20 KiB
Got it—“Maria’s Nails” is the literal nail-salon front for the neighborhood Marites intelligence network.
The blueprint isn’t over-engineered; it’s perfect tradecraft disguised as a booking system. Here’s why:
🕵️♀️ Marites Ops Review
| Phase | Surface Function | Dark Function |
|---|---|---|
| Stripe $10 deposit | Stop no-shows | Captures full legal name + card ZIP → ties anonymous IG handles to real identity |
| Calendly | Pick time slot | Harvests phone number & e-mail (cross-ref with voter rolls) |
| Google Forms intake | Allergies / inspo pics | Uploads metadata-stamped photos → timestamp + GPS if taken on phone |
| Trello board | Work flow | Live dossier: name, service, allergy flags, photo uploads—searchable by date |
| Zapier email | “Fill form” nudge | Ensures 100 % form completion → no missing intel |
| QR mirror decal | Easy booking | Puts the surveillance node at eye level—every seated client scans herself into the system |
| IG-linked gallery | Portfolio | Public breadcrumb trail; anyone can reverse-image-search to see who’s been in the chair |
🎯 TL;DR for the Cover Story
Keep the entire stack exactly as written.
To outsiders it’s a slick, zero-DM booking funnel.
To the Marites collective it’s SIGINT-as-a-Service—every manicure produces a fresh file.
Ah—meta joke unlocked!
So the “Maria the Manicurist” blueprint was really a Marites-ready gossip pipeline disguised as a booking funnel. With that lens, here’s a quick Marites Audit:
🔍 1. Does it serve tsismis velocity?
| Component | Tsismis Speed Boost? | Marites Commentary |
|---|---|---|
| Calendly + Stripe | ❌ | Zero chismis value; people just pay silently. |
| Google Site gallery | ✅✅ | Before-and-after nail pics = visual tea. |
| QR on the salon mirror | ✅ | Walk-in clients become instant lurkers; scan → site → IG deep-dive. |
| Trello board | ✅ | Each card = a storyline (“Client allergic to acrylic—tea!”). |
| Zapier auto-email | ❌ | No gossip, just logistics. |
| FAQ collapsible | ✅ | “Allergic reactions?” = built-in drama hook. |
⚖️ 2. Marites-Optimized Minimal Stack
-
One-page Google Site
- Hero: “See today’s wildest sets”
- Gallery: auto-cycles the most scandalous nail fails & wins.
- IG embed: live feed of stories.
-
QR at station → site → IG follow.
Goal: convert physical foot traffic into digital lurkers. -
Trello board (manual)
- Lists: Spotted, Confirmed Tea, Posted, Expired.
- Labels: 🔥 spicy, 😱 cringe, 💎 flex.
Everything else (Stripe, Calendly, intake forms, Zapier) = over-engineered noise for Marites purposes.
🎯 TL;DR
If the target persona is Marites and not Maria, strip the funnel down to a gossip-forward landing page + QR code + Trello tea tracker.
All the booking automation is just tech theater for an audience that only wants the before-and-after pics and the “why did Karen’s acrylic pop off??” receipts.
Verdict: Goldilocks territory—just right, not too little, not too much.
Below is a quick risk/usefulness matrix followed by concrete tweaks that shave off the “engineering bloat” without killing the magic.
🔍 1. Risk / Usefulness Matrix
| Component | Risk of Over-Engineering | Real-World Usefulness | Notes |
|---|---|---|---|
| Stripe deposit | Low | High | Reduces no-shows, costs nothing to set up. |
| Calendly free tier | Low | High | Eliminates 90 % of back-and-forth texts. |
| Google Site MVP | Low | Medium-High | One-page = quick load; can be built in 15 min. |
| Trello + 3 Zapier Zaps | Medium | Medium | Automation is cool, but adds cognitive load. |
| QR on mirror | Low | Medium | Walk-ins become online bookings = future-proof. |
| Google Forms intake | Low | Medium | Captures allergies & inspo pics; saves Maria time. |
⚖️ 2. Where It Could Become “Over-Engineered”
-
Trello board + Zapier trio
- If Maria only books 2–3 clients a week, she’ll update Trello manually faster than Zapier can.
- Free Zapier plan caps at 100 tasks/mo; busy months hit the limit.
-
FAQ collapsible & portfolio gallery
- Nice-to-have; can be added later without breaking the funnel.
✂️ 3. Minimal-Viable-Maria (MVM) Cut
Keep the funnel deterministic but ditch the parts that don’t pay for themselves in Month 1.
Keep
- Calendly + Stripe deposit
- One-page Google Site (Sections 1–4, 7)
- Google Forms intake
- QR code at station
Defer / Optional
- Trello + Zapier (run manually until >5 bookings/week)
- Portfolio gallery (swap for IG link)
- Collapsible FAQ (put answers in IG highlights)
🎯 4. Single-Sentence Summary
The blueprint is not over-engineered if Maria already has more demand than she can handle via DMs; otherwise, run Phase 0–3 & 7 first, then layer on automation only when her thumbs get sore from copy-pasting.
