Key Findings 📊
Key Findings Summary 📈
The campaign with the highest clicks had 29047.0 clicks.
The age group with the highest CTR is 18-24 female with a CTR of 12.07%.
Overall Metrics 🌟
- Total Impressions: 3122186
- Total Reach: 1992786.0
- Total Clicks: 97340.0
- Average CTR: 4.74%
- Average CPC: $0.91
Top 5 Campaigns by Clicks 🥇
| Campaign name |
Clicks (all) |
Impressions |
Reach |
| TLS Website Traffic Campaign |
29047 |
496360 |
226745 |
| MEGACON Tee Traffic Campaign |
5700 |
95265 |
61220 |
| ECCC Tee Traffic Campaign |
3505 |
61628 |
47429 |
| TLS Instagram Traffic Campaign |
3329 |
82551 |
36838 |
| Loki Auction Traffic Campaign |
1979 |
58584 |
48248 |
Performance by Age and Gender 🧑👩
|
CTR (all) |
CPC (cost per link click) |
| ('18-24', 'female') |
12.0719 |
0.122965 |
| ('18-24', 'unknown') |
9.81879 |
0.0724817 |
| ('45-54', 'female') |
7.9623 |
0.424197 |
| ('65+', 'female') |
7.76126 |
0.885667 |
| ('55-64', 'female') |
6.98624 |
0.766444 |
| ('35-44', 'female') |
5.96382 |
1.42138 |
| ('35-44', 'unknown') |
5.70579 |
0.196234 |
| ('65+', 'unknown') |
5.16664 |
0.190216 |
| ('25-34', 'unknown') |
5.02431 |
0.209776 |
| ('45-54', 'unknown') |
4.99337 |
0.164892 |
| ('55-64', 'unknown') |
4.52903 |
0.177697 |
| ('25-34', 'female') |
4.0544 |
0.308196 |
| ('45-54', 'male') |
3.68302 |
1.14571 |
| ('55-64', 'male') |
3.4932 |
0.941405 |
| ('65+', 'male') |
3.4539 |
1.56317 |
| ('25-34', 'male') |
2.77078 |
0.814206 |
| ('35-44', 'male') |
2.56635 |
1.89056 |
| ('18-24', 'male') |
1.92498 |
0.538696 |
Data Types 🔢
|
0 |
| Account name |
object |
| Campaign name |
object |
| Age |
object |
| Gender |
object |
| Ad Set Name |
object |
| Ad name |
object |
| Reach |
float64 |
| Impressions |
int64 |
| Clicks (all) |
float64 |
| CTR (all) |
float64 |
| Post engagements |
float64 |
| Currency |
object |
| CPC (cost per link click) |
float64 |
| Adds to cart |
float64 |
| Checkouts Initiated |
float64 |
| Purchases |
float64 |
| Website adds to cart |
float64 |
| Meta Add to Cart |
float64 |
| Reporting starts |
object |
| Reporting ends |
object |
Basic Statistics 📈
|
Reach |
Impressions |
Clicks (all) |
CTR (all) |
Post engagements |
CPC (cost per link click) |
Adds to cart |
Checkouts Initiated |
Purchases |
Website adds to cart |
Meta Add to Cart |
| count |
648 |
655 |
418 |
418 |
534 |
361 |
15 |
11 |
5 |
14 |
3 |
| mean |
3075.29 |
4766.7 |
232.871 |
4.74262 |
540.007 |
0.913688 |
3.86667 |
2.90909 |
1.6 |
3.71429 |
2 |
| std |
35941.2 |
61405.8 |
2426.22 |
9.32906 |
6300.73 |
2.21497 |
7.15009 |
4.43744 |
1.34164 |
6.6498 |
1 |
| min |
1 |
1 |
1 |
0.0125266 |
1 |
0.005 |
1 |
1 |
1 |
1 |
1 |
| 25% |
20 |
21.5 |
2 |
1.01245 |
4 |
0.0832422 |
1 |
1 |
1 |
1 |
1.5 |
| 50% |
158 |
185 |
7 |
3.58428 |
19 |
0.185724 |
1 |
1 |
1 |
1 |
2 |
| 75% |
1192.75 |
1526 |
35.75 |
5.71429 |
108.75 |
0.568074 |
3 |
2 |
1 |
3 |
2.5 |
| max |
909224 |
1.56109e+06 |
48670 |
100 |
144182 |
18.2752 |
29 |
16 |
4 |
26 |
3 |
