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+# Campaign Naming Convention Guide
+
+Welcome to our comprehensive guide on how to name campaigns effectively. Adhering to these conventions ensures that we maintain consistency and clarity across all campaigns.
+
+## Table of Contents
+
+- [Campaign Naming Convention Guide](#campaign-naming-convention-guide)
+  - [Table of Contents](#table-of-contents)
+  - [1. Purpose of Naming Conventions](#1-purpose-of-naming-conventions)
+  - [2. Components of a Campaign Name](#2-components-of-a-campaign-name)
+    - [Key:](#key)
+  - [Demographics-based:](#demographics-based)
+  - [Interests-based:](#interests-based)
+  - [Behaviors-based:](#behaviors-based)
+  - [Purchase-based:](#purchase-based)
+  - [Others (more niche, often industry-specific):](#others-more-niche-often-industry-specific)
+  - [3. Examples](#3-examples)
+  - [4. Do's and Don'ts](#4-dos-and-donts)
+    - [Do's:](#dos)
+    - [Don'ts:](#donts)
+  - [5. Updates and Revisions](#5-updates-and-revisions)
+
+<a name="purpose"></a>
+
+## 1. Purpose of Naming Conventions
+
+Maintaining a standardized naming convention serves to:
+
+- Ensure clarity and quick understanding of campaign specifics.
+- Make reporting and analytics more streamlined.
+- Enhance collaboration among team members.
+
+<a name="components"></a>
+
+## 2. Components of a Campaign Name
+
+Every campaign name should follow this structure:
+
+`[Campaign Identifier]-[Objective]-[Platform]-[Geo]-[Audience Segment]-[Bidding Strategy]-[Ad Format]-[Date]`
+
+### Key:
+
+- **[Campaign Identifier]**:
+
+  - Description: A unique alphanumeric code for the campaign. This helps in quickly distinguishing campaigns at a glance.
+  - Examples:
+    - `F151`
+    - `B209`
+
+- **[Objective]**:
+
+  - Description: This defines the main goal or purpose of the campaign.
+  - Examples:
+    - `Leads` for Lead Generation
+    - `Awareness` for Brand Awareness
+    - `Conversions` for online sales or sign-ups
+    - `Traffic` for website visits
+
+- **[Platform]**:
+
+  - Description: The online platform or medium where the ad is running.
+  - Examples:
+    - `FB` for Facebook
+    - `IG` for Instagram
+    - `TW` for Twitter
+    - `YT` for YouTube
+    - `PIN` for Pinterest
+
+- **[Geo]**:
+
+  - Description: Target geographical location or region for the campaign.
+  - Examples:
+    - `US` for United States
+    - `UK` for United Kingdom
+    - `CA` for Canada
+    - `WW` for Worldwide
+
+- **[Audience Segment]**:
+
+  - Description: A representation of the specific audience you're targeting. This can be based on demographics, interests, behaviors, etc.
+
+## Demographics-based:
+
+- **YA** or **YAdults**: Young Adults (typically aged 18-24)
+- **MA**: Millennial Adults (typically aged 25-40)
+- **GZ**: Gen Z (post-millennials, typically teenagers to early 20s)
+- **GX**: Gen X (typically aged 41-54)
+- **BB**: Baby Boomers (typically aged 55-75)
+- **SG**: Single
+- **MC**: Married with Children
+- **MNC**: Married without Children
+- **EMP**: Employed
+- **STU**: Students
+- **RET**: Retirees
+
+## Interests-based:
+
+- **FA**: Fitness Aficionados
+- **TE**: Tech Enthusiasts
+- **FAF**: Fashion Followers
+- **FB**: Foodies or Food Bloggers
+- **GE**: Gamers/Esports Enthusiasts
+- **TN**: Travel Nuts or Travel Enthusiasts
+- **AR**: Art and Craft Enthusiasts
+- **MH**: Music Heads or Music Lovers
+- **BF**: Book Fanatics
+- **OE**: Outdoor Enthusiasts (hiking, camping, etc.)
+
+## Behaviors-based:
+
+- **OS**: Online Shoppers
+- **BR**: Blog Readers
+- **VS**: Video Streamers
+- **PodL**: Podcast Listeners
+- **NR**: News Readers
+- **SHP**: Stay-at-home Parents
+- **YP**: Young Professionals
+- **MB**: Mobile App Users
+
+## Purchase-based:
+
+- **HI**: High spenders or High-Income Individuals
+- **BS**: Bargain Seekers
+- **LP**: Luxury Purchasers
+- **FS**: Frequent Shoppers
+- **RS**: Rare or Infrequent Shoppers
+
+## Others (more niche, often industry-specific):
+
+- **PE**: Pet Enthusiasts
+- **DIY**: Do-It-Yourselfers
+- **GAR**: Gardening Enthusiasts
+- **HG**: Home & Garden
+- **EA**: Environmental Advocates
+- **VA**: Veganism Advocates
+- **HE**: Health and Wellness Advocates
+- **SR**: Spirituality and Religion Enthusiasts
+- **SP**: Sports Enthusiasts
+
+- **[Bidding Strategy]**:
+
+  - Description: The chosen bidding approach for the ad campaign. This dictates how you'll pay for user interactions.
+  - Examples:
+    - `CPC` for Cost Per Click
+    - `CPA` for Cost Per Acquisition
+    - `CPM` for Cost Per 1,000 Impressions
+    - `CPV` for Cost Per View (for video ads)
+
+- **[Ad Format]**:
+
+  - Description: Specific format or type of the advertisement being used.
+  - Examples:
+    - `Vid` for Video Ads
+    - `Car` for Carousel Ads
+    - `Img` for Image Ads
+    - `Sto` for Stories
+
+- **[Date]**:
+  - Description: The commencement date of the campaign. This helps in differentiating between different campaigns that may have similar objectives or targets but start at different times.
+  - Format: `MMYYYY`
+  - Examples:
+    - `092023` for September 2023
+    - `122023` for December 2023
+
+<a name="examples"></a>
+
+## 3. Examples
+
+- `F151-Leads-FB-US-SA-CPC-Vid-092023`
+- `B202-Awareness-IG-UK-YP-CPM-Car-102023`
+
+<a name="dos-donts"></a>
+
+## 4. Do's and Don'ts
+
+### Do's:
+
+- Always use hyphens `-` as separators.
+- Stick to the established acronyms for each component.
+- Refer back to this guide if unsure.
+
+### Don'ts:
+
+- Avoid using spaces in campaign names.
+- Don't use ambiguous acronyms. Ensure clarity.
+- Don't skip any component unless it genuinely does not apply.
+
+<a name="updates"></a>
+
+## 5. Updates and Revisions
+
+This guide may undergo updates to reflect our evolving needs. Any updates will be recorded in this section with a date for reference.
+
+---
+
+_Last Updated: September 2023_