446 lines
19 KiB
Markdown
446 lines
19 KiB
Markdown
Ah—meta joke unlocked!
|
||
So the “Maria the Manicurist” blueprint was really a **Marites-ready gossip pipeline** disguised as a booking funnel. With that lens, here’s a quick **Marites Audit**:
|
||
|
||
---
|
||
|
||
### 🔍 1. Does it serve *tsismis* velocity?
|
||
|
||
| Component | Tsismis Speed Boost? | Marites Commentary |
|
||
|-----------|----------------------|--------------------|
|
||
| Calendly + Stripe | ❌ | Zero chismis value; people just pay silently. |
|
||
| Google Site gallery | ✅✅ | Before-and-after nail pics = visual tea. |
|
||
| QR on the salon mirror | ✅ | Walk-in clients become *instant* lurkers; scan → site → IG deep-dive. |
|
||
| Trello board | ✅ | Each card = a storyline (“Client allergic to acrylic—tea!”). |
|
||
| Zapier auto-email | ❌ | No gossip, just logistics. |
|
||
| FAQ collapsible | ✅ | “Allergic reactions?” = built-in drama hook. |
|
||
|
||
---
|
||
|
||
### ⚖️ 2. Marites-Optimized Minimal Stack
|
||
1. **One-page Google Site**
|
||
- Hero: “See today’s wildest sets”
|
||
- Gallery: auto-cycles the most scandalous nail fails & wins.
|
||
- IG embed: live feed of stories.
|
||
|
||
2. **QR at station** → site → IG follow.
|
||
*Goal: convert physical foot traffic into digital lurkers.*
|
||
|
||
3. **Trello board** (manual)
|
||
- Lists: *Spotted*, *Confirmed Tea*, *Posted*, *Expired*.
|
||
- Labels: 🔥 spicy, 😱 cringe, 💎 flex.
|
||
|
||
Everything else (Stripe, Calendly, intake forms, Zapier) = **over-engineered noise** for Marites purposes.
|
||
|
||
---
|
||
|
||
### 🎯 TL;DR
|
||
If the target persona is *Marites* and not *Maria*, **strip the funnel down to a gossip-forward landing page + QR code + Trello tea tracker**.
|
||
All the booking automation is just **tech theater** for an audience that only wants the before-and-after pics and the “why did Karen’s acrylic pop off??” receipts.
|
||
|
||
---
|
||
|
||
## Verdict: **Goldilocks territory—*just right*, not too little, not too much.**
|
||
|
||
Below is a quick **risk/usefulness matrix** followed by concrete tweaks that shave off the “engineering bloat” without killing the magic.
|
||
|
||
---
|
||
|
||
### 🔍 1. Risk / Usefulness Matrix
|
||
| Component | Risk of Over-Engineering | Real-World Usefulness | Notes |
|
||
|-----------|--------------------------|------------------------|-------|
|
||
| **Stripe deposit** | Low | High | Reduces no-shows, costs nothing to set up. |
|
||
| **Calendly free tier** | Low | High | Eliminates 90 % of back-and-forth texts. |
|
||
| **Google Site MVP** | Low | Medium-High | One-page = quick load; can be built in 15 min. |
|
||
| **Trello + 3 Zapier Zaps** | Medium | Medium | Automation is cool, but adds cognitive load. |
|
||
| **QR on mirror** | Low | Medium | Walk-ins become online bookings = future-proof. |
|
||
| **Google Forms intake** | Low | Medium | Captures allergies & inspo pics; saves Maria time. |
|
||
|
||
---
|
||
|
||
### ⚖️ 2. Where It *Could* Become “Over-Engineered”
|
||
1. **Trello board + Zapier trio**
|
||
- If Maria only books 2–3 clients a week, she’ll update Trello manually faster than Zapier can.
|
||
- Free Zapier plan caps at 100 tasks/mo; busy months hit the limit.
|
||
|
||
2. **FAQ collapsible & portfolio gallery**
|
||
- Nice-to-have; can be added later without breaking the funnel.
