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# Masterclass Program for Digital Marketing
## Module 1: Crash Course in Design Fundamentals
### 1.1 Intensive Study of Color Theory
- **Objective**: Understanding the psychological impact of color in digital marketing.
- **Tasks**: Develop color schemes for various types of digital campaigns.
### 1.2 Typography in a Nutshell
- **Objective**: Mastery of font selection and typography layout for digital ads.
- **Exercise**: Design a typography-focused campaign for web and social media.
### 1.3 Layout and Composition Bootcamp
- **Objective**: Creating visually appealing and effective layouts for digital media.
- **Task**: Develop layouts for an integrated digital marketing campaign.
### 1.4 Imagery and Iconography
- **Objective**: Effective use of visuals in digital marketing campaigns.
- **Project**: Incorporate relevant imagery and icons in a digital ad.
## Module 2: Advertising Theory for Tech Professionals
### 2.1 Consumer Psychology for Engineers
- **Objective**: Understanding tech consumer behavior and decision-making processes.
- **Analysis**: Evaluate tech ads for psychological impact and consumer engagement.
### 2.2 Concentrated Branding and Marketing Strategies
- **Objective**: Developing cohesive branding strategies for digital platforms.
- **Strategy Formulation**: Create a branding guide for a new tech product.
## Module 3: Advanced Design Techniques for Digital Media
### 3.1 Digital Design Trends in a Flash
- **Objective**: Keeping up with and implementing current digital design trends.
- **Hands-on**: Design a mockup incorporating contemporary digital design trends.
### 3.2 Interactive and Motion Design Essentials
- **Objective**: Utilizing interactive elements and motion graphics in digital ads.
- **Project**: Create an animated or interactive ad for an online platform.
## Module 4: Intensive Campaign Development Workshop
### 4.1 Rapid Research and Conceptualization
- **Objective**: Efficient market research techniques for campaign planning.
- **Exercise**: Draft a creative brief for a product launch campaign.
### 4.2 Designing an Integrated Ad Campaign
- **Objective**: Crafting a multi-platform digital marketing campaign.
- **Group Sprint**: Develop a cross-channel campaign for a fictional product.
## Module 5: Ethical and Future-Focused Advertising
### 5.1 Ethics in Advertising: A Quick Guide
- **Objective**: Understanding and applying ethical practices in digital marketing.
- **Discussion**: Explore ethical dilemmas in recent tech advertising campaigns.
### 5.2 Sustainability and Future Trends
- **Objective**: Integrating sustainability in marketing and predicting future trends.
- **Brainstorm**: Develop sustainable marketing strategies for a green tech brand.
## Module 6: Career Acceleration for Digital Marketers
### 6.1 Portfolio Development Sprint
- **Objective**: Building a professional portfolio showcasing digital marketing skills.
- **Portfolio Hackathon**: Compile a comprehensive portfolio from course projects.
### 6.2 Networking and Navigating the Industry
- **Objective**: Effective networking strategies in the digital marketing industry.
- **Challenge**: Engage with industry professionals in a virtual networking event.
### 6.3 Adapting and Evolving in Tech Advertising
- **Objective**: Committing to lifelong learning in the rapidly evolving digital space.
- **Resource Sharing**: Compile and share resources for ongoing professional development.
## Additional Course Features
- **Fast-Paced Lectures and Demonstrations**
- **Interactive Challenges and Timed Exercises**
- **Expert Panels and AMA Sessions**
- **Access to a Curated Resource Hub**