the_information_nexus/smma/Campaign Naming.md

# Campaign Naming Convention Guide

Welcome to our comprehensive guide on how to name campaigns effectively. Adhering to these conventions ensures that we maintain consistency and clarity across all campaigns.

## Table of Contents

- [Campaign Naming Convention Guide](#campaign-naming-convention-guide)
  - [Table of Contents](#table-of-contents)
  - [1. Purpose of Naming Conventions](#1-purpose-of-naming-conventions)
  - [2. Components of a Campaign Name](#2-components-of-a-campaign-name)
    - [Key:](#key)
  - [Demographics-based:](#demographics-based)
  - [Interests-based:](#interests-based)
  - [Behaviors-based:](#behaviors-based)
  - [Purchase-based:](#purchase-based)
  - [Others (more niche, often industry-specific):](#others-more-niche-often-industry-specific)
  - [3. Examples](#3-examples)
  - [4. Do's and Don'ts](#4-dos-and-donts)
    - [Do's:](#dos)
    - [Don'ts:](#donts)
  - [5. Updates and Revisions](#5-updates-and-revisions)

<a name="purpose"></a>

## 1. Purpose of Naming Conventions

Maintaining a standardized naming convention serves to:

- Ensure clarity and quick understanding of campaign specifics.
- Make reporting and analytics more streamlined.
- Enhance collaboration among team members.

<a name="components"></a>

## 2. Components of a Campaign Name

Every campaign name should follow this structure:

`[Campaign Identifier]-[Objective]-[Platform]-[Geo]-[Audience Segment]-[Bidding Strategy]-[Ad Format]-[Date]`

### Key:

- **[Campaign Identifier]**:

  - Description: A unique alphanumeric code for the campaign. This helps in quickly distinguishing campaigns at a glance.
  - Examples:
    - `F151`
    - `B209`

- **[Objective]**:

  - Description: This defines the main goal or purpose of the campaign.
  - Examples:
    - `Leads` for Lead Generation
    - `Awareness` for Brand Awareness
    - `Conversions` for online sales or sign-ups
    - `Traffic` for website visits

- **[Platform]**:

  - Description: The online platform or medium where the ad is running.
  - Examples:
    - `FB` for Facebook
    - `IG` for Instagram
    - `TW` for Twitter
    - `YT` for YouTube
    - `PIN` for Pinterest

- **[Geo]**:

  - Description: Target geographical location or region for the campaign.
  - Examples:
    - `US` for United States
    - `UK` for United Kingdom
    - `CA` for Canada
    - `WW` for Worldwide

- **[Audience Segment]**:

  - Description: A representation of the specific audience you're targeting. This can be based on demographics, interests, behaviors, etc.

## Demographics-based:

- **YA** or **YAdults**: Young Adults (typically aged 18-24)
- **MA**: Millennial Adults (typically aged 25-40)
- **GZ**: Gen Z (post-millennials, typically teenagers to early 20s)
- **GX**: Gen X (typically aged 41-54)
- **BB**: Baby Boomers (typically aged 55-75)
- **SG**: Single
- **MC**: Married with Children
- **MNC**: Married without Children
- **EMP**: Employed
- **STU**: Students
- **RET**: Retirees

## Interests-based:

- **FA**: Fitness Aficionados
- **TE**: Tech Enthusiasts
- **FAF**: Fashion Followers
- **FB**: Foodies or Food Bloggers
- **GE**: Gamers/Esports Enthusiasts
- **TN**: Travel Nuts or Travel Enthusiasts
- **AR**: Art and Craft Enthusiasts
- **MH**: Music Heads or Music Lovers
- **BF**: Book Fanatics
- **OE**: Outdoor Enthusiasts (hiking, camping, etc.)

## Behaviors-based:

- **OS**: Online Shoppers
- **BR**: Blog Readers
- **VS**: Video Streamers
- **PodL**: Podcast Listeners
- **NR**: News Readers
- **SHP**: Stay-at-home Parents
- **YP**: Young Professionals
- **MB**: Mobile App Users

## Purchase-based:

- **HI**: High spenders or High-Income Individuals
- **BS**: Bargain Seekers
- **LP**: Luxury Purchasers
- **FS**: Frequent Shoppers
- **RS**: Rare or Infrequent Shoppers

## Others (more niche, often industry-specific):

- **PE**: Pet Enthusiasts
- **DIY**: Do-It-Yourselfers
- **GAR**: Gardening Enthusiasts
- **HG**: Home & Garden
- **EA**: Environmental Advocates
- **VA**: Veganism Advocates
- **HE**: Health and Wellness Advocates
- **SR**: Spirituality and Religion Enthusiasts
- **SP**: Sports Enthusiasts

- **[Bidding Strategy]**:

  - Description: The chosen bidding approach for the ad campaign. This dictates how you'll pay for user interactions.
  - Examples:
    - `CPC` for Cost Per Click
    - `CPA` for Cost Per Acquisition
    - `CPM` for Cost Per 1,000 Impressions
    - `CPV` for Cost Per View (for video ads)

- **[Ad Format]**:

  - Description: Specific format or type of the advertisement being used.
  - Examples:
    - `Vid` for Video Ads
    - `Car` for Carousel Ads
    - `Img` for Image Ads
    - `Sto` for Stories

- **[Date]**:
  - Description: The commencement date of the campaign. This helps in differentiating between different campaigns that may have similar objectives or targets but start at different times.
  - Format: `MMYYYY`
  - Examples:
    - `092023` for September 2023
    - `122023` for December 2023

<a name="examples"></a>

## 3. Examples

- `F151-Leads-FB-US-SA-CPC-Vid-092023`
- `B202-Awareness-IG-UK-YP-CPM-Car-102023`

<a name="dos-donts"></a>

## 4. Do's and Don'ts

### Do's:

- Always use hyphens `-` as separators.
- Stick to the established acronyms for each component.
- Refer back to this guide if unsure.

### Don'ts:

- Avoid using spaces in campaign names.
- Don't use ambiguous acronyms. Ensure clarity.
- Don't skip any component unless it genuinely does not apply.

<a name="updates"></a>

## 5. Updates and Revisions

This guide may undergo updates to reflect our evolving needs. Any updates will be recorded in this section with a date for reference.

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_Last Updated: September 2023_