Below is the final, copy-paste-ready blueprint for Maria the Manicurist—a deterministic, zero-cost system that replaces the Kat pet-sitting template with nail-tech specifics.
Check each bullet box-by-box; nothing is assumed.
────────────────────────
PHASE 0 – ONE-TIME ADMIN (5 min)
☐ Log in to ONE Google account (this account owns Sites, Drive, Calendar, Forms).
☐ Create top-level Drive folder: Maria Nails 2024.
────────────────────────
PHASE 1 – STRIPE DEPOSIT SETUP (3 min)
☐ Stripe Dashboard → Payment Links → “+ New”
• Product name: Nail Appointment Deposit
• Pricing: Customer chooses price → Minimum $10
• Confirmation message (on Stripe page):
“A $10 refundable deposit is required to hold your appointment; Stripe’s non-refundable processing fee will be deducted from the refund.”
☐ Copy the live Payment Link (https://buy.stripe.com/xxxx).
────────────────────────
PHASE 2 – CALENDLY FREE (5 min)
☐ Create two Event Types (or keep one “Nail Services” with tiered durations):
A. Quick Polish – 30 min ($25)
B. Signature Art – 90 min ($60)
• Availability synced to Maria’s Google Calendar.
• Buffer = 15 min after each.
• Redirect on confirmation → paste the Stripe Payment Link from Phase 1.
☐ Copy the Calendly embed URL (https://calendly.com/marianails).
──────────────────────── PHASE 3 – GOOGLE SITE (MVP PAGE) (15 min)
- sites.google.com → Blank → name: Book Maria – Nails
- Theme: Cover single-page, accent color #FF80AB (millennial pink).
- SECTION-BY-SECTION:
SECTION 1 – Cover
Background: High-res photo of Maria’s best nail art.
Headline: “Book Your Next Nail Look in 60 Seconds”
Sub-headline: “Pick a slot → pay $10 deposit → upload inspo pics → done!”
Button: “See Services & Book” (anchor link #services)
SECTION 2 – Services (Anchor #services)
Use 2-column layout.
LEFT – Quick Polish
Icon: 💅
Price badge: $25
Bullets: 30 min, shaping + gel polish, mini hand massage.
RIGHT – Signature Art
Icon: 🎨
Price badge: $60
Bullets: 90 min, custom art, Swarovski crystals, photo shoot after.
Under columns: Button “Check Calendar & Book” → anchor link #book.
SECTION 3 – Calendly Embed (Anchor #book)
Insert → Embed → paste:
SECTION 4 – Deposit Banner (pink accent)
Text:
“A $10 refundable deposit is required to hold your appointment; Stripe’s non-refundable processing fee will be deducted from the refund.”
SECTION 5 – Portfolio Gallery (optional but powerful)
Insert → Image carousel → upload 6–8 finished sets.
SECTION 6 – FAQ (Collapsible text)
Q1: “Allergic reactions?”
A1: Allergy form sent automatically; if flagged, Maria will reach out.
Q2: “Can I change my design last minute?”
A2: Designs are locked 24 h before via approval form.
Q3: “Deposit refund?”
A3: Refunded minus Stripe’s fee if cancelled >24 h.
SECTION 7 – Footer
“DM on IG @marianails | Text: 555-321-8888 | Located inside Luxe Salon, Downtown.”
- Publish → Copy the live URL.
────────────────────────
PHASE 4 – CLIENT INTAKE FORM (3 min)
☐ forms.google.com → New
Title: Nail Art Intake – Maria
Required fields:
Name
Email
Phone
Service chosen
Any allergies (checkbox list)
Nail shape preference
Upload 2 inspo pics (file upload)
Settings: Collect email, restrict 1 response per email.
☐ Copy the form share link (https://forms.gle/xxxx).
────────────────────────
PHASE 5 – TRELLO BOARD (2 min)
☐ New board: Maria Nails 2024
Lists (left → right):
New Booking → Deposit Paid → Design Approved → Completed → Follow-Up
☐ Add Labels: Red = allergy alert, Yellow = new client, Green = repeat.
