Campaign Naming Convention Guide

Welcome to our comprehensive guide on how to name campaigns effectively. Adhering to these conventions ensures that we maintain consistency and clarity across all campaigns.

Campaign Naming Convention Guide

1. Purpose of Naming Conventions

Maintaining a standardized naming convention serves to:

Ensure clarity and quick understanding of campaign specifics.
Make reporting and analytics more streamlined.
Enhance collaboration among team members.

2. Components of a Campaign Name

Every campaign name should follow this structure:

[Campaign Identifier]-[Objective]-[Platform]-[Geo]-[Audience Segment]-[Bidding Strategy]-[Ad Format]-[Date]

Key:

[Campaign Identifier]:
- Description: A unique alphanumeric code for the campaign. This helps in quickly distinguishing campaigns at a glance.
- Examples:
  - F151
  - B209
[Objective]:
- Description: This defines the main goal or purpose of the campaign.
- Examples:
  - Leads for Lead Generation
  - Awareness for Brand Awareness
  - Conversions for online sales or sign-ups
  - Traffic for website visits
[Platform]:
- Description: The online platform or medium where the ad is running.
- Examples:
  - FB for Facebook
  - IG for Instagram
  - TW for Twitter
  - YT for YouTube
  - PIN for Pinterest
[Geo]:
- Description: Target geographical location or region for the campaign.
- Examples:
  - US for United States
  - UK for United Kingdom
  - CA for Canada
  - WW for Worldwide
[Audience Segment]:
- Description: A representation of the specific audience you're targeting. This can be based on demographics, interests, behaviors, etc.

Demographics-based:

YA or YAdults: Young Adults (typically aged 18-24)
MA: Millennial Adults (typically aged 25-40)
GZ: Gen Z (post-millennials, typically teenagers to early 20s)
GX: Gen X (typically aged 41-54)
BB: Baby Boomers (typically aged 55-75)
SG: Single
MC: Married with Children
MNC: Married without Children
EMP: Employed
STU: Students
RET: Retirees

Interests-based:

FA: Fitness Aficionados
TE: Tech Enthusiasts
FAF: Fashion Followers
FB: Foodies or Food Bloggers
GE: Gamers/Esports Enthusiasts
TN: Travel Nuts or Travel Enthusiasts
AR: Art and Craft Enthusiasts
MH: Music Heads or Music Lovers
BF: Book Fanatics
OE: Outdoor Enthusiasts (hiking, camping, etc.)

Behaviors-based:

OS: Online Shoppers
BR: Blog Readers
VS: Video Streamers
PodL: Podcast Listeners
NR: News Readers
SHP: Stay-at-home Parents
YP: Young Professionals
MB: Mobile App Users

Purchase-based:

HI: High spenders or High-Income Individuals
BS: Bargain Seekers
LP: Luxury Purchasers
FS: Frequent Shoppers
RS: Rare or Infrequent Shoppers

Others (more niche, often industry-specific):

PE: Pet Enthusiasts
DIY: Do-It-Yourselfers
GAR: Gardening Enthusiasts
HG: Home & Garden
EA: Environmental Advocates
VA: Veganism Advocates
HE: Health and Wellness Advocates
SR: Spirituality and Religion Enthusiasts
SP: Sports Enthusiasts
[Bidding Strategy]:
- Description: The chosen bidding approach for the ad campaign. This dictates how you'll pay for user interactions.
- Examples:
  - CPC for Cost Per Click
  - CPA for Cost Per Acquisition
  - CPM for Cost Per 1,000 Impressions
  - CPV for Cost Per View (for video ads)
[Ad Format]:
- Description: Specific format or type of the advertisement being used.
- Examples:
  - Vid for Video Ads
  - Car for Carousel Ads
  - Img for Image Ads
  - Sto for Stories
[Date]:
- Description: The commencement date of the campaign. This helps in differentiating between different campaigns that may have similar objectives or targets but start at different times.
- Format: MMYYYY
- Examples:
  - 092023 for September 2023
  - 122023 for December 2023

3. Examples

F151-Leads-FB-US-SA-CPC-Vid-092023
B202-Awareness-IG-UK-YP-CPM-Car-102023

4. Do's and Don'ts

Do's:

Always use hyphens - as separators.
Stick to the established acronyms for each component.
Refer back to this guide if unsure.

Don'ts:

Avoid using spaces in campaign names.
Don't use ambiguous acronyms. Ensure clarity.
Don't skip any component unless it genuinely does not apply.

5. Updates and Revisions

This guide may undergo updates to reflect our evolving needs. Any updates will be recorded in this section with a date for reference.

Last Updated: September 2023

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