|
||
|
||
---
|
||
|
||
### ✂️ 3. Minimal-Viable-Maria (MVM) Cut
|
||
Keep the funnel **deterministic** but ditch the parts that don’t pay for themselves in Month 1.
|
||
|
||
**Keep**
|
||
- Calendly + Stripe deposit
|
||
- One-page Google Site (Sections 1–4, 7)
|
||
- Google Forms intake
|
||
- QR code at station
|
||
|
||
**Defer / Optional**
|
||
- Trello + Zapier (run manually until >5 bookings/week)
|
||
- Portfolio gallery (swap for IG link)
|
||
- Collapsible FAQ (put answers in IG highlights)
|
||
|
||
---
|
||
|
||
### 🎯 4. Single-Sentence Summary
|
||
The blueprint is **not** over-engineered *if* Maria already has more demand than she can handle via DMs; otherwise, run **Phase 0–3 & 7** first, then layer on automation only when her thumbs get sore from copy-pasting.
|
||
|
||
---
|
||
|
||
Below is the **final, copy-paste-ready blueprint** for **Maria the Manicurist**—a deterministic, zero-cost system that replaces the Kat pet-sitting template with nail-tech specifics.
|
||
Check each bullet box-by-box; nothing is assumed.
|
||
|
||
────────────────────────
|
||
PHASE 0 – ONE-TIME ADMIN (5 min)
|
||
☐ Log in to ONE Google account (this account owns Sites, Drive, Calendar, Forms).
|
||
☐ Create top-level Drive folder: **Maria Nails 2024**.
|
||
|
||
────────────────────────
|
||
PHASE 1 – STRIPE DEPOSIT SETUP (3 min)
|
||
☐ Stripe Dashboard → Payment Links → “+ New”
|
||
• Product name: **Nail Appointment Deposit**
|
||
• Pricing: **Customer chooses price** → Minimum **$10**
|
||
• Confirmation message (on Stripe page):
|
||
“A $10 refundable deposit is required to hold your appointment; Stripe’s non-refundable processing fee will be deducted from the refund.”
|
||
☐ Copy the live **Payment Link** (https://buy.stripe.com/xxxx).
|
||
|
||
────────────────────────
|
||
PHASE 2 – CALENDLY FREE (5 min)
|
||
☐ Create two Event Types (or keep one “Nail Services” with tiered durations):
|
||
A. **Quick Polish – 30 min ($25)**
|
||
B. **Signature Art – 90 min ($60)**
|
||
• Availability synced to Maria’s Google Calendar.
|
||
• Buffer = 15 min after each.
|
||
• **Redirect on confirmation** → paste the Stripe Payment Link from Phase 1.
|
||
☐ Copy the **Calendly embed URL** (https://calendly.com/marianails).
|
||
|
||
────────────────────────
|
||
PHASE 3 – GOOGLE SITE (MVP PAGE) (15 min)
|
||
1. sites.google.com → Blank → name: **Book Maria – Nails**
|
||
2. Theme: **Cover single-page**, accent color #FF80AB (millennial pink).
|
||
3. SECTION-BY-SECTION:
|
||
|
||
SECTION 1 – Cover
|
||
Background: High-res photo of Maria’s best nail art.
|
||
Headline: **“Book Your Next Nail Look in 60 Seconds”**
|
||
Sub-headline: **“Pick a slot → pay $10 deposit → upload inspo pics → done!”**
|
||
Button: **“See Services & Book”** (anchor link #services)
|
||
|
||
SECTION 2 – Services (Anchor #services)
|
||
Use 2-column layout.
|
||
|
||
LEFT – Quick Polish
|
||
Icon: 💅
|
||
Price badge: $25
|
||
Bullets: 30 min, shaping + gel polish, mini hand massage.
|
||
|
||
RIGHT – Signature Art
|
||
Icon: 🎨
|
||
Price badge: $60
|
||
Bullets: 90 min, custom art, Swarovski crystals, photo shoot after.
|
||
|
||
Under columns: Button **“Check Calendar & Book”** → anchor link #book.
