2.1 KiB
2.1 KiB
Looking at the Google Analytics training document, here's an outline focusing on the foundational primitive concepts that everything else builds upon:
Google Analytics Primitives: Core Concepts Outline
1. Tracking Fundamentals
- What is the tracking code and why it matters
- How the tracking code communicates between your site and Analytics
- The concept of page tracking vs. event tracking
- First-party cookies: what they are and how they work
2. Account Structure
- Account hierarchy: Account → Profile → Reports
- The relationship between AdWords and Analytics accounts
- User access levels and permissions
3. Core Metrics (Building Blocks)
- Visit: A session of user interaction with your site
- Page View: A single page load
- Visitor: A unique user (tracked via cookies)
- Source: Where traffic originates from
- Referral: The specific link or site that sent the visitor
4. URLs and Web Addresses
- Understanding URL structure (protocol, domain, path)
- Default pages and how Analytics reconciles them
- Dynamic URLs vs. static URLs
- Subdomains and subdirectories
5. Goals (The Foundation of Conversion Tracking)
- What defines a goal (a specific page = completed action)
- The goal page as the endpoint
- Goal value: assigning worth to conversions
- The four goal slots per profile
6. Funnel Concept
- Funnel as a series of sequential pages
- Entrance points (where users enter the funnel)
- Exit/abandonment points (where users leave)
- Steps as individual pages in the journey
7. Tagging and Attribution
- What "tagging" means (marking URLs to track their source)
- Auto-tagging: automatic keyword tracking
- Why proper tagging matters for attribution
8. E-commerce Primitives
- Transaction: a completed purchase event
- Order: individual items within transactions
- The receipt/thank-you page as the transaction endpoint
Does this outline capture what you're looking for? Would you like me to create a full reference document based on these primitive concepts, or would you prefer a different approach?