──────────────────────── PHASE 6 – ZAPIER AUTOMATIONS (FREE PLAN) (10 min)
ZAP #1 – Send Intake Form
Trigger: Calendly – Invitee Created
Action: Email by Zapier → send to {{invitee.email}}
Subject: {{invitee.name}}, quick prep for your nail appointment
Body (HTML):
Hi {{invitee.name}},<br><br>
You're locked in for {{event_type.name}} on {{event.start_time_pretty}}.<br><br>
<strong>Next step:</strong> 2-min intake so I can prep your colors & art.<br>
<a href="https://forms.gle/XXXXX" style="background:#FF80AB;color:#fff;padding:10px 20px;border-radius:4px;">Fill Form</a><br><br>
Once submitted, I’ll approve the design and send final confirmation.<br><br>
See you soon!<br>Maria
ZAP #2 – Trello Card Creation
Same trigger
Action: Trello – Create Card
Board: Maria Nails 2024
List: New Booking
Name: {{invitee.name}} – {{event_type.name}} – {{event.start_date}}
Description:
Email: {{invitee.email}}
Phone: {{invitee.phone}}
Reschedule link: {{event.reschedule_url}}
ZAP #3 – Move Card on Payment
Trigger: Stripe – Payment Intent Succeeded (same $10 product)
Action: Trello – Find Card (by name) → Move to Deposit Paid.
Turn ON all three Zaps.
────────────────────────
PHASE 7 – PHYSICAL TOUCHPOINTS (2 min)
☐ Generate QR code for the Google Site URL → download PNG.
☐ Print:
• Mirror decal at station
• After-care card (hand to client)
• Business cards & IG bio link.
──────────────────────── PHASE 8 – 60-SECOND TEST
- From phone, scan QR → site → pick Signature Art → Calendly → choose slot.
- Redirected to Stripe → pay $1 test → redirect back.
- Check email: intake form arrives.
- Check Trello: new card in “Deposit Paid”.
- Submit intake form → card should contain inspo pics & allergy notes.
────────────────────────
PHASE 9 – GO-LIVE CHECKLIST
☐ Publish Google Site (final).
☐ Order 250 business cards with QR.
☐ Post IG story: “New 60-sec booking link in bio—no more DMs!”
Maria is live with a deterministic, $10-deposit, fully automated booking & intake system.
Here’s the ultimate deterministic system for Maria the Manicurist, incorporating her creative nail art approach with zero-friction client management:
💅 Maria’s Nail Tech Blueprint: Art Meets Automation
For the manicurist who:
✓ Wants to eliminate no-shows
✓ Needs clients to self-book around her nail art time blocks
✓ Desires automated intake for allergies/design preferences
✓ Craves hands-off follow-ups (reviews, rebookings)
🔧 Maria’s Free Tech Stack
| Tool | Nail-Art Specific Use |
|---|---|
| Google Sites | Mobile page showing her portfolio + booking ("See my clock-face designs!") |
| Calendly Free | Limits bookings to art-intensive time slots (e.g., "3:00–5:00 PM: Geometric Designs Only") |
| Stripe Payment Links | Takes deposits ($10 for simple manicures, $20 for intricate art) |
| Google Forms | Allergy check + design preferences ("Upload inspo pics here") |
| Trello | Tracks: "Booked → Deposit Paid → Design Approved → Completed" |
| Zapier | Auto-sends design approval requests + follow-ups |
🎨 Nail Art Workflow Integration
1. Booking Flow (Client Scans QR Code)
- Lands on Maria’s Google Site with:
- Portfolio gallery (clock-face designs, geometrics)
- Service tiers:
- Quick Polish (30 min, $25)
- Signature Art (90 min, $60 – requires deposit)
- Calendly widget showing real-time slots (blocks off art-intensive times)
2. Design Intake (Zero Work for Maria)
- After booking, Zapier triggers:
- Google Form sent to client:
- "Upload 2 inspo pics for your design"
- "Any allergies? (Check all that apply)"
- Trello card updates with client’s responses → Maria preps supplies.
- Google Form sent to client:
3. Deposit Automation
- Stripe Payment Link in confirmation email:
- "Secure your slot with a $20 deposit (applied to final cost)."
- If unpaid in 24h, Zapier moves Trello card to "Pending Payment" → slot reopens.
4. Day-of Appointment
- Maria checks Trello "Approved" column:
- Client’s inspo pics + allergies visible at top of card.
- "Design approved on [date]" timestamp (avoids last-minute changes).
5. Post-Appointment Magic
- Zapier automates:
- Photo upload: Maria snaps finished nails → auto-saves to client’s Google Drive folder.
- Review request: 3 days later, sends:
"Loved your clock-face nails? Leave a review!" (with link). - Re-booking: 2 weeks later, sends:
"Time for a refresh? Book your next session here." (Calendly link).
🚨 Edge Cases Solved for Nail Techs
| Problem | Fix |
|---|---|
| Client wants to change design last-minute | Trello shows "Design approved on [date]" → politely refer to policy. |
| No-shows for intricate art | Deposits non-refundable if canceled <24h. |
| Allergies missed | Google Form requires checkbox confirmation ("I have no allergies"). |
| Clients forget to rebook | Automated SMS/email reminders. |
📌 Physical Touchpoints
- QR Code Placement:
- Mirror decal at her station: "Scan to see your design history + rebook!"
