55 lines
2.1 KiB
Markdown
55 lines
2.1 KiB
Markdown
Looking at the Google Analytics training document, here's an outline focusing on the foundational primitive concepts that everything else builds upon:
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---
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## Google Analytics Primitives: Core Concepts Outline
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### **1. Tracking Fundamentals**
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- What is the tracking code and why it matters
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- How the tracking code communicates between your site and Analytics
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- The concept of page tracking vs. event tracking
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- First-party cookies: what they are and how they work
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### **2. Account Structure**
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- Account hierarchy: Account → Profile → Reports
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- The relationship between AdWords and Analytics accounts
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- User access levels and permissions
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### **3. Core Metrics (Building Blocks)**
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- **Visit**: A session of user interaction with your site
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- **Page View**: A single page load
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- **Visitor**: A unique user (tracked via cookies)
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- **Source**: Where traffic originates from
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- **Referral**: The specific link or site that sent the visitor
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### **4. URLs and Web Addresses**
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- Understanding URL structure (protocol, domain, path)
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- Default pages and how Analytics reconciles them
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- Dynamic URLs vs. static URLs
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- Subdomains and subdirectories
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### **5. Goals (The Foundation of Conversion Tracking)**
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- What defines a goal (a specific page = completed action)
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- The goal page as the endpoint
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- Goal value: assigning worth to conversions
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- The four goal slots per profile
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### **6. Funnel Concept**
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- Funnel as a series of sequential pages
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- Entrance points (where users enter the funnel)
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- Exit/abandonment points (where users leave)
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- Steps as individual pages in the journey
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### **7. Tagging and Attribution**
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- What "tagging" means (marking URLs to track their source)
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- Auto-tagging: automatic keyword tracking
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- Why proper tagging matters for attribution
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### **8. E-commerce Primitives**
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- Transaction: a completed purchase event
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- Order: individual items within transactions
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- The receipt/thank-you page as the transaction endpoint
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Does this outline capture what you're looking for? Would you like me to create a full reference document based on these primitive concepts, or would you prefer a different approach? |