2.7 KiB
2.7 KiB
Metrics Analysis 📊
Click-Through Rate (CTR) 📈
- Average CTR: 4.74%
- Median CTR: 3.58%
- Standard Deviation of CTR: 9.33
Cost Per Click (CPC) 💸
- Average CPC: $0.91
- Median CPC: $0.19
- Standard Deviation of CPC: $2.21
CTR and CPC by Age and Gender 🧑👩
| CTR (all) | CPC (cost per link click) | |
|---|---|---|
| ('18-24', 'female') | 12.0719 | 0.122965 |
| ('18-24', 'unknown') | 9.81879 | 0.0724817 |
| ('45-54', 'female') | 7.9623 | 0.424197 |
| ('65+', 'female') | 7.76126 | 0.885667 |
| ('55-64', 'female') | 6.98624 | 0.766444 |
| ('35-44', 'female') | 5.96382 | 1.42138 |
| ('35-44', 'unknown') | 5.70579 | 0.196234 |
| ('65+', 'unknown') | 5.16664 | 0.190216 |
| ('25-34', 'unknown') | 5.02431 | 0.209776 |
| ('45-54', 'unknown') | 4.99337 | 0.164892 |
| ('55-64', 'unknown') | 4.52903 | 0.177697 |
| ('25-34', 'female') | 4.0544 | 0.308196 |
| ('45-54', 'male') | 3.68302 | 1.14571 |
| ('55-64', 'male') | 3.4932 | 0.941405 |
| ('65+', 'male') | 3.4539 | 1.56317 |
| ('25-34', 'male') | 2.77078 | 0.814206 |
| ('35-44', 'male') | 2.56635 | 1.89056 |
| ('18-24', 'male') | 1.92498 | 0.538696 |
Correlation Analysis 🔍
| CTR (all) | CPC (cost per link click) | Reach | Impressions | Clicks (all) | |
|---|---|---|---|---|---|
| CTR (all) | 1 | -0.174305 | -0.0217465 | -0.0162458 | -0.00428853 |
| CPC (cost per link click) | -0.174305 | 1 | 0.0229381 | 0.0037569 | -0.0365586 |
| Reach | -0.0217465 | 0.0229381 | 1 | 0.999128 | 0.988359 |
| Impressions | -0.0162458 | 0.0037569 | 0.999128 | 1 | 0.993431 |
| Clicks (all) | -0.00428853 | -0.0365586 | 0.988359 | 0.993431 | 1 |
Key Insights 🗝️
- The highest average CTR is observed in the 18-24 female group.
- The lowest average CPC is observed in the 18-24 unknown group.
- There is a -0.17 correlation between CTR and CPC.