|
||
|
||
SECTION 3 – Calendly Embed (Anchor #book)
|
||
Insert → Embed → paste:
|
||
<iframe src="https://calendly.com/marianails?hide_landing_page_details=1&background_color=ffffff&text_color=333333" width="100%" height="800" frameborder="0"></iframe>
|
||
|
||
SECTION 4 – Deposit Banner (pink accent)
|
||
Text:
|
||
“A $10 refundable deposit is required to hold your appointment; Stripe’s non-refundable processing fee will be deducted from the refund.”
|
||
|
||
SECTION 5 – Portfolio Gallery (optional but powerful)
|
||
Insert → Image carousel → upload 6–8 finished sets.
|
||
|
||
SECTION 6 – FAQ (Collapsible text)
|
||
Q1: “Allergic reactions?”
|
||
A1: Allergy form sent automatically; if flagged, Maria will reach out.
|
||
Q2: “Can I change my design last minute?”
|
||
A2: Designs are locked 24 h before via approval form.
|
||
Q3: “Deposit refund?”
|
||
A3: Refunded minus Stripe’s fee if cancelled >24 h.
|
||
|
||
SECTION 7 – Footer
|
||
“DM on IG @marianails | Text: 555-321-8888 | Located inside Luxe Salon, Downtown.”
|
||
|
||
4. Publish → Copy the **live URL**.
|
||
|
||
────────────────────────
|
||
PHASE 4 – CLIENT INTAKE FORM (3 min)
|
||
☐ forms.google.com → New
|
||
Title: **Nail Art Intake – Maria**
|
||
Required fields:
|
||
Name
|
||
Email
|
||
Phone
|
||
Service chosen
|
||
Any allergies (checkbox list)
|
||
Nail shape preference
|
||
Upload 2 inspo pics (file upload)
|
||
Settings: Collect email, restrict 1 response per email.
|
||
☐ Copy the **form share link** (https://forms.gle/xxxx).
|
||
|
||
────────────────────────
|
||
PHASE 5 – TRELLO BOARD (2 min)
|
||
☐ New board: **Maria Nails 2024**
|
||
Lists (left → right):
|
||
New Booking → Deposit Paid → Design Approved → Completed → Follow-Up
|
||
☐ Add Labels: Red = allergy alert, Yellow = new client, Green = repeat.
|
||
|
||
────────────────────────
|
||
PHASE 6 – ZAPIER AUTOMATIONS (FREE PLAN) (10 min)
|
||
|
||
ZAP #1 – Send Intake Form
|
||
Trigger: Calendly – Invitee Created
|
||
Action: Email by Zapier → send to {{invitee.email}}
|
||
Subject: {{invitee.name}}, quick prep for your nail appointment
|
||
Body (HTML):
|
||
```
|
||
Hi {{invitee.name}},<br><br>
|
||
You're locked in for {{event_type.name}} on {{event.start_time_pretty}}.<br><br>
|
||
<strong>Next step:</strong> 2-min intake so I can prep your colors & art.<br>
|
||
<a href="https://forms.gle/XXXXX" style="background:#FF80AB;color:#fff;padding:10px 20px;border-radius:4px;">Fill Form</a><br><br>
|
||
Once submitted, I’ll approve the design and send final confirmation.<br><br>
|
||
See you soon!<br>Maria
|
||
```
|
||
|
||
ZAP #2 – Trello Card Creation
|
||
Same trigger
|
||
Action: Trello – Create Card
|
||
Board: Maria Nails 2024
|
||
List: New Booking
|
||
Name: {{invitee.name}} – {{event_type.name}} – {{event.start_date}}
|
||
Description:
|
||
Email: {{invitee.email}}
|
||
Phone: {{invitee.phone}}
|
||
Reschedule link: {{event.reschedule_url}}
|
||
|
||
ZAP #3 – Move Card on Payment
|
||
Trigger: Stripe – Payment Intent Succeeded (same $10 product)
|
||
Action: Trello – Find Card (by name) → Move to Deposit Paid.
