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UNIVERSAL PRICING AXIOMS
(for any object, any market, any seller)
1. A price is only a **probability-weighted prediction** of what someone will pay *right now*.
→ Never attach emotion; attach data.
2. Every transaction has **three hidden currencies**:
a. Money
b. Time
c. Risk
A lower price **must** reduce at least one of the buyers time or risk costs, or it is not a bargain.
3. **Intrinsic value = Utility ÷ Scarcity ÷ Effort to replace.**
Price can never sustainably exceed intrinsic value; it can only temporarily exploit information asymmetry.
4. **Market layer rule**
Layer 1: Global auction (eBay, StockX) → highest reach, lowest friction, maximum price discovery.
Layer 2: Local classified (FB, Craigslist) → moderate reach, moderate friction.
Layer 3: Physical yard sale / flea market → lowest reach, highest friction, therefore **price floor**.
Price descends as you descend layers; move the item upward if the layers ceiling is above your Fair Price.
5. **Elasticity test**
If 10 % price cut doubles inquiries, demand is elastic → cut more.
If 10 % cut does nothing, demand is inelastic → hold or raise.
6. **Anchoring corollary**
The first number a buyer sees becomes the anchor.
Therefore the *displayed* anchor should be 110120 % of Fair Price when negotiation is expected; 100 % when it is not.
7. **Friction tax**
Every extra step (no photo, must pick up today, cash only, no measurements) is a hidden 515 % price reduction.
Remove friction before cutting price.
8. **Sunk-cost immorality**
Money already spent is irrelevant to the buyer; only **future utility** matters.
Ask: “What will this object do for the next owner tomorrow?” not “What did it cost me yesterday?”
9. **End-of-life coefficient**
If the next logical step for the item is landfill, the Fair Price approaches zero rapidly, regardless of original cost.
10. **Decision shortcut**
If you would not re-buy the item at the price youre asking, the price is wrong.
Burn these ten lines into memory; every pricing decision reduces to a 30-second mental checklist.
---
PRICING FIRST-PRINCIPLES GUIDE
(Use anywhere, any time, for any item)
1. ONE EQUATION
Fair Price = (Replacement Cost) × (Condition Factor) × (Utility Factor) × (Liquidity Factor)
2. DEFINE EACH FACTOR
• Replacement Cost (RC) Cheapest *online delivered* price for identical or equivalent.
• Condition Factor (CF) 1.0 = new, 0.8 = gently used, 0.5 = worn/working, 0.2 = parts only.
• Utility Factor (UF) 1.0 = everyday item, 0.70.9 = niche or outdated, 0.30.5 = obsolete tech.
• Liquidity Factor (LF) 1.0 = sells in minutes, 0.8 = hours, 0.5 = days, 0.20.3 = weeks.
3. QUICK REFERENCE TABLE
RC $100 → FP = 100 × CF × UF × LF
Example chain:
• New-in-box blender (CF 1.0, UF 1.0, LF 0.8) → $80 ask.
• Same blender, scuffed (CF 0.6), last-year model (UF 0.9), garage-sale traffic (LF 0.3) → $100×0.6×0.9×0.3 ≈ **$16**.
4. PSYCHOLOGICAL ROUNDING RULE
Always round down to the nearest “standard denomination minus 1 cent” ($0.25, $0.50, $0.75, $1, $3, $5, $10).
Rationale: velocity beats margin at a garage sale.
5. BUNDLE MULTIPLIER
Stack of 4 identical items → apply 0.7× to each; display as “4 for $X” where X = 4 × (unit FP × 0.7).
Moves volume without extra buyers.
6. NEGOTIATION BUFFER
Add 15 % to Fair Price if you *expect* to haggle.
If you hate haggling, list at Fair Price and label “firm”.
7. DROP CLOCK
After first 2 hours with zero offers, cut price 25 % or move to bundle box.
After 4 hours, cut another 25 % or donate.
8. EXCEPTIONS
• Sentimental items price 2× Fair Price; be willing to keep.
• Collectibles use eBay *sold* listings for RC, ignore LF; move to online sale if >$50.
• Free box anything with FP < $0.50; gains traffic and goodwill.
Memorize the equation and table; you can price an entire table in under ten minutes without any lists.
---
Lewisville Garage-Sale Master Doc
(Everything you need, nothing you dont)
────────────────────────────────────────
SECTION 1 PERMIT & LEGAL (NON-NEGOTIABLE)
1. Create MGO Connect account
• URL: https://lewisville.municity.us (choose “Garage-Sale Permit” tile)
• Info needed: name, address, requested dates, email, phone.
