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@@ -78,6 +78,50 @@ By aligning the dashboard components and features with the marketing funnel stag
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Here's the updated table with the dashboards you should include, following the format and presentation you prefer:
| Dashboard | Description | Key Metrics and Visualizations |
|-----------|-------------|--------------------------------|
| Awareness Stage Dashboard | Monitors the effectiveness of brand awareness and reach campaigns. | - Reach and Impressions<br>- Brand Lift and Awareness<br>- Audience Demographics<br>- Ad Recall and Recognition |
| Interest Stage Dashboard | Tracks engagement and interest generated by campaigns. | - Click-through Rate (CTR)<br>- Cost-per-Click (CPC)<br>- Engagement Rate<br>- Video Views and Completion Rate<br>- Landing Page Performance |
| Consideration Stage Dashboard | Measures the success of lead generation and nurturing efforts. | - Lead Volume and Conversion Rate<br>- Cost-per-Lead (CPL)<br>- Lead Quality and Score<br>- Form Fills and Submissions<br>- Retargeting Performance |
| Conversion Stage Dashboard | Analyzes the effectiveness of conversion optimization strategies. | - Conversion Rate<br>- Cost-per-Acquisition (CPA)<br>- Return on Ad Spend (ROAS)<br>- Cart Abandonment Rate<br>- Revenue and Transactions |
| Retention Stage Dashboard | Evaluates the impact of customer retention and loyalty initiatives. | - Customer Lifetime Value (CLV)<br>- Retention and Churn Rates<br>- Purchase Frequency and Recency<br>- Cross-sell and Upsell Performance<br>- Net Promoter Score (NPS) |
Each dashboard focuses on a specific stage of the marketing funnel and provides relevant metrics and visualizations to track performance and inform optimization decisions. The dashboards are designed to give you a comprehensive view of your campaign performance, from brand awareness to customer retention.
Key features of each dashboard include:
1. Awareness Stage Dashboard:
- Measures the reach and impact of brand awareness campaigns
- Tracks audience demographics and ad recall metrics
- Provides insights into brand lift and awareness
2. Interest Stage Dashboard:
- Analyzes engagement metrics such as click-through rate and engagement rate
- Monitors video views and completion rates
- Evaluates landing page performance and user behavior
3. Consideration Stage Dashboard:
- Tracks lead generation and conversion metrics
- Measures lead quality and scores leads based on engagement
- Analyzes the effectiveness of retargeting campaigns
4. Conversion Stage Dashboard:
- Focuses on conversion rate optimization and revenue generation
- Monitors cost-per-acquisition and return on ad spend
- Identifies cart abandonment issues and opportunities for improvement
5. Retention Stage Dashboard:
- Evaluates customer lifetime value and retention rates
- Analyzes purchase frequency and recency to identify loyal customers
- Measures the success of cross-sell and upsell campaigns
- Tracks customer satisfaction and loyalty through metrics like Net Promoter Score
By leveraging these dashboards, you can gain actionable insights into your campaign performance at each stage of the marketing funnel. This allows you to make data-driven decisions, optimize your strategies, and maximize the return on your marketing investments.
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# Campaign Performance Dashboard
## Overview