Update smma/marketing_post_templates.md
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@@ -30,10 +30,168 @@ Here's a generalized template based on your format:
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Here’s a tailored **niche-specific breakdown** of social hooks for **Marketing, Leadership, and Design**, following the same high-impact, quantified, and engaging format:
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### **A. Marketing (Growth, Content, Digital)**
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**1. Problem → Micro-Drama**
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*“Our CTR was stuck at 1.2%. One headline tweak—now 3.8%. Here’s the A/B test that won.”*
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**2. Contrast → Before/After Snapshot**
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*“Old funnel: 5 steps, 12% drop-off. New funnel: 3 steps, 4% drop-off. Same offer.”*
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**3. Transfer → Borrow Authority**
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*“HubSpot’s CMO uses the same ‘job stories’ framework we applied to 2X our conversions.”*
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**4. Plain Folks → Relatable Anchor**
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*“If Excel is your ‘analytics tool,’ this 5-minute GA4 cheat sheet will save you.”*
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**5. Bandwagon → Social Proof**
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*“500+ marketers use this ChatGPT prompt to draft high-converting landing pages.”*
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**6. Glittering Generality → Aspirational Close**
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*“Turn ‘spray and pray’ into ‘predictable pipeline.’”*
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**Example Post:**
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*“Our lead gen form was 12 fields. Cut to 3 → 220% more submissions. 📊
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The psychology behind fewer fields (thread).”*
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### **B. Leadership (Management, Strategy, Org Design)**
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**1. Problem → Micro-Drama**
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*“1:1s felt like status updates. Switched to ‘growth chats’—team retention jumped 30%.”*
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**2. Contrast → Before/After Snapshot**
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*“Old OKRs: 20 vague goals. New OKRs: 3 measurable ones. 80% more projects shipped.”*
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**3. Transfer → Borrow Authority**
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*“Netflix’s culture deck inspired our ‘no approvals needed’ policy for small bets.”*
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**4. Plain Folks → Relatable Anchor**
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*“If your calendar is back-to-back meetings, this ‘focus block’ hack is your lifeline.”*
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**5. Bandwagon → Social Proof**
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*“92% of our managers now run async standups—saving 150+ hours/month.”*
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**6. Glittering Generality → Aspirational Close**
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*“Turn ‘busy work’ into ‘impact work.’”*
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**Example Post:**
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*“We had 14 decision-makers per project. Moved to ‘DRI’ owners → 65% faster launches. ⚡️
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How we killed consensus culture (below).”*
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---
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### **C. Design (UX, UI, Product)**
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**1. Problem → Micro-Drama**
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*“Our checkout flow had a 60% drop-off. One UX tweak—now 85% complete. 🔍”*
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**2. Contrast → Before/After Snapshot**
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*“Old UI: 8 clicks to export. New UI: 1 click. Same feature, less rage.”*
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**3. Transfer → Borrow Authority**
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*“Apple’s Human Interface Guidelines shaped our ‘no-help-text-needed’ redesign.”*
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**4. Plain Folks → Relatable Anchor**
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*“If your stakeholders keep asking for ‘more pop,’ this Figma mood board trick helps.”*
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**5. Bandwagon → Social Proof**
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*“300+ designers use this accessibility plugin to auto-check contrast ratios.”*
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**6. Glittering Generality → Aspirational Close**
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*“Turn ‘user tolerance’ into ‘user delight.’”*
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**Example Post:**
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*“User testing showed 0% understood our nav. Added 3 icons → 90% success rate. 🎨
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The neuroscience behind icon recognition (thread).”*
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---
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### **Cross-Niche Formula**
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**Hook** (pain/win) + **quantified result** + **open loop** (“how?”/“story below”) + **emoji**
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*Example:*
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*“Our sales team ignored 80% of MQLs. Built a Slack bot → 95% reply rate. 🤖
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Code snippet in comments.”*
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Let me know if you’d like refinements for a specific sub-niche (e.g., B2B marketing, remote leadership, mobile UX)!
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---
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**Key Adjustments for Flexibility:**
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**Key Adjustments for Flexibility:**
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- Replace technical specifics (ETL, SQL, kubectl) with domain-appropriate terms.
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- Replace technical specifics (ETL, SQL, kubectl) with domain-appropriate terms.
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- Quantify results (time, money, efficiency) for impact.
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- Quantify results (time, money, efficiency) for impact.
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- Use open loops ("read on," "thread below") to drive engagement.
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- Use open loops ("read on," "thread below") to drive engagement.
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- Keep tone conversational but professional.
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- Keep tone conversational but professional.
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Let me know if you'd like to adapt this for a specific niche (e.g., marketing, leadership, design)!
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Here’s a specialized **Remote Leadership** version of the template, optimized for LinkedIn, internal comms, or leadership blogs. It focuses on the unique challenges of managing distributed teams with measurable results:
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### **Remote Leadership Social Hooks**
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*(For hybrid/async teams, culture-building, and productivity wins)*
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#### **1. Problem → Micro-Drama**
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*"Our team syncs were just status updates. Switched to ‘async-first’ agendas—meeting time dropped 40%."*
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#### **2. Contrast → Before/After Snapshot**
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*"Old onboarding: 8 sync calls. New onboarding: 1 Loom video + self-paced docs. 92% retention at 90 days."*
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#### **3. Transfer → Borrow Authority**
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*"GitLab’s remote playbook inspired our ‘writing-first’ culture. Decision speed doubled."*
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#### **4. Plain Folks → Relatable Anchor**
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*"If your 1:1s feel like interrogations, try this ‘3-question’ format my team loves."*
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#### **5. Bandwagon → Social Proof**
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*"87% of our managers now use ‘focus time’ blocks—productivity scores up 30%."*
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#### **6. Glittering Generality → Aspirational Close**
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*"Turn ‘timezone hell’ into ‘follow-the-sun productivity.’"*
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---
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### **Template Posts**
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#### **For Async Wins:**
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*"We had 14 weekly syncs across timezones. Moved to async video updates → reclaimed 220 hours/month. 🕒
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How we made it stick without chaos (thread)."*
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#### **For Culture-Building:**
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*"Remote happy hours flopped. Launched ‘micro-bonding’ (5-min Slack huddles)—participation jumped to 80%. 💡
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The science of lightweight connection (below)."*
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#### **For Productivity:**
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*"Our engineers were drowning in pings. Set ‘maker hours’ with auto-DND → PR output increased 50%. 🚀
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Template for rolling this out (in comments)."*
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#### **For Trust Metrics:**
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*"Replaced ‘hours online’ with ‘outcomes shipped’—voluntary turnover dropped to 4%. 📉
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The 3 questions we track instead (read on)."*
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### **Key Remote-Specific Angles**
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- **Async Communication**: Loom, written docs, or tools like Slite.
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- **Timezone Hacks**: "Follow-the-sun" handoffs or overlap hours.
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- **Trust Indicators**: Outcome-based KPIs vs. surveillance.
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- **Micro-Bonding**: Lightning-quick team rituals.
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**Example Formula:**
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*"Pain point] cost us [X]. [Solution] delivered [Y]. [Open loop] + 🎯"*
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*"Timezone chaos stole 15 hrs/week. Set 4hr core overlap → projects shipped 20% faster. ⏳
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How we aligned 6 countries (thread)."*
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### **Metrics That Matter**
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- Meeting time reduction (%)
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- Onboarding completion rates
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- Voluntary turnover (%)
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- Project delivery speed
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- Async participation rates
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Need a deeper dive on any of these? For example, "async conflict resolution" or "hiring for remote-first mindsets"?
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