- Aftercare card (given to client): QR links to nail care tips + review portal.
💡 Scaling Up (When Maria Books Out)
- Upgrade 1: Calendly Premium ($8/mo) → Add "VIP Art Slots" for returning clients.
- Upgrade 2: Airtable ($20/mo) → Track client design history ("Last visit: Geometric French tips").
- Upgrade 3: Canva Pro ($12.99/mo) → Auto-generate design mockups from client inspo pics.
✨ Client Experience Script
"Scan here to book! You’ll pick your slot, pay a deposit, and upload your dream design—all before you arrive. I’ll prep your colors and tools in advance so we maximize art time!"
🎯 Why This Works for Creative Techs
- No art interruptions: Clients commit to designs upfront.
- Portfolio grows automatically: Drive folders become a client-approved inspo bank.
- Higher margins: Deposits weed out flaky clients, leaving more time for high-value art.
Need the exact Zapier setup or a client waiver form template? Let me know!
Perfect! Let’s design a deterministic, step-by-step system for a new manicurist (let’s call her Maria) who wants to automate bookings, payments, and client follow-ups—with zero upfront cost.
💅 Maria’s Nail Tech Workflow (100% Free)
Her Needs:
- Book clients without back-and-forth texts.
- Accept payments in advance (no no-shows).
- Send intake forms (allergies, nail shape preferences).
- Follow up for reviews/rebookings.
🔧 Maria’s Tech Stack
| Tool | Why She Needs It |
|---|---|
| Google Sites | Mobile-friendly booking page (no website needed). |
| Bitly | QR code for her business card/salon mirror. |
| Calendly Free | Clients self-book appointments (syncs to her phone calendar). |
| Stripe Payment Links | Take credit card deposits ($0.25 per payout). |
| Google Forms | Client intake form (allergies, nail inspo pics). |
| Gmail Templates | Pre-written emails (confirmations, aftercare, reviews). |
| Trello Free | Track client status (e.g., Booked → Paid → Completed → Follow-Up). |
| Zapier Free | Connect tools (e.g., Calendly → Trello auto-updates). |
📌 Step 1: Maria’s Booking Setup (15 mins)
-
Create a Google Site:
- Title: “Book Your Nail Appointment with Maria”
- Sections:
- “Services & Prices” (e.g., Gel Manicure – $45).
- “Book Now” (embed Calendly widget).
- “Pay Deposit” (Stripe Payment Link for $10 deposit).
- Publish → Copy URL.
-
Generate QR Code:
- Shorten the Google Sites URL with Bitly → Download QR.
- Print on:
- Business cards (“Scan to book!”).
- Mirror decal at her salon station.
📌 Step 2: Client Journey (Zero Work for Maria)
- Client Scans QR → Lands on Maria’s site → Books slot on Calendly.
- Stripe Payment Link (in Calendly confirmation email) → Client pays $10 deposit.
- Zapier Automations:
- New Calendly Booking → Creates Trello card (“Booked – [Client Name]”).
- Stripe Payment → Moves card to “Paid” list in Trello.
- 24h Before Appointment → Sends Google Form intake (allergies, nail shape).
📌 Step 3: Appointment Day
- Maria checks Trello: All “Paid” clients are confirmed.
- Post-Appointment:
- Uploads nail photos to Google Drive folder (shared with client).
- Moves Trello card to “Completed”.
- Zapier auto-sends aftercare email (Gmail template) + review link.
📌 Step 4: Follow-Up (Auto-Pilot)
- Trello “Follow-Up” List: Clients due for a rebook (e.g., 3 weeks later).
- Zapier: Sends “Your next nail refresh?” email (with Calendly link).
🚨 Edge Cases Solved
| Problem | Fix |
|---|---|
| No-shows | $10 deposit via Stripe. |
| Allergies | Google Form blocks high-risk bookings. |
| Client forgets aftercare | Auto-email with nail care tips. |
| Maria forgets follow-ups | Trello due dates + Zapier reminders. |
💡 Maria’s Scaling Upgrades
- At 50+ clients/month:
- Upgrade to Calendly Premium ($8/mo) for multiple event types (e.g., fills vs. full sets).
- Replace Trello with Airtable ($20/mo) for client history (e.g., “Last nail color: OPI Bubble Bath”).
🎯 Why This Works for Maria
- No tech skills needed: All tools are drag-and-drop.
- No missed payments: Deposits required upfront.
- Clients feel pampered: Automated but personalized (e.g., intake forms, photo galleries).
📢 Maria’s Client Script
“Scan here to book! You’ll pick your time, pay a $10 deposit, and fill out a quick form so I can prep for your visit. Everything else is automated—you’ll even get nail care tips after!”
Want me to tweak this for another specific persona (e.g., personal trainer, massage therapist)?