the_information_nexus/work/smma/tools.md

Website Audit

OpenVAS

• Open-Source: Yes
• Unique Feature: Detailed vulnerability reports to help secure server setups.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Scanning server setups for security vulnerabilities to ensure robust security for websites.
• Official Website: OpenVAS

OWASP ZAP

• Open-Source: Yes
• Unique Feature: Automated scanners along with various tools that allow manual testing.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Finding vulnerabilities in web applications, helping to secure websites from potential threats.
• Official Website: OWASP ZAP

Nikto

• Open-Source: Yes
• Unique Feature: Performs comprehensive tests against web servers for multiple items, including potentially dangerous files and outdated versions.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Scanning web servers to find potential issues and vulnerabilities.
• Official Website: Nikto on GitHub

SEO Audit

SEOmatic

• Open-Source: Yes (partially, there is a Pro version with more features)
• Unique Feature: Complete SEO tool, offering rich snippets and SEO customizations for each entry.
• Self-Hosted: Yes (it is a plugin for Craft CMS)
• Linux Compatible: Yes
• Cost: Free with a Pro version available
• Use Case: Optimizing a website's SEO by providing a comprehensive set of tools and features.
• Official Website: SEOmatic

Yoast SEO

• Open-Source: Partially (There is a premium version with more features)
• Unique Feature: Provides SEO analysis and readability analysis to optimize content.
• Self-Hosted: Yes (WordPress plugin)
• Linux Compatible: Yes
• Cost: Free with a premium version available
• Use Case: Helping users create SEO-friendly content and improve the SEO score of their websites.
• Official Website: Yoast SEO

Tech Stack Analysis

BuiltWith

• Open-Source: No
• Unique Feature: Allows you to find out what technology websites are built with.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Analyzing the technology stack of websites to gain insights and competitive intelligence.
• Official Website: BuiltWith

Wappalyzer

• Open-Source: Partially (The core library is open-source)
• Unique Feature: Identify technology on websites.
• Self-Hosted: No
• Linux Compatible: Yes (Browser extension)
• Cost: Freemium
• Use Case: Identifying the technologies used on websites for competitive analysis and business intelligence.
• Official Website: Wappalyzer

Email Marketing Analytics

Mautic

• Open-Source: Yes
• Unique Feature: Marketing automation that includes comprehensive email marketing analytics.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Analyzing email marketing campaigns to drive better engagement and results.
• Official Website: Mautic

PHPList

• Open-Source: Yes
• Unique Feature: Open-source solution for managing large mailing lists and newsletters.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Managing mailing lists and newsletters while keeping a close eye on detailed statistics related to email campaigns.
• Official Website: PHPList

Website Audit

Wappalyzer

• Open-Source: Yes
• Unique Feature: Identifies the technologies used on websites.
• Self-Hosted: No
• Linux Compatible: Yes (Browser extension)
• Cost: Free
• Use Case: Determining the technology stack of a website, including CMS, frameworks, e-commerce platforms, etc.
• Official Website: Wappalyzer

Nmap

• Open-Source: Yes
• Unique Feature: Network exploration tool and security scanner.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Identifying open ports and services on a website, network security auditing.
• Official Website: Nmap

Nikto

• Open-Source: Yes
• Unique Feature: Web server scanner that identifies vulnerabilities and security issues.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Security scanning of web servers to find potential vulnerabilities.
• Official Website: Nikto on GitHub

Tech Stack Analysis

WhatWeb

• Open-Source: Yes
• Unique Feature: Identifies websites technologies, including content management systems, blogging platforms, statistic/analytics packages, JavaScript libraries, web servers, and more.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Identifying technologies powering various websites for competitive intelligence and web development strategy.
• Official Website: WhatWeb on GitHub

Keyword Research

KeywordTool.io

• Open-Source: No
• Unique Feature: Keyword research tool offering keyword suggestions from various search engines.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Identifying keyword opportunities for SEO and PPC campaigns.
• Official Website: KeywordTool.io

Ubersuggest

• Open-Source: No
• Unique Feature: Keyword research and SEO tool offering keyword suggestions, content ideas, site audit, and more.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Gaining keyword insights and content suggestions to improve SEO strategies.
• Official Website: Ubersuggest

