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# Masterclass Program for Digital Marketing
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## Module 1: Crash Course in Design Fundamentals
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### 1.1 Intensive Study of Color Theory
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- **Objective**: Understanding the psychological impact of color in digital marketing.
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- **Tasks**: Develop color schemes for various types of digital campaigns.
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### 1.2 Typography in a Nutshell
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- **Objective**: Mastery of font selection and typography layout for digital ads.
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- **Exercise**: Design a typography-focused campaign for web and social media.
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### 1.3 Layout and Composition Bootcamp
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- **Objective**: Creating visually appealing and effective layouts for digital media.
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- **Task**: Develop layouts for an integrated digital marketing campaign.
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### 1.4 Imagery and Iconography
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- **Objective**: Effective use of visuals in digital marketing campaigns.
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- **Project**: Incorporate relevant imagery and icons in a digital ad.
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## Module 2: Advertising Theory for Tech Professionals
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### 2.1 Consumer Psychology for Engineers
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- **Objective**: Understanding tech consumer behavior and decision-making processes.
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- **Analysis**: Evaluate tech ads for psychological impact and consumer engagement.
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### 2.2 Concentrated Branding and Marketing Strategies
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- **Objective**: Developing cohesive branding strategies for digital platforms.
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- **Strategy Formulation**: Create a branding guide for a new tech product.
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## Module 3: Advanced Design Techniques for Digital Media
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### 3.1 Digital Design Trends in a Flash
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- **Objective**: Keeping up with and implementing current digital design trends.
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- **Hands-on**: Design a mockup incorporating contemporary digital design trends.
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### 3.2 Interactive and Motion Design Essentials
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- **Objective**: Utilizing interactive elements and motion graphics in digital ads.
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- **Project**: Create an animated or interactive ad for an online platform.
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## Module 4: Intensive Campaign Development Workshop
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### 4.1 Rapid Research and Conceptualization
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- **Objective**: Efficient market research techniques for campaign planning.
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- **Exercise**: Draft a creative brief for a product launch campaign.
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### 4.2 Designing an Integrated Ad Campaign
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- **Objective**: Crafting a multi-platform digital marketing campaign.
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- **Group Sprint**: Develop a cross-channel campaign for a fictional product.
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## Module 5: Ethical and Future-Focused Advertising
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### 5.1 Ethics in Advertising: A Quick Guide
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- **Objective**: Understanding and applying ethical practices in digital marketing.
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- **Discussion**: Explore ethical dilemmas in recent tech advertising campaigns.
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### 5.2 Sustainability and Future Trends
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- **Objective**: Integrating sustainability in marketing and predicting future trends.
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- **Brainstorm**: Develop sustainable marketing strategies for a green tech brand.
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## Module 6: Career Acceleration for Digital Marketers
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### 6.1 Portfolio Development Sprint
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- **Objective**: Building a professional portfolio showcasing digital marketing skills.
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- **Portfolio Hackathon**: Compile a comprehensive portfolio from course projects.
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### 6.2 Networking and Navigating the Industry
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- **Objective**: Effective networking strategies in the digital marketing industry.
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- **Challenge**: Engage with industry professionals in a virtual networking event.
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### 6.3 Adapting and Evolving in Tech Advertising
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- **Objective**: Committing to lifelong learning in the rapidly evolving digital space.
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- **Resource Sharing**: Compile and share resources for ongoing professional development.
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## Additional Course Features
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- **Fast-Paced Lectures and Demonstrations**
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- **Interactive Challenges and Timed Exercises**
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- **Expert Panels and AMA Sessions**
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- **Access to a Curated Resource Hub**
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