3.8 KiB
3.8 KiB
Here’s a clear roadmap to build social proof for your SMMA through Meta (Facebook/Instagram) and Google certifications, plus foundational skills to master:
1. Meta (Facebook & Instagram) Certifications Roadmap
Goal: Validate your expertise in ads, marketing, and page management.
A. Free Meta Blueprint Courses (Learn First)
Start with these free courses to build knowledge:
-
Meta Blueprint (free training):
- Meta Blueprint Catalog
- Key courses:
- "Meta Certified Digital Marketing Associate" (Beginner)
- "Facebook & Instagram Marketing"
- "Advertising on Meta"
-
Skill Areas to Focus On:
- Creating & optimizing Facebook/Instagram ads
- Audience targeting & retargeting
- Page moderation & content strategy
- Analytics & performance tracking
B. Paid Meta Certifications (For Credibility)
After training, take these proctored exams ($99-$150 each):
- Meta Certified Digital Marketing Associate
- Covers basics of Meta ads & business tools.
- Meta Certified Media Buying Professional (Advanced)
- Proves you can run high-performance ad campaigns.
- Meta Certified Creative Strategy Professional
- Focuses on ad creative & storytelling.
✅ Why Get Certified?
- Shows clients you’re Meta-approved.
- Listed in Meta’s certified directory (free leads!).
- Required by some Meta Partners.
2. Google Certifications Roadmap
Goal: Prove expertise in Google My Business (GMB), Google Ads, and Analytics.
A. Google Skillshop (Free Training)
-
Google My Business (GMB) Training:
- Google Business Profile Help
- Learn:
- Optimizing listings
- Managing reviews
- Posting updates
-
Google Ads Certifications:
- Google Skillshop
- Key certs:
- Google Ads Search Certification
- Google Display Ads Certification
- Google Analytics Certification
-
Google Digital Garage (Free Fundamentals):
- Fundamentals of Digital Marketing
- Covers SEO, SEM, and local business marketing.
B. Paid Google Certifications (Optional)
- Google Ads Premier Partner Badge (Requires ad spend)
- Google Local Services Ads Certification (For service businesses)
3. Execution Plan (3-6 Months)
| Month | Focus Area | Action Items |
|---|---|---|
| 1 | Meta Basics | Complete free Blueprint courses |
| 2 | Meta Ads | Take "Digital Marketing Associate" exam |
| 3 | Google Basics | Finish Google Skillshop courses |
| 4 | Google Ads | Get Search & Display certified |
| 5 | Advanced Meta | Take "Media Buying" certification |
| 6 | Portfolio | Add certs to LinkedIn/website & pitch clients |
4. How to Showcase Your Certifications
- LinkedIn: Add to "Licenses & Certifications" section.
- Website: Create an "Agency Credentials" page.
- Proposals: Include badges in client pitches.
- Email Signature: "Meta & Google Certified Marketer"
5. Bonus: Free Social Proof Hacks
- Run free audits for local businesses (show your skills).
- Post case studies on LinkedIn (even small wins).
- Get client testimonials in exchange for discounts.
Next Steps:
- Start with Meta Blueprint → Get first certification.
- Move to Google Skillshop → Master GMB & Ads.
- Combine both to offer full FB+Google marketing.
Would you like a study guide for any specific exam? Let me know how I can refine this plan! 🚀