Update work/smma/Ads_Manager.md

work/smma/Ads_Manager.md

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+Certainly! Let's organize and streamline the information into a focused outline that highlights the most critical elements for developing an analytical dashboard in the "crawl" phase for a solo ads manager. This outline will emphasize the essential metrics to track, efficient data storage, and straightforward data collection methods, while maintaining flexibility for future scalability.
+
+### Outline for Developing an Analytical Dashboard
+
+#### 1. **Data to Track**
+
+   - **Email Marketing Platforms** (e.g., Mailchimp, AWeber)
+     - Subscriber count
+     - Email open rates
+     - Click-through rates (CTR)
+     - Conversion rates
+     - Bounce rates
+     - Unsubscribe rates
+
+   - **Web Analytics Tools** (e.g., Google Analytics)
+     - Number of sessions
+     - Duration of sessions
+     - Pages per session
+     - Bounce rate
+     - Source of traffic
+     - Conversions and goals completion
+
+   - **Advertising Platforms** (e.g., Facebook Ads, Google Ads)
+     - Impressions
+     - Clicks
+     - CTR
+     - Cost per click (CPC)
+     - Total spend
+     - Conversions from ads
+     - ROI
+
+#### 2. **Data Storage**
+
+   - **Choice of Database**: Utilize PostgreSQL for its robust ACID properties and excellent support for structured data.
+   - **Data Structures**:
+     - **Email Marketing Data**: Tables for subscribers, campaigns, opens, clicks.
+     - **Web Analytics Data**: Tables for user sessions, page views.
+     - **Advertising Data**: Tables for campaign performance, cost metrics.
+
+#### 3. **Data Collection**
+
+   - **APIs**: Use RESTful APIs from each platform to fetch data automatically.
+   - **Automation Scripting**: Implement Python scripts with cron jobs on Linux to periodically update the database.
+
+#### 4. **Scalability and Security**
+
+   - **Scalability**: Plan for potential database scaling or migration to cloud-based solutions (e.g., AWS RDS).
+   - **Security**: Implement SSL/TLS for database connections and HTTPS for dashboard security.
+
+#### 5. **Dashboard Development**
+
+   - **Tools**: Start with Metabase or Redash for creating visualizations without extensive frontend development.
+   - **Visualizations**: Focus on basic charts and graphs that display KPIs like CTR, conversion rates, and session data.
+
+#### 6. **Forward-Looking Considerations**
+
+   - **Integration Flexibility**: Design the database schema to easily accommodate new data sources.
+   - **Data Compliance**: Ensure adherence to data privacy laws like GDPR and CCPA.
+
+This organized approach provides a clear roadmap for building a scalable and effective analytical dashboard tailored to the needs of a solo ads manager, focusing on essential metrics and streamlined processes.
+
+---
+
 Focusing on the "crawl" phase for developing an analytical dashboard for a solo ads manager, we'll start by identifying the essential data you need to track from each platform, considering the best way to store this information and outlining the initial steps to set up a straightforward, scalable system.
 
 ### 1. **Data to Track**