99 lines
3.8 KiB
Markdown
99 lines
3.8 KiB
Markdown
Here’s a clear **roadmap** to build **social proof** for your SMMA through **Meta (Facebook/Instagram) and Google certifications**, plus foundational skills to master:
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### **1. Meta (Facebook & Instagram) Certifications Roadmap**
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**Goal:** Validate your expertise in ads, marketing, and page management.
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#### **A. Free Meta Blueprint Courses (Learn First)**
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Start with these free courses to build knowledge:
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1. **Meta Blueprint (free training):**
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- [Meta Blueprint Catalog](https://www.facebookblueprint.com/)
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- Key courses:
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- **"Meta Certified Digital Marketing Associate"** (Beginner)
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- **"Facebook & Instagram Marketing"**
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- **"Advertising on Meta"**
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2. **Skill Areas to Focus On:**
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- Creating & optimizing Facebook/Instagram ads
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- Audience targeting & retargeting
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- Page moderation & content strategy
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- Analytics & performance tracking
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#### **B. Paid Meta Certifications (For Credibility)**
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After training, take these **proctored exams** ($99-$150 each):
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1. **Meta Certified Digital Marketing Associate**
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- Covers basics of Meta ads & business tools.
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2. **Meta Certified Media Buying Professional** (Advanced)
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- Proves you can run high-performance ad campaigns.
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3. **Meta Certified Creative Strategy Professional**
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- Focuses on ad creative & storytelling.
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✅ **Why Get Certified?**
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- Shows clients you’re Meta-approved.
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- Listed in Meta’s certified directory (free leads!).
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- Required by some Meta Partners.
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---
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### **2. Google Certifications Roadmap**
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**Goal:** Prove expertise in **Google My Business (GMB), Google Ads, and Analytics**.
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#### **A. Google Skillshop (Free Training)**
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1. **Google My Business (GMB) Training:**
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- [Google Business Profile Help](https://support.google.com/business/)
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- Learn:
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- Optimizing listings
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- Managing reviews
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- Posting updates
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2. **Google Ads Certifications:**
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- [Google Skillshop](https://skillshop.exceedlms.com/)
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- Key certs:
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- **Google Ads Search Certification**
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- **Google Display Ads Certification**
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- **Google Analytics Certification**
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3. **Google Digital Garage (Free Fundamentals):**
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- [Fundamentals of Digital Marketing](https://learndigital.withgoogle.com/digitalgarage/)
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- Covers SEO, SEM, and local business marketing.
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#### **B. Paid Google Certifications (Optional)**
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- **Google Ads Premier Partner Badge** (Requires ad spend)
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- **Google Local Services Ads Certification** (For service businesses)
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---
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### **3. Execution Plan (3-6 Months)**
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| Month | Focus Area | Action Items |
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|-------|------------|--------------|
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| **1** | Meta Basics | Complete free Blueprint courses |
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| **2** | Meta Ads | Take "Digital Marketing Associate" exam |
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| **3** | Google Basics | Finish Google Skillshop courses |
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| **4** | Google Ads | Get Search & Display certified |
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| **5** | Advanced Meta | Take "Media Buying" certification |
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| **6** | Portfolio | Add certs to LinkedIn/website & pitch clients |
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---
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### **4. How to Showcase Your Certifications**
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1. **LinkedIn:** Add to "Licenses & Certifications" section.
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2. **Website:** Create an "Agency Credentials" page.
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3. **Proposals:** Include badges in client pitches.
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4. **Email Signature:** "Meta & Google Certified Marketer"
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---
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### **5. Bonus: Free Social Proof Hacks**
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- **Run free audits** for local businesses (show your skills).
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- **Post case studies** on LinkedIn (even small wins).
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- **Get client testimonials** in exchange for discounts.
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---
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**Next Steps:**
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1. Start with **Meta Blueprint** → Get first certification.
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2. Move to **Google Skillshop** → Master GMB & Ads.
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3. Combine both to offer **full FB+Google marketing**.
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Would you like a **study guide** for any specific exam? Let me know how I can refine this plan! 🚀 |