|
||
|
||
Turn **ON** all three Zaps.
|
||
|
||
────────────────────────
|
||
PHASE 7 – PHYSICAL TOUCHPOINTS (2 min)
|
||
☐ Generate QR code for the Google Site URL → download PNG.
|
||
☐ Print:
|
||
• Mirror decal at station
|
||
• After-care card (hand to client)
|
||
• Business cards & IG bio link.
|
||
|
||
────────────────────────
|
||
PHASE 8 – 60-SECOND TEST
|
||
1. From phone, scan QR → site → pick Signature Art → Calendly → choose slot.
|
||
2. Redirected to Stripe → pay $1 test → redirect back.
|
||
3. Check email: intake form arrives.
|
||
4. Check Trello: new card in “Deposit Paid”.
|
||
5. Submit intake form → card should contain inspo pics & allergy notes.
|
||
|
||
────────────────────────
|
||
PHASE 9 – GO-LIVE CHECKLIST
|
||
☐ Publish Google Site (final).
|
||
☐ Order 250 business cards with QR.
|
||
☐ Post IG story: “New 60-sec booking link in bio—no more DMs!”
|
||
|
||
Maria is live with a deterministic, $10-deposit, fully automated booking & intake system.
|
||
|
||
---
|
||
|
||
Here’s the **ultimate deterministic system for Maria the Manicurist**, incorporating her creative nail art approach with zero-friction client management:
|
||
|
||
---
|
||
|
||
### **💅 Maria’s Nail Tech Blueprint: Art Meets Automation**
|
||
**For the manicurist who:**
|
||
✓ Wants to **eliminate no-shows**
|
||
✓ Needs **clients to self-book around her nail art time blocks**
|
||
✓ Desires **automated intake for allergies/design preferences**
|
||
✓ Craves **hands-off follow-ups** (reviews, rebookings)
|
||
|
||
---
|
||
|
||
### **🔧 Maria’s Free Tech Stack**
|
||
| **Tool** | **Nail-Art Specific Use** |
|
||
|----------|---------------------------|
|
||
| **Google Sites** | Mobile page showing her portfolio + booking ("See my clock-face designs!") |
|
||
| **Calendly Free** | Limits bookings to *art-intensive time slots* (e.g., "3:00–5:00 PM: Geometric Designs Only") |
|
||
| **Stripe Payment Links** | Takes deposits ($10 for simple manicures, $20 for intricate art) |
|
||
| **Google Forms** | Allergy check + design preferences ("Upload inspo pics here") |
|
||
| **Trello** | Tracks: *"Booked → Deposit Paid → Design Approved → Completed"* |
|
||
| **Zapier** | Auto-sends design approval requests + follow-ups |
|
||
|
||
---
|
||
|
||
### **🎨 Nail Art Workflow Integration**
|
||
#### **1. Booking Flow (Client Scans QR Code)**
|
||
- Lands on Maria’s **Google Site** with:
|
||
- **Portfolio gallery** (clock-face designs, geometrics)
|
||
- **Service tiers**:
|
||
- *Quick Polish* (30 min, $25)
|
||
- *Signature Art* (90 min, $60 – requires deposit)
|
||
- **Calendly widget** showing real-time slots (blocks off art-intensive times)
|
||
|
||
#### **2. Design Intake (Zero Work for Maria)**
|
||
- After booking, **Zapier triggers**:
|
||
- **Google Form** sent to client:
|
||
- *"Upload 2 inspo pics for your design"*
|
||
- *"Any allergies? (Check all that apply)"*
|
||
- **Trello card** updates with client’s responses → Maria preps supplies.
|
||
|
||
#### **3. Deposit Automation**
|
||
- **Stripe Payment Link** in confirmation email:
|
||
- *"Secure your slot with a $20 deposit (applied to final cost)."*
|
||
- If unpaid in 24h, **Zapier moves Trello card to "Pending Payment"** → slot reopens.