Competitive Analysis

SimilarWeb

• Open-Source: No
• Unique Feature: Provides website analytics and competitive analysis, including traffic stats, keyword analysis, etc.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Analyzing website performance and competitive landscape in various industries.
• Official Website: SimilarWeb

Social Media Analytics

Metricool

• Open-Source: No
• Unique Feature: Social media analytics and management platform offering detailed reporting and planning features.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Managing and analyzing social media campaigns to drive better engagement.
• Official Website: Metricool

Crowdfire

• Open-Source: No
• Unique Feature: Social media management tool offering features to discover and schedule content, and manage all your social accounts from a single place.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Curating and sharing content across various social platforms efficiently.
• Official Website: Crowdfire

Email Marketing Analytics

Mailchimp

• Open-Source: No
• Unique Feature: Comprehensive email marketing platform offering features for campaign creation, analytics, automation, and more.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Creating and managing email marketing campaigns with detailed analytics and reporting.
• Official Website: Mailchimp

Sendinblue

• Open-Source: No
• Unique Feature: Marketing platform offering email marketing services along with additional features like SMS marketing.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Managing email and SMS marketing campaigns with analytics to optimize performance.
• Official Website: Sendinblue

Website Audit

Wappalyzer

• Open-Source: Yes
• Unique Feature: Identifies the technologies used on websites.
• Self-Hosted: No
• Linux Compatible: Yes (Browser extension)
• Cost: Free
• Use Case: Determining the technology stack of a website, including CMS, frameworks, e-commerce platforms, etc.
• Official Website: Wappalyzer

Nmap

• Open-Source: Yes
• Unique Feature: Network exploration tool and security scanner.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Identifying open ports and services on a website, network security auditing.
• Official Website: Nmap

Nikto

• Open-Source: Yes
• Unique Feature: Web server scanner that identifies vulnerabilities and security issues.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Security scanning of web servers to find potential vulnerabilities.
• Official Website: Nikto on GitHub

Tech Stack Analysis

WhatWeb

• Open-Source: Yes
• Unique Feature: Identifies websites technologies, including content management systems, blogging platforms, statistic/analytics packages, JavaScript libraries, web servers, and more.
• Self-Hosted: Yes
• Linux Compatible: Yes
• Cost: Free
• Use Case: Identifying technologies powering various websites for competitive intelligence and web development strategy.
• Official Website: WhatWeb on GitHub

Keyword Research

KeywordTool.io

• Open-Source: No
• Unique Feature: Keyword research tool offering keyword suggestions from various search engines.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Identifying keyword opportunities for SEO and PPC campaigns.
• Official Website: KeywordTool.io

Ubersuggest

• Open-Source: No
• Unique Feature: Keyword research and SEO tool offering keyword suggestions, content ideas, site audit, and more.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Gaining keyword insights and content suggestions to improve SEO strategies.
• Official Website: Ubersuggest

Competitive Analysis

SimilarWeb

• Open-Source: No
• Unique Feature: Provides website analytics and competitive analysis, including traffic stats, keyword analysis, etc.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Analyzing website performance and competitive landscape in various industries.
• Official Website: SimilarWeb

Social Media Analytics

Metricool

• Open-Source: No
• Unique Feature: Social media analytics and management platform offering detailed reporting and planning features.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Managing and analyzing social media campaigns to drive better engagement.
• Official Website: Metricool

Crowdfire

• Open-Source: No
• Unique Feature: Social media management tool offering features to discover and schedule content, and manage all your social accounts from a single place.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Curating and sharing content across various social platforms efficiently.
• Official Website: Crowdfire

Email Marketing Analytics

Mailchimp

• Open-Source: No
• Unique Feature: Comprehensive email marketing platform offering features for campaign creation, analytics, automation, and more.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Creating and managing email marketing campaigns with detailed analytics and reporting.
• Official Website: Mailchimp

Sendinblue

• Open-Source: No
• Unique Feature: Marketing platform offering email marketing services along with additional features like SMS marketing.
• Self-Hosted: No
• Linux Compatible: Yes (web-based)
• Cost: Freemium
• Use Case: Managing email and SMS marketing campaigns with analytics to optimize performance.
• Official Website: Sendinblue