono project is provided at no cost. By signing, you confirm:
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- The information you provide is accurate.
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- You’ll respond to messages if we need clarifications.
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**Client Signature:** _______________________ **Date:** _________
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**Service Provider:** _______________________ **Date:** _________
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---
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### **Contact Us**
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Questions? Reach out anytime:
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📞 [Your Phone] | 📧 [Your Email] | 🌐 [Your Website]
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---
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Here’s your **complete step-by-step execution guide** with reference links, scripts, and troubleshooting tips to deliver the services flawlessly:
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---
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# **Digital Marketing Service Delivery Guide**
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*For Sari-Sari Store Pro Bono Project*
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## **1. Pre-Work Checklist**
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**Materials to Request from Client:**
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- ☑ Business name (exact match to signage)
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- ☑ Clear photos: Storefront, products, owner (optional)
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- ☑ Contact number (for Google/Waze/Facebook)
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- ☑ Business address (with landmarks if GPS is inaccurate)
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- ☑ Operating hours (including holidays if applicable)
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**Tools You’ll Need:**
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- Google Account (for GMB)
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- Waze for Business account
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- Facebook Business Suite access (request admin rights)
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- Canva (for basic graphics)
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---
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## **2. Google My Business (GMB) Setup**
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### **Step-by-Step:**
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1. **Claim/Verify Business**
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- Go to [Google Business Profile](https://www.google.com/business/) > "Manage now".
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- Search for the business. If unclaimed, click "Add your business".
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- **Verification:** Choose postcard (5–14 days) or phone/email (if eligible).
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2. **Optimize Profile**
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- **NAP:** Ensure Name, Address, Phone match exactly.
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- **Categories:** Primary: *"Convenience Store"*, Secondary: *"Grocery Store"*.
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- **Description:** Use keywords like *"affordable snacks, drinks, groceries in [Barangay]"* (150 chars max).
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- **Photos:** Upload 5+ images (storefront, popular products, interior).
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- **Attributes:** Check *"Women-owned"*, *"In-store shopping"*.
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3. **Enable Features**
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- Turn on Messages + Q&A in GBP dashboard.
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**Script for Client (Verification):**
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*"Google will mail a postcard with a code to your store address in 5–14 days. Once received, reply to me with the code to complete setup."*
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**Troubleshooting:**
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- 🚫 **Address issues?** Use landmarks (e.g., *"Beside [landmark]"*) in description.
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- 🚫 **Duplicate listings?** Merge via GBP support.
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**Reference:**
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- [Google Business Profile Help](https://support.google.com/business)
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---
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## **3. Waze Listing Setup**
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### **Step-by-Step:**
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1. **Claim Business**
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- Go to [Waze for Business](https://www.waze.com/business) > "Claim a Place".
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- Search for the store. If missing, click "Add a missing place".
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2. **Optimize Listing**
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- **Pin Location:** Drag marker to exact spot (compare with Google Maps).
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- **Details:** Add hours, contact number, and description (e.g., *"Local sari-sari store with snacks and essentials"*).
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**Troubleshooting:**
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- 🚫 **Incorrect pin?** Use satellite view + client confirmation.
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**Reference:**
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- [Waze Business Help](https://www.waze.com/business)
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---
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## **4. Facebook Page Refresh**
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### **Step-by-Step:**
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1. **Audit Existing Page**
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- Remove inactive admins (Settings > Page Roles).
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- Delete outdated posts/poor-quality photos.
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2. **Update Branding**
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- **Cover Photo:** Use Canva (1200x628px) with text: *"[Store Name] – Your Neighborhood Sari-Sari"*.
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- **Profile Pic:** Store logo or clear storefront photo.
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3. **Revamp About Section**
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- **Template:**
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```
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About: "Family-owned sari-sari store in [Barangay] offering snacks, drinks, and daily essentials at affordable prices. Open [hours]."
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Contact: [Phone] | Location: [Google Maps link]
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```
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4. **Create Initial Posts**
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- **Post Ideas (Copy-Paste Ready):**
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1. **Welcome Post:**
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*"Hi, [Barangay]! We’re [Store Name], your go-to for snacks, drinks, and everyday essentials. Message us for inquiries!"*
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2. **Product Highlight:**
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*"New stock alert! 🎉 Fresh bread and Coke now available. Drop by today!"*
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3. **Promo Post:**
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*"This week only: P5 off on all eggs! 🥚 Hurry while supplies last."*
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5. **Add CTA Button**
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- Settings > Edit Page > Add Button > "Call Now" or "Message".
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**Troubleshooting:**
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- 🚫 **Low reach?** Advise client to boost posts (min. ₱50/day).
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**Reference:**
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- [Meta Business Suite Guide](https://www.facebook.com/business/help)
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---
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## **5. Handoff to Client**
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**Deliverables Checklist:**
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- ✔ GMB login details (if client owns email).
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- ✔ Waze listing confirmation screenshot.
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- ✔ Facebook admin access removed (if temporary).
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- ✔ Simple guide PDF with:
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- How to respond to Google/FB messages.
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- Sample post captions.
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- Google Review link (e.g., `bit.ly/YourStore-Reviews`).
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**Script for Client Training:**
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*"You can now manage your pages easily! Post 2–3x weekly, reply to messages, and share promos. Here’s a quick guide to help you."*
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---
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## **6. Optional Add-Ons**
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- **QR Code for Reviews:** Generate via [QRCode Monkey](https://www.qrcode-monkey.com) (link to GMB review page).
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- **WhatsApp Link:** `https://wa.me/[PhoneNumber]` (add to Facebook CTA).
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---
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## **Reference Cheat Sheet**
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| Task | Key Links |
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| **Google My Business** | [Help Center](https://support.google.com/business) |
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| **Waze Business** | [Claim a Place](https://www.waze.com/business) |
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| **Facebook Business** | [Meta Blueprint](https://www.facebook.com/business/learn) |
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| **Free Graphics** | [Canva Templates](https://www.canva.com) |
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**Pro Tip:** Bookmark these links for quick access during setup!
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