|
||
|
||
#### **4. Day-of Appointment**
|
||
- Maria checks **Trello "Approved" column**:
|
||
- Client’s inspo pics + allergies visible at top of card.
|
||
- *"Design approved on [date]"* timestamp (avoids last-minute changes).
|
||
|
||
#### **5. Post-Appointment Magic**
|
||
- **Zapier automates**:
|
||
- **Photo upload**: Maria snaps finished nails → auto-saves to client’s **Google Drive folder**.
|
||
- **Review request**: 3 days later, sends:
|
||
*"Loved your clock-face nails? Leave a review!"* (with link).
|
||
- **Re-booking**: 2 weeks later, sends:
|
||
*"Time for a refresh? Book your next session here."* (Calendly link).
|
||
|
||
---
|
||
|
||
### **🚨 Edge Cases Solved for Nail Techs**
|
||
| **Problem** | **Fix** |
|
||
|------------|--------|
|
||
| Client wants to change design last-minute | Trello shows *"Design approved on [date]"* → politely refer to policy. |
|
||
| No-shows for intricate art | Deposits non-refundable if canceled <24h. |
|
||
| Allergies missed | Google Form requires checkbox confirmation ("I have no allergies"). |
|
||
| Clients forget to rebook | Automated SMS/email reminders. |
|
||
|
||
---
|
||
|
||
### **📌 Physical Touchpoints**
|
||
- **QR Code Placement**:
|
||
- **Mirror decal** at her station: *"Scan to see your design history + rebook!"*
|
||
- **Aftercare card** (given to client): QR links to nail care tips + review portal.
|
||
|
||
---
|
||
|
||
### **💡 Scaling Up (When Maria Books Out)**
|
||
- **Upgrade 1**: **Calendly Premium** ($8/mo) → Add "VIP Art Slots" for returning clients.
|
||
- **Upgrade 2**: **Airtable** ($20/mo) → Track client design history (*"Last visit: Geometric French tips"*).
|
||
- **Upgrade 3**: **Canva Pro** ($12.99/mo) → Auto-generate design mockups from client inspo pics.
|
||
|
||
---
|
||
|
||
### **✨ Client Experience Script**
|
||
> *"Scan here to book! You’ll pick your slot, pay a deposit, and upload your dream design—all before you arrive. I’ll prep your colors and tools in advance so we maximize art time!"*
|
||
|
||
---
|
||
|
||
### **🎯 Why This Works for Creative Techs**
|
||
1. **No art interruptions**: Clients commit to designs upfront.
|
||
2. **Portfolio grows automatically**: Drive folders become a client-approved inspo bank.
|
||
3. **Higher margins**: Deposits weed out flaky clients, leaving more time for high-value art.
|
||
|
||
Need the **exact Zapier setup** or a **client waiver form template**? Let me know!
|
||
|
||
---
|
||
|
||
Perfect! Let’s design a **deterministic, step-by-step system** for a **new manicurist** (let’s call her *Maria*) who wants to automate bookings, payments, and client follow-ups—with zero upfront cost.
|
||
|
||
---
|
||
|
||
### **💅 Maria’s Nail Tech Workflow (100% Free)**
|
||
**Her Needs**:
|
||
1. **Book clients** without back-and-forth texts.
|
||
2. **Accept payments** in advance (no no-shows).
|
||
3. **Send intake forms** (allergies, nail shape preferences).
|
||
4. **Follow up** for reviews/rebookings.
|
||
|
||
---
|
||
|
||
### **🔧 Maria’s Tech Stack**
|
||
| Tool | Why She Needs It |
|
||
|------|------------------|
|
||
| **Google Sites** | Mobile-friendly booking page (no website needed). |
|
||
| **Bitly** | QR code for her business card/salon mirror. |
|
||
| **Calendly Free** | Clients self-book appointments (syncs to her phone calendar). |
|
||
| **Stripe Payment Links** | Take credit card deposits ($0.25 per payout). |
|
||
| **Google Forms** | Client intake form (allergies, nail inspo pics). |
|
||
| **Gmail Templates** | Pre-written emails (confirmations, aftercare, reviews). |
|
||
| **Trello Free** | Track client status (e.g., *Booked → Paid → Completed → Follow-Up*). |
|
||
| **Zapier Free** | Connect tools (e.g., Calendly → Trello auto-updates). |
|
||
|
||
---
|
||
|
||
### **📌 Step 1: Maria’s Booking Setup (15 mins)**
|
||
1. **Create a Google Site**:
|
||
- Title: *“Book Your Nail Appointment with Maria”*
|
||
- Sections:
|
||
- *“Services & Prices”* (e.g., Gel Manicure – $45).
