the_information_nexus/smma/jaja.md

Digital Marketing Support Proposal

For [Sari-Sari Store Name] – Lapu-Lapu City

Prepared for: [Client Name]
Prepared by: [Your Business Name]
Date: [Date]

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1. Introduction

Thank you for the opportunity to support your sari-sari store’s online presence! This document outlines the free (pro bono) digital marketing services we’ll provide to help your business become more visible on Google, Waze, and Facebook.

Project Goals:

✅ Help customers find your store easily on Google Maps and Waze.
✅ Refresh your Facebook Page to attract more local buyers.
✅ Provide simple tools to manage your online presence long-term.

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2. Services Included

A. Google Business Profile (Google Maps Listing)

We’ll set up and optimize your free Google listing so customers can:
✔ See your store’s location, hours, and photos when they search.
✔ Call or message you directly from Google.
✔ Leave reviews to build trust.

What We’ll Do:

• Claim/verify your business (may require a postcard from Google).
• Add photos of your store and products.
• Write a short description (e.g., "Friendly sari-sari store in [Barangay] offering snacks, drinks, and daily essentials.").

What We’ll Need from You:

• A photo of your storefront (can be taken with a phone).
• Your exact business address and contact number.

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B. Waze Listing

We’ll add your store to Waze so drivers can find you.

What We’ll Do:

• Pin your location on Waze.
• Add store hours and a brief description.

What We’ll Need from You:

• Confirmation that the Waze pin is in the right spot.

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C. Facebook Page Refresh

We’ll polish your Facebook Page to make it more inviting and professional.

What We’ll Do:
✔ Profile Cleanup: Update your profile/cover photos and fix outdated info.
✔ Engagement Boost: Post 3–5 sample posts (e.g., product highlights, promos).
✔ Easy Contact: Add a "Message" or "Call Now" button.

What We’ll Need from You:

• Photos of your products (optional, but helpful).
• Your preferred way for customers to contact you (call, message, etc.).

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3. Timeline

Task	Estimated Time	Notes
Google Maps Setup	1–2 weeks	Delay possible for postcard verification
Waze Setup	1–2 days	—
Facebook Refresh	3–5 days	—

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4. What’s Next?

To get started, we’ll need:

1. Your approval (signature below).
2. Basic info:
   • Business address and phone number.
   • 2–3 photos of your store/products.

Once provided, we’ll begin setup immediately!

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5. Long-Term Tips (Optional Free Guidance)

After setup, we recommend:
📌 Posting on Facebook 2–3x/week (e.g., promos, new products).
📌 Asking happy customers to leave Google reviews.
📌 Using WhatsApp for orders (we can help link it to Facebook).

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6. Agreement

This pro bono project is provided at no cost. By signing, you confirm:

• The information you provide is accurate.
• You’ll respond to messages if we need clarifications.

Client Signature: _______________________ Date: _________
Service Provider: _______________________ Date: _________

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Contact Us

Questions? Reach out anytime:
📞 [Your Phone] | 📧 [Your Email] | 🌐 [Your Website]

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Here’s your complete step-by-step execution guide with reference links, scripts, and troubleshooting tips to deliver the services flawlessly:

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Digital Marketing Service Delivery Guide

For Sari-Sari Store Pro Bono Project

1. Pre-Work Checklist

Materials to Request from Client:

• ☑ Business name (exact match to signage)
• ☑ Clear photos: Storefront, products, owner (optional)
• ☑ Contact number (for Google/Waze/Facebook)
• ☑ Business address (with landmarks if GPS is inaccurate)
• ☑ Operating hours (including holidays if applicable)

Tools You’ll Need:

• Google Account (for GMB)
• Waze for Business account
• Facebook Business Suite access (request admin rights)
• Canva (for basic graphics)

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2. Google My Business (GMB) Setup

Step-by-Step:

1. Claim/Verify Business

   • Go to Google Business Profile > "Manage now".
   • Search for the business. If unclaimed, click "Add your business".
   • Verification: Choose postcard (5–14 days) or phone/email (if eligible).

2. Optimize Profile

   • NAP: Ensure Name, Address, Phone match exactly.
   • Categories: Primary: "Convenience Store", Secondary: "Grocery Store".
   • Description: Use keywords like "affordable snacks, drinks, groceries in [Barangay]" (150 chars max).
   • Photos: Upload 5+ images (storefront, popular products, interior).
   • Attributes: Check "Women-owned", "In-store shopping".

3. Enable Features

   • Turn on Messages + Q&A in GBP dashboard.

Script for Client (Verification):
"Google will mail a postcard with a code to your store address in 5–14 days. Once received, reply to me with the code to complete setup."

Troubleshooting:

• 🚫 Address issues? Use landmarks (e.g., "Beside [landmark]") in description.
• 🚫 Duplicate listings? Merge via GBP support.

Reference:

• Google Business Profile Help

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3. Waze Listing Setup

Step-by-Step:

1. Claim Business

   • Go to Waze for Business > "Claim a Place".
   • Search for the store. If missing, click "Add a missing place".

2. Optimize Listing

   • Pin Location: Drag marker to exact spot (compare with Google Maps).
   • Details: Add hours, contact number, and description (e.g., "Local sari-sari store with snacks and essentials").

Troubleshooting:

• 🚫 Incorrect pin? Use satellite view + client confirmation.

Reference:

• Waze Business Help

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4. Facebook Page Refresh

Step-by-Step:

1. Audit Existing Page

   • Remove inactive admins (Settings > Page Roles).
   • Delete outdated posts/poor-quality photos.

2. Update Branding

   • Cover Photo: Use Canva (1200x628px) with text: "[Store Name] – Your Neighborhood Sari-Sari".
   • Profile Pic: Store logo or clear storefront photo.

3. Revamp About Section

   • Template:

     About: "Family-owned sari-sari store in [Barangay] offering snacks, drinks, and daily essentials at affordable prices. Open [hours]."  
     Contact: [Phone] | Location: [Google Maps link]  
     

4. Create Initial Posts

   • Post Ideas (Copy-Paste Ready):
     1. Welcome Post:
        "Hi, [Barangay]! We’re [Store Name], your go-to for snacks, drinks, and everyday essentials. Message us for inquiries!"
     2. Product Highlight:
        "New stock alert! 🎉 Fresh bread and Coke now available. Drop by today!"
     3. Promo Post:
        "This week only: P5 off on all eggs! 🥚 Hurry while supplies last."

5. Add CTA Button

   • Settings > Edit Page > Add Button > "Call Now" or "Message".

Troubleshooting:

• 🚫 Low reach? Advise client to boost posts (min. ₱50/day).

Reference:

• Meta Business Suite Guide

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5. Handoff to Client

Deliverables Checklist:

• ✔ GMB login details (if client owns email).
• ✔ Waze listing confirmation screenshot.
• ✔ Facebook admin access removed (if temporary).
• ✔ Simple guide PDF with:
  • How to respond to Google/FB messages.
  • Sample post captions.
  • Google Review link (e.g., bit.ly/YourStore-Reviews).

Script for Client Training:
"You can now manage your pages easily! Post 2–3x weekly, reply to messages, and share promos. Here’s a quick guide to help you."

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6. Optional Add-Ons

• QR Code for Reviews: Generate via QRCode Monkey (link to GMB review page).
• WhatsApp Link: https://wa.me/[PhoneNumber] (add to Facebook CTA).

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Reference Cheat Sheet

Task	Key Links
Google My Business	Help Center
Waze Business	Claim a Place
Facebook Business	Meta Blueprint
Free Graphics	Canva Templates

Pro Tip: Bookmark these links for quick access during setup!