2. Submit no later than **Friday 10 a.m.** for a weekend sale.
3. Print permit PDF; tape in front window or storm-door glass.
4. Rules reminder
• Max 2 sales per rolling 12 mo.
• Only on your property; no street, sidewalk, or parkway blocking.
• Temporary signs allowed **only on your lawn**; remove by 8 p.m. sale day.
────────────────────────────────────────
SECTION 2 PRE-SALE TIMELINE (BACKWARD PLAN)
T-14 Days Pick weekend, check weather, apply permit.
T-12 Days Inventory sweep: every room, attic, shed.
T-10 Days Pre-price & sort (see pricing table).
T-7 Days Reserve folding tables, borrow garment rack.
T-5 Days Take photos for online listings (FB Marketplace, Nextdoor, Craigslist).
T-3 Days Make change run: $100 in $1s, $5s, quarters.
T-1 Day Post directional signs on your lawn only; final lawn mow, extension cords ready.
────────────────────────────────────────
SECTION 3 SPACE LAYOUT (DRIVEWAY MAP)
[Street]
┌────────────────────────────┐
│ SIGN 1 │ SIGN 2 │
│ “Yard Sale →” │
├───────────┬────────────────┤
│ CHECKOUT │ ELECTRONICS │
│ (folding │ (power strip) │
│ table) │ │
├───────────┼────────────────┤
│ $1-$2 │ CLOTHES │
│ TABLES │ (garment rack)│
├───────────┴────────────────┤
│ FREE BOX at curb edge │
└────────────────────────────┘
Keep a 3-ft wide path; fire-code egress.
────────────────────────────────────────
SECTION 4 PRICING CHEAT-SHEET (STICKER COLORS)
Blue = $0.25Yellow = $1Green = $3Red = $5
Bundle deals: 3 blue → $0.50, 3 yellow → $2.
Hardback books = yellow, DVDs = blue, kids clothes = green, small appliances = red, furniture = masking-tape tag with Sharpie.
────────────────────────────────────────
SECTION 5 INVENTORY & CONDITION CHECK
• Electronics: plug-in, wipe, include remote.
• Clothes: no stains, on hangers.
• Glassware: newspaper wrap, label “Set of 4 $3”.
• Furniture: tighten screws, legs taped together.
────────────────────────────────────────
SECTION 6 ADVERTISING STACK (FREE)
1. FB Marketplace listing
Title: “Multi-Family Garage Sale Lewisville (Permit #2025-####)”
Photos: wide shot of driveway + 3 best items.
Description: “Fri-Sat 8-2, rain or shine. Cash & Venmo. No early birds.”
2. Nextdoor event
3. Craigslist “Garage-Sales” subcategory
4. Yard Sale Search & gsalr.com (upload same photos)
Post at 7 p.m. the night before for algorithm bump.
────────────────────────────────────────
SECTION 7 DAY-OF KIT
□ Cash apron or fanny pack
□ Square reader / Venmo QR taped to checkout table
□ 2 power strips + extension cords
□ Blue tape, Sharpies, extra stickers
□ Folding chair & water cooler for helpers
□ Wagon or laundry basket for quick restocking
□ “ALL SALES FINAL” sign
────────────────────────────────────────
SECTION 8 HAGGLE & UPSELL SCRIPT
Buyer: “Will you take $1 for this $3 item?”
You: “How about 2 for $5 on any green-tag items?”
(Converts single-item haggle into higher basket size.)
────────────────────────────────────────
SECTION 9 END-OF-SALE WRAP
• 1:30 p.m. announce “Fill-a-bag $5” over megaphone app.
• 2:00 p.m. shut gates, box leftovers.
• 2:30 p.m. load car, drop at Goodwill (1515 S. State Hwy 121 Bldg B).
• 3:00 p.m. remove lawn signs, scan donation receipt for taxes.
────────────────────────────────────────
SECTION 10 POST-MORTEM SHEET
Date: ___/___/___
Gross: $____
Hours worked: ___
Effective hourly wage = Gross / Hours
Traffic sources (circle): FB / Nextdoor / Drive-by / Other
Top-selling category: __________
Biggest bottleneck: __________
Action for next sale: __________
Keep this one-page printout in your permit folder for instant reuse.
---
Garage-Sale Playbook First-Principles Edition
(Applies anywhere, tuned for Lewisville, Texas)