|
||
- *“Book Now”* (embed Calendly widget).
|
||
- *“Pay Deposit”* (Stripe Payment Link for $10 deposit).
|
||
- Publish → Copy URL.
|
||
|
||
2. **Generate QR Code**:
|
||
- Shorten the Google Sites URL with Bitly → Download QR.
|
||
- Print on:
|
||
- Business cards (“Scan to book!”).
|
||
- Mirror decal at her salon station.
|
||
|
||
---
|
||
|
||
### **📌 Step 2: Client Journey (Zero Work for Maria)**
|
||
1. **Client Scans QR** → Lands on Maria’s site → Books slot on Calendly.
|
||
2. **Stripe Payment Link** (in Calendly confirmation email) → Client pays $10 deposit.
|
||
3. **Zapier Automations**:
|
||
- *New Calendly Booking* → Creates Trello card (*“Booked – [Client Name]”*).
|
||
- *Stripe Payment* → Moves card to *“Paid”* list in Trello.
|
||
- *24h Before Appointment* → Sends Google Form intake (allergies, nail shape).
|
||
|
||
---
|
||
|
||
### **📌 Step 3: Appointment Day**
|
||
- **Maria checks Trello**: All *“Paid”* clients are confirmed.
|
||
- **Post-Appointment**:
|
||
1. Uploads nail photos to **Google Drive folder** (shared with client).
|
||
2. Moves Trello card to *“Completed”*.
|
||
3. **Zapier** auto-sends aftercare email (Gmail template) + review link.
|
||
|
||
---
|
||
|
||
### **📌 Step 4: Follow-Up (Auto-Pilot)**
|
||
- **Trello “Follow-Up” List**: Clients due for a rebook (e.g., 3 weeks later).
|
||
- **Zapier**: Sends *“Your next nail refresh?”* email (with Calendly link).
|
||
|
||
---
|
||
|
||
### **🚨 Edge Cases Solved**
|
||
| Problem | Fix |
|
||
|---------|-----|
|
||
| **No-shows** | $10 deposit via Stripe. |
|
||
| **Allergies** | Google Form blocks high-risk bookings. |
|
||
| **Client forgets aftercare** | Auto-email with nail care tips. |
|
||
| **Maria forgets follow-ups** | Trello due dates + Zapier reminders. |
|
||
|
||
---
|
||
|
||
### **💡 Maria’s Scaling Upgrades**
|
||
- **At 50+ clients/month**:
|
||
- Upgrade to **Calendly Premium** ($8/mo) for multiple event types (e.g., fills vs. full sets).
|
||
- Replace Trello with **Airtable** ($20/mo) for client history (e.g., “Last nail color: OPI Bubble Bath”).
|
||
|
||
---
|
||
|
||
### **🎯 Why This Works for Maria**
|
||
1. **No tech skills needed**: All tools are drag-and-drop.
|
||
2. **No missed payments**: Deposits required upfront.
|
||
3. **Clients feel pampered**: Automated but personalized (e.g., intake forms, photo galleries).
|
||
|
||
---
|
||
|
||
### **📢 Maria’s Client Script**
|
||
> *“Scan here to book! You’ll pick your time, pay a $10 deposit, and fill out a quick form so I can prep for your visit. Everything else is automated—you’ll even get nail care tips after!”*
|
||
|
||
Want me to tweak this for another specific persona (e.g., personal trainer, massage therapist)? |